Figuring Out YouTube

[Andy Black]

I've got me a YouTube coach, and I'm in a small group learning to grow our YouTube channels.

I'll not link to the new channel for the moment because I want to see if I can grow it from scratch.

Anyway... I just created a quick video where I'm practicing doing talking head videos by, err, giving tips on creating talking head videos. It's on my normal channel, not the new one I'll create.

View: https://youtu.be/ixkvYao2zuk


Here’s the tripod selfie stick I used. It’s super cheap, portable, and simple.

 

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[Andy Black]

For those of you with Youtube channels: WHY?

Why video?

• Not many people are doing video compared to written content.
• Even less are doing video well.
• Video forces you to get over yourself.
• Do a good video first and audio and written content can be extracted from it.
• Video can be more engaging to consume because more of our senses are used.
• Video is getting easier to consume due to improving technology and faster broadband.
• If you’re selling a video course then it makes sense to use video content to market and sell it.
• If people are to know, like, and trust you then they’ll do it much quicker if they can see you and hear you talk.
• YouTube videos can rank on Google.
• A YouTube video on a written post can help that page rank on Google.
• It feels a bit like where Superman’s dad records all his life lessons so his son can view them when the time is right. I’ve three sons (7, 9, 11). One day they might go through the videos I create and get some value from them. Video messages are quite a way to create a legacy.

Why YouTube?

• YouTube is the second biggest search engine in the world.
• YouTube has a similar number of active users as Facebook.
• People spend a similar amount of time per day on YouTube as Facebook.
• More and more people are watching video on YouTube, Facebook, Instagram, etc - instead of watching TV.
• People go to YouTube to watch videos. They don’t go to Facebook to watch videos. On Facebook video sound is off by default because there’d be uproar otherwise. On YouTube sound defaults to OFF on my mobile, but defaults to ON on my desktop. A sign that people are on YouTube to consume videos (which seems a Duh statement but I’m just pointing out that people don’t go to Facebook primarily to watch videos).
• Videos on Facebook fall off the feed and disappear. Videos on YouTube can stay bringing in views and subscribers (and helping people!) for years to come.
• Many people go to YouTube to learn how to do something. Many of those people could be, or could soon be, in the market for a paid course on that subject.
• YouTube ads can boost a video and help it rank organically.
• YouTube Ads are created in the Google Ads interface - good if you already know Google Ads.
• There’s lots of businesses that want help growing their YouTube channel, and are prepared to pay for it.
• Video is expensive. Businesses looking to get DFY services are already in the mindset that it won’t be cheap.
• I had a play on Instagram and didn’t like it, I’m still playing on Facebook and am undecided, but find myself fascinated by YouTube.

Whenever I click on someone's channel, there's typically a couple thousand views per video or less. Is that really worth your time?

I’m delighted when *one* person replies saying something I pointed them to helped them. I consider that worth my time.

If I “can” it and it helps more people over the years then that’s even better.

By capturing and publishing that advice, I can point people towards it in future and not repeat myself. This saves me a lot of time, and increases the number of people I can help.

If a couple of thousand views equates to helping a couple of thousand people then that is a-m-a-z-i-n-g.

Is the effort you put into maintaining your channel worth more than if you did other forms of marketing and sales?

I can’t NOT produce content. I do it daily, mostly answering questions. I may as well do it in such a way that it’s accessible and available to more people, and where the audio and written version can be simply extracted from it.

Producing content and answering questions IS my number one form of marketing and sales.

And before everyone gets all defensive, answer this: How much money has your channel brought in for YOU to date, and what's that come out to per hour of effort that you spent (learning how to publish, editing, creating the content, etc.)

I don’t know. My current Youtube channel is just a store to house content that I link to in TFLF threads. The new channel will be more focused and with the intention of getting found and known by people outside the forum.

I’ve sold my course nearly 100 times purely by releasing it into the forum. Even a few people outside the forum bought it due to word of mouth referrals.

It was bringing in about $1k/mth revenue for the first 18 months (it’s dropped off a bit since then). I know people making $1k/day revenue from selling a similarly priced course. I’m now curious what would happen if I intentionally sold my course, outside the forum.

I'm sure it could be effective, but I believe for the vast majority of people it's a waste of time - time that could be better allocated into higher revenue producing activities.

Maybe so. Although I’m not so interested in the common result.

It’s an interesting hobby to have though, and it forces us to get better at creating content, presenting, and getting over ourselves. My hat is off to anyone having a go at creating a YouTube channel.

It’s damn uncomfortable doing video, so being the contrarian I’m attracted to it even just because of that.

Edit: Case and point: View: https://www.youtube.com/watch?v=VjujNPG3YVY

I remember Andrew once writing somewhere in the forum:

“What’s the best that can happen?”

 

[Charnell]

Excellent Andy! I'm also growing a new channel that's completely on it's own.

It's really fun going deep into a single topic and basically answering 1 question per video and uploading. No crazy jump cuts, not formal editing. Just spending 15 minutes at night to record myself doing a screencast and sending it out into the world.

You can see the growth below after consistently uploading every day for a week before slowing down last weekend for a wedding.

 

[Bertram]

I want to do a daily video, but not to my new channel. The daily part is to get better doing the videos, and to test and learn new things purely about doing video.

For my new channel I’m to post once a week, and make it a well thought out video that would rank for specific keywords or as a suggested video. I’d also spend more time on the editing, title, description, tags, thumbnail, etc.

Nice lesson about spatial aspects and positioning.
Here's an experiment. Have a listen to video messages compared to radio or podcast. Do both sound the same or not?
They don't.
Radio/audio has a rule to live by: no broadcast silence, ever. The reason is that traditionally listeners could assume silence meant that the broadcast signal was dropped so they'd flip channels.
Nonstop discussion is not necessary with video. A bit of silence actually intensifies the message. Sometimes it's for humor or to make the engagement more real. Sometimes it's for rhetorical effect.
I hope you play with this ingredient.
Nonstop talking in a video has the effect of building a wall, a facade. Tai seems to use this effect.

 

[Fox]

Nice! Welcome to the game.

YouTube is a tough nut to crack but when you do I think it’s the best social platform there is right now.

Best of luck Andy.

 

[Fox]

took me 4 years to finally go viral 1 time, so curious to see how fast you do it. lol

Depending on the channel going viral can be a bad thing imo. If you have a channel based around best serving a set niche then having a massive “everyone” video can bring in a ton of folk who will just leave again. Now your views:subs ration are way out. In a way you get punished for having one video that way over performed.

I’ve seen good channels get thrashed by then having a few viral videos that didn’t add any real long term value. They spiked and then went into a massive dip.

I think slow and steady growth is the best approach for a normal channel. Build it up so that when it “pops” you are able to keep that momentum.

 

[Andy Black]

Saturday morning and he's straight back at it...

 

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[Andy Black]

Thought I’d save some of the good videos I’ve watched in the past couple of weeks. I can’t believe how cool YouTube is and how well done some of the videos and channels are out there.

Here I am lying in bed learning on my smartphone, for free.

View: https://youtu.be/dT7A5RzbDQ4

View: https://youtu.be/nQ2QF5Oa0bk

View: https://youtu.be/KTSysOFYDZM

View: https://youtu.be/am7kaAerVCQ

View: https://youtu.be/Z-yiVnHuZyI

How to Make Explainer Video Animation in Camtasia

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youtu.be

 

[Timmy C]

Anyway... I just created a quick video where I'm practicing doing talking head videos by, err, giving tips on creating talking head videos. It's on my normal channel, not the new one I'll create.

Lol nice!

This is particularly funny to me right now, as im shooting videos on how to make a sourdough starter, while simultaneously learning how to make a sourdough starter, never done it before.

 

[Andy Black]

With your work ethic and friendly disposition I'm pretty sure that your new channel will be a success. Good luck!

Thanks @MTF. I’m inspired watching you, @ChickenHawk, @Fox, and @Lex DeVille grind out books, videos, and courses.

I’m a firm believer of “Keep doing the right thing and the results follow.”

 

[Andy Black]

I was at the kitchen island yesterday evening with some post-it notes and the kids gathered round to see what I was doing.

"I'm going to create ads to show people some stuff, and then if they like it they can click through to here to blah blah."

My kids know YouTube pretty well, and know about ads too.

Here's the advice they gave me about the ad:

• 11 yo: You have to stop them clicking “Skip ad”. You probably have five seconds.
  
  
• 9 yo: Get straight into it.
  
  
• 7 yo : Don’t be boring.

 

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[Andy Black]

Just before bed last night I configured MailCheat(Chimp) to email me when I had a new subscriber.

This was in my inbox this morning:




Spend as of 1:40pm today is €11.33 for 138 visitors and 47 subscribers.




I originally had a €5/day budget.

• I've increased that to €20/day to see how much volume there is.
• I've dropped bids from €0.10 to €0.08 to see if that slows things down a little.
• I wanted this to be a €5/day or €10/day test and case study.

Conversion tracking isn't quite working yet.

• We'll fix that next week.
• In the meantime I can count signups.

A major learning is that most of the visitors (and probably signups) are coming in for a search term I wasn't bidding on.

• Google are bad for showing ads for search terms we're not bidding on.
• It's a good learning in this case as I'd never have thought of this search term.
• I've separated this search term from the one I was originally targeting.

I've already had one email asking me for more info about this other topic. That's helping me figure out what to deliver that people actually want, rather than what I think they want.


It's nice having a feedback loop so I can see notifications in my inbox, especially that they keep coming in as I make minor tweaks.

 

[Kirk84]

Great results. Is there anything you can share in this thread?

Not sure how valuable this is. Here are my top learnings:

• Release 1-2 videos minimum per Week
• Make a list of top topics in your niche. What are the videos with the most views? What do they cover? What's bad? What's good? Make better videos. Don't be creative and don't think "oh this might work". Research what actually IS working TODAY and make it much much better.
• Focus ONLY on the pure beginners in your niche and help them from 0 to 1. No nerd stuff on YouTube.
• Every video needs to lead to the funnel. Have a downloadable PDF that sums up the most important lessons from the video for a signup. BUT: This is NOT MANDATORY. There are NO SECRET TIPS ONLY IN THE PDF bullshit. You're being helpful and because you know that people hate writing down stuff, you provided a printable PDF free of charge. "Feel free to take a screenshot and write down notes. If you're lazy, like me, don't worry, I wrote down these steps in a printable PDF file. So next time you try to solve this, just lay it next to you as a cheat sheet and follow the steps."
• Video Structure: Beginning, Main Part (3-7 Points), End. Every part has three points:
  • Motivation: Why are we talking about this and why is it important to solve this?
  • The result from ignoring this: What happens if you don't solve this
  • Solution: Here's how you solve this
  • Every video has the same F*cking structure, stop trying to be creative and JUST DO!
• Have a production process
  • Write script
  • Write A and B-Roll skript. Create everything in your mind prior to recording.
  • Record A- and B-Roll (feel free to use stock for B-Roll)
  • Cutting and Editing
  • Repeat
  • Make this a production process, think of a factory, you're here to produce!

 

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[Andy Black]

Lol nice!

This is particularly funny to me right now, as im shooting videos on how to make a sourdough starter, while simultaneously learning how to make a sourdough starter, never done it before.

Yeah... document the learning as you go along!

I might as well document my learnings creating talking head videos by ... creating talking head videos.

 

[MTF]

With your work ethic and friendly disposition I'm pretty sure that your new channel will be a success. Good luck!

 

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[Andy Black]

Oh...

1) Setup a brand new MailCheat(Chimp) account for a new test.

2) Got a squeeze page live on one of my sites:



3) Started a Google Ads paid search campaign about an hour ago:




4) Haven't got conversion tracking in place, a thank-you page, or even the initial welcome email setup.

5) Had dinner. Logged into MailCheat(Chimp) to set some stuff up. Saw this:






By my calculations that's €0.17 per email signup.

I'm currently scrambling to get my developer to create a Thank You page and install Google Analytics before he downs tools for the weekend.

I'll then create a Google Analytics goal and import it into Google Ads as a conversion so I get conversions tracked in Google Ads. Then I'll see about setting a target CPA and setting up retargeting.

Oh, and tonight I'll send an email to my new subscribers (and the 14 I got from my test a couple of weeks ago that I've also imported into this MailCheat(Chimp) list).

I'll create a brand new YouTube account for this, and start directing the email signups to video lessons on the new channel. I'll encourage them to engage in the comments with questions about the video and what future videos they want to see.

 

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[Andy Black]

Oh, and I’m listening to the podcast above sat next to our 12 year old who’s playing Minecraft while asking tricky questions such as “what does ironic mean?”.

I tried to explain irony in terms of a Minecraft gamer creating a YouTube video. It didn’t go well. I still don’t know what irony means, and neither does he.

Anyway, I thought you’d appreciate the wisdom of a 12 year old in 2020:

“There’s three things people love on the internet: pets, gaming, and stupidity.” (Daniel Black, age 12)

 

[Andy Black]

Excellent Andy! I'm also growing a new channel that's completely on it's own.

It's really fun going deep into a single topic and basically answering 1 question per video and uploading. No crazy jump cuts, not formal editing. Just spending 15 minutes at night to record myself doing a screencast and sending it out into the world.

You can see the growth below after consistently uploading every day for a week before slowing down last weekend for a wedding.

View attachment 27170View attachment 27171

I want to do a daily video, but not to my new channel. The daily part is to get better doing the videos, and to test and learn new things purely about doing video.

For my new channel I’m to post once a week, and make it a well thought out video that would rank for specific keywords or as a suggested video. I’d also spend more time on the editing, title, description, tags, thumbnail, etc.

 

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[Andy Black]

Saving this from @lowtek

+1 on the YouTube enigma machine.

My earliest videos have average view duration around 2 - 3 minutes, and click through rates of 3 - 6%. This is due in large part to having shorter videos and lackluster thumbnails.

More recent videos have average view duration 4 - 6 minutes, about double, with comparable click through rates (I still suck at thumbnails).

YouTube STILL pushes the older videos. They are often among my top 5 of the last 48 hours, despite being significantly worse than newer stuff. The majority of my top 10 are the new stuff, so I'm growing much faster than in the beginning, but it just highlights my confusion around the algorithm.

Our channels are of comparable size (I just hit 3500 subs today), so perhaps some of these tips will be of use to you:

Series playlists: Sticking stuff in a playlist is a good idea, but did you know you can make something called a series playlist? This kind of forces the next video to be shown in the sidebar (as long as people click on it and don't bounce from your content) and is a good way to keep people engaged. Regular playlists may or may not show the next video in your series, or they may show a totally separate video in the sidebar.

You focused intros: I saw a video a while back that claimed they had data that showed that videos that say "you" in the intro get around 30% more clicks than those that don't. I implemented this, and while I don't have the data, I can anecdotally say that it is a game changer. This change was correlated with my significant rise in average view duration (I've gone from 3:05 to 4:40 over the last several months, with spikes into the high 5 and low 6 minute ranges).

I start most videos with "<Greeting> In this video you will learn how to do X. You don't need to know how to do A or B or C, you just have to follow along". This let's me stick in 3 "yous" in the first 10 seconds and seems to be a winning strategy for me.

This is congruent with the overall message of your proposal writing framework, so I think it would be a great fit for your channel, or at least, something to experiment with.

Subscriber watermark: I put a little watermark in the bottom right of the video that people can use to subscribe. I have zero data on how much effect this has, but it hasn't seem to hurt things. In the new YouTube Dashboard, you go to settings -> Channel -> Branding. I just downloaded a basic "Subscribe" image from Google and used that. You can use something more closely aligned with your branding if it floats your boat.

I couple that with featuring my most subscribed video to non subscribers, and I feature a video with the highest watch time to subscribers. The logic here is that I want to do as much as I can to get people in the door, and then keep them watching my content for as long as possible.

Dropping helpful or amusing comments in the videos of other mega stars in your field is a solid way to get a few extra subs. I know that John Morris talks a lot about freelancing, but for devs. There is a universality to what you preach, so it may be worthwhile to stop by and drop some comments.

I would also recommend considering changing the channel name to something like "Freelancing with Lex DeVille" or "Building your Freelance Empire with Lex DeVille". If you couple that with the previous suggestion, you'll be able to grow significantly quicker.

I'm not a mega star, but I think each of these small tweaks have helped me achieve relatively quick success. I hit 1000 subs on March 23rd of this year (22 months since starting on YT), implemented most of these changes in the last several months, and then hit 3500 today. Not viral growth, but it makes it easier to endure the grind when you see some growth in your growth rate.

Also, upload frequency: I struggle with this since my content is primarily AI tutorials, which take significant amounts of time to prep, but I've found that 10 - 12 per month is ideal and that 1 per week is the bare minimum to cement the gains you've made.

 

[Andy Black]

I'm waaaay behind on this. My mum's been in and out of hospital for the past few weeks and it throws everything out. Family first, then team, then clients. This YouTube work isn't billable or bringing in revenue (yet), so it's ended up on the long finger.

I did want to update this though because my kids LOVE that I have a YouTube channel. "How many subscribers have you got now dad? Oooo... nearly 400! Well done dad."

On the school run this morning our 11 year old in the back advised me to put a link to the new channel in the description of all the videos on my current channel (when the new channel is up). He gave me some other advice too but I didn't hear him as I was concentrating on the road. Dayum... I might have to start paying him for his YouTube consulting services.

 

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[Andy Black]

My head is melted.

Each of our three sons are now recording Minecraft gameplay and posting to their brand new YouTube channels. Dad is doing a lot of Camtasia coaching at the moment. I feel like when I was in IT Support.

The funny thing is how they’re all different personalities. Two of them record intros and outros in one go. The other is a perfectionist and keeps redoing the voice overs. That perfectionism helps him play sports though as he practices and practices to try and master new skills.

Our 12 year old is self sufficient. He’s watching YouTube videos about Camtasia and teaching me things now.

Our 8 year old asked “How do we get views?”. Good question son. That’s the next piece of the puzzle.

 

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[Alfie321]

Nice to see another person in the Youtube game. If I can leave some feedback I think the main thing for growth in my experience has been:

* YouTube SEO for educational channels
* Thumbnails
* Working hard on your personality/video skills, scripting and transitioning

Youtube SEO can be done with vidIQ or for free by doing research on existing channels. The main point is just making videos your audience wants to watch and have a potential to rank. Don't do personal videos or videos you like if you don't have a huge audience, as Youtube will not promote those videos. I have learned my lesson there.

Thumbnails I know are a pain but they really help, you feel like a dumbass making weird expressions but later on it is funny once you acclimate. Making weird facial expressions really work and getting inspired from the pros help as well.

Working on your personality is also very hard but it gets better the more you do it. You can check how well you are doing with each skill by just focusing on one for a few videos, then check how your audience reacts, make hypothesis and tweak in the next video, once you got it right you implement the next skill. I have done this with transitioning from topic to topic, hand movement and voice tonality and got some cool improvements

 

[Andy Black]

Two of my YouTube consultants are doing YouTube shorts today...

 

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[Andy Black]

A quick write-up to my private newsletter:

I'm learning how to create 30s vertical videos from scratch.

My learnings so far after publishing my first video this morning:

1) Start with WHO you want to see your video, and WHY they'd share it.

2) Have ONE aha moment you want to share.

3) Script it. This took me the most time in the process, but it made editing much simpler. I'd spent hours extracting a nugget from a long video, and this was so hard because I kept going off at tangents mid-thought. I also ended up with a video that didn't start with a hook. Which leads to...

4) Hook people in the first sentence. I like the simple hook of: "If (result your getting) then (reason)". People interested are inclined to watch, and people who aren't are inclined to skip. I'd rather learn who's interested enough to watch, and I guess platform algorithm's would get more data this way.

5) I'm talking to my phone with a simple ring-light behind. It's not perfect, but it's good enough. I'd like to do these out and about with natural daylight rather than artificial light.

6) I'm stood up as it gives me more energy.

7) I'm using a free teleprompter app on my phone called Speechway. It allows me to move the text below the lens so it looks like I'm looking at the viewer.

8. I did a few takes to get comfortable and to adjust the teleprompter speed. I also had to amend the script slightly due to sentences feeling clunky when said out loud.

9) Descript is A-M-A-Z-I-N-G for editing. It transcribes the video and you edit the transcription like a Word doc to edit the video. Like WTF?!?

10) Descript automatically added the animated caption. I chose the position, colours, etc.

11) I created one video I wanted to post to other platforms.

• So far it's my first ever video on TikTok and had ZERO views (lol).
• It's had maybe 10 views on YouTube, and probably because I linked to it in thefastlaneforum.
• It's had 822 impressions on Linkedin, 18 reactions, 2 comments, and one share (I have 11k+ connections/followers on LinkedIn mind).

 

[Andy Black]

Lol. Our 12 yo started doing Minecraft animations. He uploaded the shortest wee video yesterday and watched it get 2k views this morning. I need to up my game...

View: https://youtube.com/shorts/QH3mZAjkHco?feature=share

 

[SDE]

Lol nice!

This is particularly funny to me right now, as im shooting videos on how to make a sourdough starter, while simultaneously learning how to make a sourdough starter, never done it before.

Now, what's the saying by Andy?

"Launch and Learn"

Perfect.

 

[luniac]

took me 4 years to finally go viral 1 time, so curious to see how fast you do it. lol

 

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[Andy Black]

Nice! Welcome to the game.

YouTube is a tough nut to crack but when you do I think it’s the best social platform there is right now.

Best of luck Andy.

Thanks Rob. I know you have a big YouTube thread in here somewhere. I'll dig it out later and go through it again.

Yeah, I've a love/hate relationship with Facebook, but YouTube I find fascinating. My coach described it as what would happen if a search engine and social platform had a baby.

 

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[Jmad97]

That’s an interesting insight. I do better when not overly scripted (as most people do probably), but have a habit of straying off-topic and rambling. Some people like that so I suspect it’s a case of rambling while staying on topic?

I’m wondering if I can use both channels in conjunction? I’ve engaged the market with the current unfocused channel, and already have learnings via morningfa.me that one of my best performing videos is a “Google Ads account audit”.

Try to focus on your rambling. When you watch a video on a specific question you want answered. Are you going to want to filter through 20 minutes of rambling or the 3 minute video that has over 100k views due to the fact that they answer your question within 3 mins?

I noticed on my highest viewed video I answered simple questions that I had as a consumer, learner, hobbyist, that I had and I did extensive research on and delivered to others for 15 mins of their time.

I think using two channels, you could 100% use them to cater to both parties. The people who want the down and dirty 3 min simple answer to XYZ because they have done the research in A-W. But there are others who you could redirect to your other channel who need a A-Z walkthrough because they are new to the topic (this is where you ramble). The key for rambling is to stay on topic which I think you already have figured out based on your viewing history/pattern.

If you can manage to get both channels flowing quality content that you don’t over produce thinking your CNN or the next Michael Bay you will have an awesome channel. If you have the viewers who need XYZ answered you have a short sweet channel “1” for them. Then you have a viewer that wants A-Z rambling ON TOPIC will produce the views because they are already interested in your initial topic. The more you ramble ON TOPIC they enjoy because they a currently a sponge of the valuable info you are giving to them on channel “2”.

Example: I am a semi decent mechanic and I currently have a new vehicle and I am replacing struts on. I’ve done a similar job before but I need the answer for this specific vehicle (XYZ). Since I am a semi decent mechanic who has done a job like this before I know (A-W) but I NEED (XYZ) in a short sweet method.

Then you have Joe Blow who has never turned a wrench in his life and he wants to save some coin by replacing the struts himself, he will be clicking on the 20 min rambling video because he is currently learning (A-Z) so he does not mess up the job.

In this scenario you are essentially giving same info. It’s a matter how in depth you go but their are viewers for both videos you want to produce. The key is to see who your viewers are and what questions they will have as A=beginners and B=Intermediate transitioning to your level of expertise.

 

[AgainstAllOdds]

For those of you with Youtube channels: WHY?

Whenever I click on someone's channel, there's typically a couple thousand views per video or less. Is that really worth your time?

Is the effort you put into maintaining your channel worth more than if you did other forms of marketing and sales?

And before everyone gets all defensive, answer this: How much money has your channel brought in for YOU to date, and what's that come out to per hour of effort that you spent (learning how to publish, editing, creating the content, etc.).

I'm sure it could be effective, but I believe for the vast majority of people it's a waste of time - time that could be better allocated into higher revenue producing activities.

Edit: Case and point:

View: https://www.youtube.com/watch?v=VjujNPG3YVY