Hey guys. I'm doing a direct mail campaign (Yeah, it can still work!) and I was wondering if I could get some feedback. We're all business owners so if you're not a copywriter, you can just straight up let me know how it makes you feel. If you are a copywriter, I'd love feedback on that end!
I'll try to provide some value in this post in exchange for feedback
.
I'm going to be including this sales letter and the mentioned checklist. I'll be printing labels but
hand-stamping as opposed to pre-paid postage to help increase open rates.
The first thing you should see on the letter is italics. You read that and it immediately talks about "you", which makes them curious. Then they read the opening paragraph, get intrigued and skim the rest (Being realistic, here).
My aim is to connect with the business owners, make them think of that feeling they get -- they could be doing more -- and then they read the checklist. When they see the checklist, they say "Oh sh--..........I do need to be doing more....." and then give me a call, email, text, whatever.
I'm also going to be including 2 business cards in each letter.
Thanks for the feedback, I hope my strategy gives you some ideas and I hope my copy and help inspire yours and give you some new strategies in writing!
P.S. I've attached the files as word docs, but if it's easier, I took screenshots too. Thanks for the feedback
P.S.S. The P.S. almost always gets read, so if you're doing an email or direct mailer, make sure you use it wisely!
https://i.gyazo.com/4ce34609fad7479248744d32bd40b424.png - The sales letter
https://i.gyazo.com/dbb0565e18a03075e8c6383b097e53b5.png -The checklits
I'll try to provide some value in this post in exchange for feedback
. I'm going to be including this sales letter and the mentioned checklist. I'll be printing labels but
hand-stamping as opposed to pre-paid postage to help increase open rates.
The first thing you should see on the letter is italics. You read that and it immediately talks about "you", which makes them curious. Then they read the opening paragraph, get intrigued and skim the rest (Being realistic, here).
My aim is to connect with the business owners, make them think of that feeling they get -- they could be doing more -- and then they read the checklist. When they see the checklist, they say "Oh sh--..........I do need to be doing more....." and then give me a call, email, text, whatever.
I'm also going to be including 2 business cards in each letter.
Thanks for the feedback, I hope my strategy gives you some ideas and I hope my copy and help inspire yours and give you some new strategies in writing!
P.S. I've attached the files as word docs, but if it's easier, I took screenshots too. Thanks for the feedback
P.S.S. The P.S. almost always gets read, so if you're doing an email or direct mailer, make sure you use it wisely!
https://i.gyazo.com/4ce34609fad7479248744d32bd40b424.png - The sales letter
https://i.gyazo.com/dbb0565e18a03075e8c6383b097e53b5.png -The checklits
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