Links at AndyBlack.net
Read Millionaire Fastlane
- May 20, 2014
Woohoo! One in a row!
I’ve bullied my first person into creating an email newsletter.
Woohoo! One in a row!
Blimey... I can't keep up with all the emails flying about in my inbox. (I send a manual email to thank each person who signs up, and then ask how they found out about the newsletter and what they're up to.)
My (mental) list of things I don't like about Substack is getting a bit longer. I'll add it in here later. None are show-stoppers, but collectively they're starting to bother me. One is that I don't get people's first names when they signup. I like to address people by name so that's a bigger issue than I initially thought.
Anyway, here's the total subscribers and paid subscribers:
And here's the stats for August to date:
Thanks @jcvlds.Hey Andy, great progress. Really cool to see you go through this documenting your experience.
Your traffic stats surprised me a bit for the ‘direct’ source. How are people going directly to it who haven’t heard about it? I see next in line is TFLF which makes sense.
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Thanks @MTF.Thought you'd find it interesting, Andy:
Why We're Launching Paid Newsletters
And just a few months later, they closed it down:
I have a feeling that it's not really about the content belonging more on their site than in the newsletter. It's that people were used to consuming their content on the website and now it's very hard to change their habits. It could probably work if it were a completely separate business.
A while back I checked out the sales pages of a few of the writers on Substack. They were similar in that they seemed to be asking for a favour from readers instead of offering something of incredible value for the $5/mth.
Some of the writers pretty much say they need the contributions to keep writing.
Thanks for the feedback @Gymjunkie. I'll come back and reply with thoughts soon.Freelance and Beyond was a good name, good idea... you just didn't write the right content for it. Looking at your archives, you were writing about starting freelance instead of sending info that helps freelancers move 'beyond'. Kinda jumbled up the content and intent...there was too much broad information.
There is a need for that newsletter tho, millions of freelancers have a career already but are looking to grow out of it, it's not just people 'aspiring' to be freelancers. In fact, Freelance and Beyond shouldn't have been for newbs at all. Seems like you were more excited to execute a newsletter and didn't do your deal customer avatar and what THEY want.
FaB could have been more for folks like me who want to move off of it and the newsletter could be great help with ideas and processes that diversify from freelance (for some it's teaching, for some it's doing digital products, for some it's affiliate stuff etc, ton of content for newsletter etc). That kind of newsletter featuring info, case studies, experiences of diversification would be quite useful. I can see myself paying monthly for that.
If you like Subscription niche tho, stick to it, good you've stumbled on it. That's also a growing market.
Paid newsletters are very intriguing! Looking forward to see how it goes further.
Thanks for the feedback @jon.MYour latest PAID newsletter was really good. The idea resonated with me. Funny thing is I've thought about just that in the last few weeks. And I even listened to a podcast with Scott Adams a few hours before receiving your email. He talked about the exact same concept described in a somewhat different fashion. Interesting how everything lines up perfectly sometimes.
Thanks @The-JHi everyone
I just released my paid newsletter last week and released the first issue!
Currently sitting at 14 subscribers (I cheated and gave the early birds a lifetime sub haha! But they keep reading + interacting with me so whatever I love it! Also @Andy Black really wanted to pay for it so I let him even though he didn't have to)
Why should you join? Because in my paid newsletters, I'm actually going to be talking about some really cool stuff that we're learning and doing that will help you guys become better at making sales (while also making damn sure not to break my NDA with the company i work with!!!)
Here's an introduction. I work for the fastest growing company in my industry. I'm the media buyer, and one of 2 forum members who work there. We're a team of just over a dozen.
Our record month was July, which is one of the slowest months in the industry. How did we succeed where others failed?
We're hitting snags on Facebook ads and we're pulling ourselves out of the muck. How can you compete when CPMs are higher than living f*ck and everything just tanked all of a sudden? All ad buyers have their 'come to Jesus' moment, and advanced ad buyers are going to like hearing how we get out.
Of course, I'm going to be sharing some content to help understand what ad buying is and how to break it down intellectually (while also giving actionable insights on what to do).
I'm not directly linking to the paid newsletter here: just the free one. When it's time to advertise the paid one for real, I'm going to pay MJ and actually do it for real.
The free one is up earlier in the post: not gonna link to it again out of respect for forum rules.
My free content is available to anyone who makes an account. If you like that, then there's more where that comes from.
I’d love to follow a progress thread on you thinking about and then finally creating your paid email newsletter. Why you chose Substack. Why you chose to write about Facebook Ads. Why it took you so damn long. ; )
I actually really like the Substack platform. It’s simple to use, and it stores all the paid issues behind a paywall. I hadn’t intended creating a library that paid subscribers could access, but I like having it.Just checking in to see how it's going for you. I know that you're sending new letters quite frequently. How do you like the Substack platform now? What do you, or don't you, like about it?
I think subscriptions to email "newsletters" is an amazing first subscription business, or step for a budding subscription business.
- One of my neighbours cycled in the Olympics
- He's a businessman now, selling bike gear to shops.
- He wants to create a subscription box or app for cyclists.
- I asked him to consider a free and a paid email newsletter.
- He's got tips and stories coming out of his ears.
- And what a great way to build up a following and authority... before he's even thought about sourcing products and getting stuff shipped.
- He can use those initial lists (and revenue!) to then add a subscription box later.
Anyway. I thought I'd document me trying to figure this out.
Interesting angle. It’s the exact opposite of what I do.I would create a knowledge base modeled after an FAQ. There are platforms out there that can then use artificial intelligence (AI) to create a bot allowing people through natural language query (NLP) to gain the answers and insights they are looking for. A good business model would be to provide a free access and then a paywall. Through data analysis you can determine the best avenue to monetize this knowledge and up selling a cross-selling people.
Yeah... I'm using Substack. It's nice and simple, and I can send out an issue on my phone if I want. It also stores all back issues in an archive for new paid subscribers to view. Handy that it does it by default.Substack is like Medium.com in its UX/set-up. It's a platform geared toward freelancer journalists and hobbyist bloggers. But I don't see why it couldn't work in our market as well.
The platform is in beta and currently integrates with Stripe for accepting payments to subscribe to your newsletter.
Substack - Substack - Paid newsletters made simple
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