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Fastlane opportunities in board game industry

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Joker_P5R

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Hello to all,

In your experience, personal opinion, are there any fastlane possibilities in the board game industry? Is it a sector that can still be considered lucrative or already exhausted?

I do copywriting as a side hustle and have a huge passion for role playing and board games. I would like to write a script and create a game that combine the two worlds and I already have an idea in mind.

I believe I respect the commandment of control, as entry is not easy: you have to find a graphic, create the thumbnails, write the manuals.
In short, you have to build a team to make sure your idea become real.

You are dependent on retailers, of course, but the product itself is not as easily replicable by anyone as the self-publishing industry.

I wonder if today, the idea to pursue to this business is still valid.

What do you think?

As far as I know, the idea complies with all of MJ's CENTS commandments.

Control: the entire operation, from product development, to marketing, distribution, to other operational components, both within its sphere of influence. True, it all depends on your personal organization, you have to be able to put together a team, controlled by you.

Entry:
The Entry Commandment states: As the barriers to entry to any business or start-up process weaken or "ease", so does the strength or potential of the opportunity. True. It is not a business for everyone, for the same reason as commandment 1 - Control. It's not an easy business, you have to do a great job to have any chance of being successful. Furthermore, a huge amount of research is needed to diversify the game from all those on the market. The only "problem" is that "it does not solve a problem".

Need:
The Need Commandment states that if you own a controlled, no-entry business that provides relative value by satisfying needs or wants, you will achieve growth, profits, and possibly passive income for life. I think it respects that too, but I would like your honest opinion.

Time:
the commandment of time that abolishes the causal relationship between your time and your income. Temporal prostitution is dethroned and income no longer requires life rations. Once you have created the game and obtained the funds, you do not need to work on it anymore, except for possible expansions.

Scales:
The game is easily scalable because it can be replicated in multiple units and, translated, can enter all markets in the world.

The only thing that makes me doubt is: in this sector you are going to fight against THOUSANDS of competitors. Which is in contrast to what MJ argues in Millionaire Fastlane , where it is better to find an under-beaten market with few competitors, to increase your chances of success.

Any other thoughts you have, feel free to post it here. I would like this thread to become a regular discussion for forum authors.
 

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Kevin88660

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Most of the traditional board games have been going virtual.

I run a tiny wechat community for a traditional Chinese board game, for gamers who play it on Teng Xun (tencent app). Anytime there is 100k gamers playing it anytime you log in into the app. Frequent players easily in the millions.

This is a sector that traffic is high but monetization conversion is notoriously difficult, even for the game app itself. It is different from other more modern mobile games where you have players willing to pay for weapon upgrade.

Are they still many people meet up physically to play real physical board games?
 

Joker_P5R

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Most of the traditional board games have been going virtual.

I run a tiny wechat community for a traditional Chinese board game, for gamers who play it on Teng Xun (tencent app). Anytime there is 100k gamers playing it anytime you log in into the app. Frequent players easily in the millions.

This is a sector that traffic is high but monetization conversion is notoriously difficult, even for the game app itself. It is different from other more modern mobile games where you have players willing to pay for weapon upgrade.

Are they still many people meet up physically to play real physical board games?
I understand that the virtual world is rising very fast.
Talking about scale, a virtual game is far more scalable than analog one.

But I don't think the analog world is dead: people who want to be together and play a board game together, especially after C0VlD, I think they are still there.

I don't think human contact is going to die, especially after the forced distance due to C0VlD. People are social animals, and instinctively, they want to come together in groups.

The digital world will take us by leaps and bounds. But I am convinced that the analog world will never die. Look to avid book readers, who are willing to spend more money on hard copies than physical ones.

Then I'll talk to you about the European market, which I think is still very inclined to use analog games.
 

Kevin88660

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I understand that the virtual world is rising very fast.
Talking about scale, a virtual game is far more scalable than analog one.

But I don't think the analog world is dead: people who want to be together and play a board game together, especially after C0VlD, I think they are still there.

I don't think human contact is going to die, especially after the forced distance due to C0VlD. People are social animals, and instinctively, they want to come together in groups.

The digital world will take us by leaps and bounds. But I am convinced that the analog world will never die. Look to avid book readers, who are willing to spend more money on hard copies than physical ones.

Then I'll talk to you about the European market, which I think is still very inclined to use analog games.
Depends on how you approaching it. It sounds like you want to invent a game, popularize it, brand it and selling the hardware.

I have seen board gaming services integrated with cafe as a theme. People with friends go there for a drink and play some games.
 

Joker_P5R

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Depends on how you approaching it. It sounds like you want to invent a game, popularize it, brand it and selling the hardware.

I have seen board gaming services integrated with cafe as a theme. People with friends go there for a drink and play some games.
Creating joint ventures with specific cafè, to create the context, can be a cross sell idea. Give people a reason to move from home and find each other.

But first of all I would like to take advantage of a local company that is looking for new authors and games and could help spread the game through its network.

Do you have any other observations?
 

Kevin88660

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Creating joint ventures with specific cafè, to create the context, can be a cross sell idea. Give people a reason to move from home and find each other.

But first of all I would like to take advantage of a local company that is looking for new authors and games and could help spread the game through its network.

Do you have any other observations?
It depends on the target audience of your new board game.

In my country the cafes typically offer traditional board games like chess, monopoly, uno, dice game (snake and ladder), shooting game like carrom.

I don’t really know the catalyst from people to pick up a new game. Like how did Uno become successful?

I am more familiar with mainstream approved competitive board games like Chess, Go and Xiangqi which are the big three in my region. These are games that schools will fund to hire coaches to train kids to play. If the kid is good there is university entrance bonus point.
 

Kevin88660

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Creating joint ventures with specific cafè, to create the context, can be a cross sell idea. Give people a reason to move from home and find each other.

But first of all I would like to take advantage of a local company that is looking for new authors and games and could help spread the game through its network.

Do you have any other observations?
Ok I saw something that could be useful. Play to earn for gaming is the hottest thing in crypto now.
 

Tourmaline

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I've seen a rise of bars/pubs that cater to people that want to play board games. Interesting business model that appeals to nerds with money that has yet to be replicated in many cities.

However, you can also straight up make plenty of money by making a board game that people really want. Of course figuring out that part is the hard part imo.

It sounds like that's what you really want to do however. I'd talk to your market a lot more. Figure out what game they wish existed that doesn't. Figure out how to combine mechanics of other (loved) games and make an even better game out of that.
 

thechosen1

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Side note: has anyone here played the Cashflow game by Rich Dad? Pretty fun, teaches some super basic financial concepts.

That being said, any board game can be “fastlane.” It’s a distribution business based on a product and branding. There are countless examples
 

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BizyDad

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any board game can be “fastlane
Not true.

A startup boardgame is considered a success if it moves 20k units. (I've seen the number as little as 10k, like in this quick enlightening read Plague Inc. Founder Gets Real About Board Game Sales Data). 100k is generally a smash success.

But founders generally don't make fastlane money even on smash successes. The inventor might get 10% of sales, which on a $50 board game (which is high), they keep $5 per unit. A successful game gets you 100k pre-tax. Smash hit, a half mil.

Keep in mind these aren't yearly sales figures. This over the course of a couple/few years.

I'm sure some people have gone fast lane with a board game, but in the current marketplace "countless examples" is a stretch.

Card games is different. Manufacturing and shipping costs are obviously a lot lower in that niche. Still not countless examples, but it is arguably easier to hit $1M.

In the end, you hope to sell your little franchise to Asmodee...

 
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Hadrian

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Some great threads on this:




I'm dying to create my own using a board game/app hybrid model but have to crack the Apps first as they're arguably the purest form of Fastlane before I move onto Physical products!
 

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