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Andy Black

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Nice work andy. What software are you using to produce that?
Camtasia. It’s great fun. Quite simple and intuitive enough. I’m not some bona-fide video editor or something. Video editing is almost like a hobby for me. I spend hours on it in the evening and don’t even realise it’s 1am.
 

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Andy Black

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Yay! First video uploaded to the new channel.

I also created simple channel art and an avatar in Canva. I've put CTAs into both. I've not checked how it looks on a mobile yet.

My thinking is that:
  • The only people who will see the cover art are those that go to the actual channel. They've expressed an interest in the channel.
  • The avatar will show up in the end-cards, so I wanted it to have a CTA in it. Ideally it should say "Click to Subscribe", but then it won't make sense in the other places it shows.

Note how I've added a play button to the video thumbnail too. I've also put my text above and below it so they can be read if the video is embedded anywhere and the real play button shows in the center. I've not seen anyone else doing that.

Anyway... no subscribers, no views. Looking forward to sending an email on Sunday and seeing if that has an effect.


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Andy Black

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My head is melted.

Each of our three sons are now recording Minecraft gameplay and posting to their brand new YouTube channels. Dad is doing a lot of Camtasia coaching at the moment. I feel like when I was in IT Support.

The funny thing is how they’re all different personalities. Two of them record intros and outros in one go. The other is a perfectionist and keeps redoing the voice overs. That perfectionism helps him play sports though as he practices and practices to try and master new skills.

Our 12 year old is self sufficient. He’s watching YouTube videos about Camtasia and teaching me things now.

Our 8 year old asked “How do we get views?”. Good question son. That’s the next piece of the puzzle.
 
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Andy Black

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Andy Black

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Oh, and I’m listening to the podcast above sat next to our 12 year old who’s playing Minecraft while asking tricky questions such as “what does ironic mean?”.

I tried to explain irony in terms of a Minecraft gamer creating a YouTube video. It didn’t go well. I still don’t know what irony means, and neither does he.

Anyway, I thought you’d appreciate the wisdom of a 12 year old in 2020:

“There’s three things people love on the internet: pets, gaming, and stupidity.” (Daniel Black, age 12)
 
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Andy Black

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Tom Breeze is a legend btw. I’ve got his book and it’s super.

This was clever. He mentions doing one video and editing out sections depending on where people are in the path the purchase:

View: https://youtu.be/jIm6ojTPoGc
 
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Andy Black

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I'm back in the saddle and seem to easily be able to create a video a day (not necessarily for YouTube).

Two days ago I recorded Lessons 1-3 of a new course and uploaded to my courses platform.

Yesterday I uploaded Lesson 4 to my courses platform, AND to YouTube. It's this one here:

View: https://youtu.be/dxxxAnG4tHM




This morning I recorded a couple of videos to send to a new client.

It's so easy to use Loom, and if I do it without talking about confidential information then I can edit/blur out parts and upload to my courses platform and to YouTube (where appropriate).

So I created yet another course in my platform, and uploaded the videos to it.

I uploaded this one to YouTube:

View: https://youtu.be/P-S6T3aRCpQ



I'm not going to bother with thumbnails etc for now. I'm more focused on getting back into a rhythm. I can always get someone else to go back and put thumbnails etc on all the videos on my channel later.

I'm not even using my nice mic for this because it doesn't play with Loom. So what? If people want the content then the audio is good enough. My headset is good enough for me talking to prospects and clients.

They're on my personal channel at the moment. I may add them to my other channel and email my list to let them know they're there. Hmmm... I'll do that this weekend.
 

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Nice to see another person in the Youtube game. If I can leave some feedback I think the main thing for growth in my experience has been:

* YouTube SEO for educational channels
* Thumbnails
* Working hard on your personality/video skills, scripting and transitioning

Youtube SEO can be done with vidIQ or for free by doing research on existing channels. The main point is just making videos your audience wants to watch and have a potential to rank. Don't do personal videos or videos you like if you don't have a huge audience, as Youtube will not promote those videos. I have learned my lesson there.

Thumbnails I know are a pain but they really help, you feel like a dumbass making weird expressions but later on it is funny once you acclimate. Making weird facial expressions really work and getting inspired from the pros help as well.

Working on your personality is also very hard but it gets better the more you do it. You can check how well you are doing with each skill by just focusing on one for a few videos, then check how your audience reacts, make hypothesis and tweak in the next video, once you got it right you implement the next skill. I have done this with transitioning from topic to topic, hand movement and voice tonality and got some cool improvements :)
 

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as Youtube will not promote those videos. I have learned my lesson there.
It's not that YouTube will not promote them. YouTube will promote any video that the audience likes to watch and meets the guidelines. YT only cares if the videos are being watched. If they are, then the algo puts it in front of more people. You're correct that the big creators can get away with the occasional indulgence to make the videos they want to make because many of their viewers are into the creator, regardless the content. But the vast majority of us creators must create videos that our audience wants to see. And that audience can be fickle.
 

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MotionDesign

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Excellent thread Andy! Especially love your videos on growing an email list with google ads. Super informative!

I was checking out your channel/video view. Have you thought about maybe playing with colors and graphic a bit more in the thumbnails?

Brian Dean is a good example of someone who has very eye-catching thumbnails. The colors really stand out.
https://www.youtube.com/c/BrianDean/videos
 

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Excellent thread Andy! Especially love your videos on growing an email list with google ads. Super informative!

I was checking out your channel/video view. Have you thought about maybe playing with colors and graphic a bit more in the thumbnails?

Brian Dean is a good example of someone who has very eye-catching thumbnails. The colors really stand out.
https://www.youtube.com/c/BrianDean/videos
Thanks!

I’ll get round to “doing YouTube” properly one day. I treat it as free hosting for videos I can embed in forum threads. Same as how I use Soundcloud for audio hosting. I should definitely put a bit more effort into it though.
 

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I’ll get round to “doing YouTube” properly one day. I treat it as free hosting for videos I can embed in forum threads. Same as how I use Soundcloud for audio hosting. I should definitely put a bit more effort into it though.
I really should put more effort into YouTube. It has discoverability, and content exists there for years (while content on Twitter disappears below the waves almost instantly).

I had an email from The University of Phoenix yesterday out of the blue. They asked for permission to link to videos on my channel, in particular this video:

View: https://youtu.be/svxkKfn0Z5k
 

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Andy Black

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Brian Dean is a good example of someone who has very eye-catching thumbnails. The colors really stand out.
https://www.youtube.com/c/BrianDean/videos
Very interesting. Last year someone asked me who created videos in the style I’d like to create, and I said Brian Dean.

I suspect the process starts with writing a script that would help lots of people. Then someone reads it, and then an amazing video is created to match the audio - like how all good documentaries are created, and how James Jani does as well.

I’m enjoying editing Let’s Chat Sales podcasts down using Descript. My next goal is to also do solo podcasts where I write a script, narrate it, edit it, then publish. Done right, I should be able to hand someone the edited audio and video, and get back a much better video than my normal ones.

Brian Dean has set the bar pretty high:

View: https://youtu.be/3TMjE4XFTa8
 

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Very interesting. Last year someone asked me who created videos in the style I’d like to create, and I said Brian Dean.

I suspect the process starts with writing a script that would help lots of people. Then someone reads it, and then an amazing video is created to match the audio - like how all good documentaries are created, and how James Jani does as well.

I’m enjoying editing Let’s Chat Sales podcasts down using Descript. My next goal is to also do solo podcasts where I write a script, narrate it, edit it, then publish. Done right, I should be able to hand someone the edited audio and video, and the

The bar is pretty high!

View: https://youtu.be/3TMjE4XFTa8
Hi Andy,

I'm new on here but have been doing YouTube for a few years as a way to support tutorials on my website.

You have some interesting videos and your comment about Brian Dean caught my attention as I know his work. Your point about starting with a good script is spot on and it often takes a few hours to write although I dictate it using Dragon Naturally Speaking. I then spend a couple of hours editing (the next day) before I can make a good recording.

As most of my videos are screencasts using Camtasia I record the soundtrack separately in Audacity using a teleprompter app on an iPad to read the script. I then chop it all together in Camtasia. If you haven't seen it, they have a great tutorial on the Camtasia website explaining how to do this.

You may know all this already but if you don't, it might help.
 

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Hi Andy,

I'm new on here but have been doing YouTube for a few years as a way to support tutorials on my website.

You have some interesting videos and your comment about Brian Dean caught my attention as I know his work. Your point about starting with a good script is spot on and it often takes a few hours to write although I dictate it using Dragon Naturally Speaking. I then spend a couple of hours editing (the next day) before I can make a good recording.

As most of my videos are screencasts using Camtasia I record the soundtrack separately in Audacity using a teleprompter app on an iPad to read the script. I then chop it all together in Camtasia. If you haven't seen it, they have a great tutorial on the Camtasia website explaining how to do this.

You may know all this already but if you don't, it might help.
Thanks for this confirmation @Cameraman.

In the back of my mind I knew the better way is to create the script first. I’ve been lazy or hoping I could have a few bullet points and ad lib it and then pull out a transcription. Except those transcriptions aren’t that readable. And I end up spending a lot of time in post-production doing editing.

Have you tried using Descript to do the initial edits? It creates a transcription of the audio/video and you edit the transcription itself to edit the audio/video. It’s amazing. (I’ve not used Descript to edit screenshares yet, just podcasts.)

I’m curious why you record the soundtrack separately in audacity rather than straight into Camtasia recorder when you do the screen capture?
 

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Thanks for this confirmation @Cameraman.

In the back of my mind I knew the better way is to create the script first. I’ve been lazy or hoping I could have a few bullet points and ad lib it and then pull out a transcription. Except those transcriptions aren’t that readable. And I end up spending a lot of time in post-production doing editing.

Have you tried using Descript to do the initial edits? It creates a transcription of the audio/video and you edit the transcription itself to edit the audio/video. It’s amazing. (I’ve not used Descript to edit screenshares yet, just podcasts.)

I’m curious why you record the soundtrack separately in audacity rather than straight into Camtasia recorder when you do the screen capture?
The way I do it is I create a few bullet points, memorize them, and then free-style the video. I do about 10-15 takes, the first few takes being practice runs. Once I get a recording I like, I keep that one and just trim the beginning and end of the videos.

I find this takes a lot less time than writing a script and reading from it. It also feels more natural to me.

As a little technical side note, I find the recently launched mirror magnet app quite good to use as a talking head. You might enjoy that.
 

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The way I do it is I create a few bullet points, memorize them, and then free-style the video. I do about 10-15 takes, the first few takes being practice runs. Once I get a recording I like, I keep that one and just trim the beginning and end of the videos.

I find this takes a lot less time than writing a script and reading from it. It also feels more natural to me.

As a little technical side note, I find the recently launched mirror magnet app quite good to use as a talking head. You might enjoy that.
I did the bullet-point and ad lib part. I do think it suits me, and that Brian Deans videos lose the personality part.

Thanks for this counterpoint. I’ll find a happy medium.

Maybe it’s bullet points with me ad libbing, and just another tweak/step of b-roll added in post-production?

One of the comments on the video I did below (on this very topic) was that the viewer thought I was speaking to them, as opposed to a lot of videos they’d watched on the same subject.

View: https://youtu.be/ixkvYao2zuk
 

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I did the bullet-point and ad lib part. I do think it suits me, and that Brian Deans videos lose the personality part.

Thanks for this counterpoint. I’ll find a happy medium.

Maybe it’s bullet points with me ad libbing, and just another tweak/step of b-roll added in post-production?

One of the comments on the video I did below (on this very topic) was that the viewer thought I was speaking to them, as opposed to a lot of videos they’d watched on the same subject.

View: https://youtu.be/ixkvYao2zuk
Yeah, I record with my macbook's camera using QuickTime and I drag QT out of the screen so I don't get distracted or tempted to look at myself and can focus on the message itself.

I think I could lift the camera a little bit more. Maybe this is a little too below the eye level? What do you think of the setup (mute the sound if you want)?

To your point about the right distance from the camera, I've learned in a design course that you shouldn't be afraid to have the top of your head touch the top of the frame or even to have a little bit of the top of your head cut out from the frame. This keeps the focus on your facial features, making the video more interesting.

Here's the example the designer is using to explain the concept. Notice the way the subject is framed.
Screen Shot 2021-09-26 at 12.53.49.png

P.S: In a video like this where you're not a small talking head in the corner of the video, has anyone found any value to recording these types of videos in 4K?
 
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Cameraman

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Thanks for this confirmation @Cameraman.

In the back of my mind I knew the better way is to create the script first. I’ve been lazy or hoping I could have a few bullet points and ad lib it and then pull out a transcription. Except those transcriptions aren’t that readable. And I end up spending a lot of time in post-production doing editing.

Have you tried using Descript to do the initial edits? It creates a transcription of the audio/video and you edit the transcription itself to edit the audio/video. It’s amazing. (I’ve not used Descript to edit screenshares yet, just podcasts.)

I’m curious why you record the soundtrack separately in audacity rather than straight into Camtasia recorder when you do the screen capture?
There are downsides to scripts. It's very difficult to read a script if you appear on camera because it doesn't look natural. You don't see me in most of my videos so it isn't a problem.

You also need to work hard to not sound like you're reading a script. This is one reason I record the sound separately from the screencast. Another is that there are a lot of technical points that I need to mention in my videos. When I used the bullet point method I often missed something (or several points) so I switched to the script. It keeps the video tight and short with lots of information.

Then when I record my screen, I read through the script as I demonstrate photo editing techniques. The script works like a set of instructions I can follow. It makes editing the video and soundtrack together really fast and easy.

The reason I prefer Audacity over Camtasia for the soundtrack is that I have more control over the sound quality. I can make Audacity soundtracks sound much better than recording directly into Camtasia. Interestingly it's also how Techsmith makes some of their course videos.

No, I haven't tried Descript but will check it out. Thanks for the suggestion.

So far I've tended to keep with Dragon Naturally Speaking as I'm an author and use it to write the first draft of my books. I've trained the software well and it speeds up the writing process by around 500% for the first draft.

Wow! That's a lot of info. Sorry for the brain dump.
 

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I think I could lift the camera a little bit more. Maybe this is a little too below the eye level? What do you think of the setup (mute the sound if you want)?
I think the setup is good. Maybe having something in the background rather than a black screen might help?
 

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There are downsides to scripts. It's very difficult to read a script if you appear on camera because it doesn't look natural.
I think I'll try a script next.

Ed Lawrence is my favourite "YouTube guy". He's likely scripted, but does a great job. His content is so watchable, informative, and shareable. He's so much more fun than Brian Dean to watch, and I suspect he's done a bit of acting.

View: https://youtu.be/dJwaLyPBhV8




The reason I prefer Audacity over Camtasia for the soundtrack is that I have more control over the sound quality. I can make Audacity soundtracks sound much better than recording directly into Camtasia. Interestingly it's also how Techsmith makes some of their course videos.

I think my sound quality is good enough. My issue's are more fundamental than that. My current channel isn't focused enough.



I'm tempted to start a completely separate channel and just focus on Google Ads. The current channel I have is a mix of content, and is just a channel to house videos I link people to.

I wonder how soon I can get to 1,000 subs on a new channel if I followed Ed's advice here:

View: https://youtu.be/b-LtYGA6UOc
 

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I wonder how soon I can get to 1,000 subs on a new channel
That's an interesting video. A friend and I have channels we started at around the same time and we often talk about our success or lack of. YouTube is much more competitive now but we also think there is a relevancy algorithm being employed. Initially, YT doesn't know what to make of your videos but if your first few videos get a lot of shares and are popular it soon picks this up. The channel then grows much faster than one that has a lot more content but that didn't make the initial impact.

We've seen this happen quite a bit with different channels. YouTube also seems to apply the relevancy to types of video or at least their subject. If you switch away from the topic area of your best performing videos you will find the new material doesn't perform as well. This isn't just people not being as interested but there is something else that I've seen at work in my own videos.

So to answer your points, I think you should try a focussed channel. If you manage to make the early videos popular you will probably hit 1000 subscribers much faster than in your existing channel. How fast is going to depend on your content and how popular it is.

I now have over 200 videos on my channel and the early subscriber growth has dropped to around a quarter of what it was. Some of this could be down to people not subscribing as much these days but I think the YouTube algorithm lost interest in my channel because it doesn't pull big audiences.

The only other thing I would say is don't chase YouTube Ad revenue. It keeps being cut. I now earn around half of what I did 2 years ago from probably 400% more views. There are better ways to monetise your channel if you can build a niche audience.
 

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Decided to stick with the current channel and unlisted everything that isn't Google Ads related.
 

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Decided to stick with the current channel and unlisted everything that isn't Google Ads related.
Well sucks for me, I would casually go back to your non-google ads vids from time to time.
They were helpful and helped clear up my mind when it got really foggy.

But thanks for making them in the first place.
 

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Well sucks for me, I would casually go back to your non-google ads vids from time to time.
They were helpful and helped clear up my mind when it got really foggy.

But thanks for making them in the first place.
Oh. I didn’t know folks were watching them. Which videos helped clear your mind in particular? I guess they were talking head videos. Do they help better than the podcasts (which are typically longer)?

Most of the videos are embedded in threads in this forum. I plan to embed them into my website too.

Or maybe I make all those videos public again and go make a brand new channel just for Google Ads videos?
 

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