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- Feb 18, 2020
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Yes, running fb ads for local businesses works and you get leads cheaper than Google ads and with a much higher volume, but it depends.
1. Does the local business have a phone closer who can call and close leads within 15 minutes? (It won't work if not)
2. Is the phone attendant good at closing the leads by using techniques such as irresistible offers, being emphatic with the customer, etc?
3. Do you have a system in place to deliver leads to local businesses's sales person in real time so you don't turn warm leads into cold?
4. Do you have a backend accountability tracking to check the response time of said sales person?
A *sales funnel* is really important to actually come up ahead on fb advertising, without it you'd be looking for same ROIs as traditional methods, with additional hassle of dealing with fb ads which are known to be inconsistent.
Volume is near endless if you operate in a big city, when you angle your business properly on facebook, you are lookingat massive volume of leads compared to Google. I always tell my clients I will just run facebook, but a lawyer was adament that he required his ad to run on Google as well. The volume of leads was so high, that he told me to turn off ads on both platforms after 3 days because he was booked for an entire month using purely leads from Facebook. The google ad was still stuck in review by the way.
I have a few success stories with running local business leads for dentists and realtors specifically and I am working on a case study. The Funnel app I used already reached out to me for a featured article, I am just waiting to receive two more video testimonials from clients whom I've already delivered leads with double digit ROIs (which is near impossible with traditional ad placements like billboards, groupon, google ads, etc)
1. Does the local business have a phone closer who can call and close leads within 15 minutes? (It won't work if not)
2. Is the phone attendant good at closing the leads by using techniques such as irresistible offers, being emphatic with the customer, etc?
3. Do you have a system in place to deliver leads to local businesses's sales person in real time so you don't turn warm leads into cold?
4. Do you have a backend accountability tracking to check the response time of said sales person?
A *sales funnel* is really important to actually come up ahead on fb advertising, without it you'd be looking for same ROIs as traditional methods, with additional hassle of dealing with fb ads which are known to be inconsistent.
Volume is near endless if you operate in a big city, when you angle your business properly on facebook, you are lookingat massive volume of leads compared to Google. I always tell my clients I will just run facebook, but a lawyer was adament that he required his ad to run on Google as well. The volume of leads was so high, that he told me to turn off ads on both platforms after 3 days because he was booked for an entire month using purely leads from Facebook. The google ad was still stuck in review by the way.
I have a few success stories with running local business leads for dentists and realtors specifically and I am working on a case study. The Funnel app I used already reached out to me for a featured article, I am just waiting to receive two more video testimonials from clients whom I've already delivered leads with double digit ROIs (which is near impossible with traditional ad placements like billboards, groupon, google ads, etc)
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