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FASTLANE INSIDER
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Not true.any board game can be “fastlane
A startup boardgame is considered a success if it moves 20k units. (I've seen the number as little as 10k, like in this quick enlightening read Plague Inc. Founder Gets Real About Board Game Sales Data). 100k is generally a smash success.
But founders generally don't make fastlane money even on smash successes. The inventor might get 10% of sales, which on a $50 board game (which is high), they keep $5 per unit. A successful game gets you 100k pre-tax. Smash hit, a half mil.
Keep in mind these aren't yearly sales figures. This over the course of a couple/few years.
I'm sure some people have gone fast lane with a board game, but in the current marketplace "countless examples" is a stretch.
Card games is different. Manufacturing and shipping costs are obviously a lot lower in that niche. Still not countless examples, but it is arguably easier to hit $1M.
In the end, you hope to sell your little franchise to Asmodee...
The Company Quietly Building a Board-Game Empire With Catan, Pandemic, and Ticket to Ride
Strategy and cooperative board games have big adult fan bases. The little-known Asmodee has cornered the market with a series of acquisitions since 2007.
www.bloomberg.com
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