Thanks for sharing and yes, I see what you mean.I think he was more about not making content that gives dopamine hits to keep people engaged. Graham’s style is to be very calm and measured. He’s also got great delivery with very few filler words. I think he’s just leaning into that. Not everyone can pull it off though.
I notice he has cuts in his videos, and adds animated text. This is a good example (and relevant):
I’m with him about prioritising growing an email list over growing YouTube subscribers.
I’ve been thinking about whether I want to be on camera. It’s quicker to create but can take longer post-production to tidy up. But I’ve been doing this for a cohosted podcast weekly and it’s been fine.
A big consideration is legacy. If I’m talking to the camera then these are videos my kids can watch when they get older. Maybe even future generations. It’s like a way to put my knowledge and messages into a time capsule.
I do also agree with the approach of using YouTube and content to build your subscriber list. It's what I've done for years and it's worked well. That said, you do need to be careful to maintain the quality of your subscribers. You want to attract people who value what you want to say which is what I think he is doing in these videos.
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