Hello beautiful people,
I'm reaching out to your all to get your opinion on my new (and only) business concept.
I'm hoping that but getting the feedback of like-minded people, I'll be able to improve the business concept (against CENTS) and/or pivot into a better more polished version.
It goes without saying that I'm very thankful for ALL your opinions/feedback.... okay, here we go!
Background: I’m a marketer by trade. In the past 20 years I have worked for companies in diverse sectors including mining, science, retail and aviation to name a few. The following business idea came to me because, as the head of a small Marketing department, it would help me solve one major (and ongoing) problem.
The Idea: A “hassle-free” content creation services which uses a client’s previously published content to create several new pieces of related content in alternative formats.
The Problem: Content marketing is a sound strategy to generate market awareness and leads. However, creating new pieces of content take focus, time and knowledge of the topic matter. Most times, salespeople are involved in the content development process as they are the “experts” in the subject. Unfortunately, salespeople are more preoccupied in “selling” than assisting with content creation.
Further, most companies’ content strategy involves writing up articles/blog posts which is the most popular format, making it even harder (less effective) to stand out and get the audience attention.
Lastly, the idea of creating audio and/or video content is perceived as “too hard” and quickly replaced by other “faster wins” ideas.
The Solution: A subscription-based content creation service that leverages previously published content to generate several pieces of fresh content that is on-brand and delivered in a wide range of formats, maximising exposure and awareness. The marketing team’s best friend!
The Result: Never run out of content again.
The Market: Internal marketing teams in the SME space with semi-active presence in LinkedIn
The Fastlane Model: C Graded (62.2 out of 100) - GradeMyBusinessIdea.com: Content Meister (Results)
Strengths
The Execution Challenges:
Finding reliable, cost-effective yet professional freelancers for each type of content format in offer (eg. Infographics, video editing and animation, voice-overs, presentation, etc).
The Brand: Customer-centric focused. Relaying in referrals, case studies and testimonials
The Exit Strategy: Internet-based business with the potential to be self-managed (HR systems) which makes it ideal for the sale of the business.
I'm reaching out to your all to get your opinion on my new (and only) business concept.
I'm hoping that but getting the feedback of like-minded people, I'll be able to improve the business concept (against CENTS) and/or pivot into a better more polished version.
It goes without saying that I'm very thankful for ALL your opinions/feedback.... okay, here we go!
Background: I’m a marketer by trade. In the past 20 years I have worked for companies in diverse sectors including mining, science, retail and aviation to name a few. The following business idea came to me because, as the head of a small Marketing department, it would help me solve one major (and ongoing) problem.
The Idea: A “hassle-free” content creation services which uses a client’s previously published content to create several new pieces of related content in alternative formats.
The Problem: Content marketing is a sound strategy to generate market awareness and leads. However, creating new pieces of content take focus, time and knowledge of the topic matter. Most times, salespeople are involved in the content development process as they are the “experts” in the subject. Unfortunately, salespeople are more preoccupied in “selling” than assisting with content creation.
Further, most companies’ content strategy involves writing up articles/blog posts which is the most popular format, making it even harder (less effective) to stand out and get the audience attention.
Lastly, the idea of creating audio and/or video content is perceived as “too hard” and quickly replaced by other “faster wins” ideas.
The Solution: A subscription-based content creation service that leverages previously published content to generate several pieces of fresh content that is on-brand and delivered in a wide range of formats, maximising exposure and awareness. The marketing team’s best friend!
The Result: Never run out of content again.
The Market: Internal marketing teams in the SME space with semi-active presence in LinkedIn
The Fastlane Model: C Graded (62.2 out of 100) - GradeMyBusinessIdea.com: Content Meister (Results)
Strengths
- Few, if any third-party dependencies.
- Decent market size.
- Ease of replication!
- Service with a lot of repeat use!
- Your market is relatively easy to reach via ad/marketing initiatives.
- Weak entry barriers.
- Average need
The Execution Challenges:
Finding reliable, cost-effective yet professional freelancers for each type of content format in offer (eg. Infographics, video editing and animation, voice-overs, presentation, etc).
The Brand: Customer-centric focused. Relaying in referrals, case studies and testimonials
The Exit Strategy: Internet-based business with the potential to be self-managed (HR systems) which makes it ideal for the sale of the business.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
