Facebook Ad Spend vs Audience Size?

[eqttrdr]

Currently in uncharted waters now.... and trying to plan out future growth...

Have a single digital info product with 2 upsells in our funnel

Doing PPC on Facebook and currently up to spending $1,300/day on ads with an audience size targeting of 1.8mil.

At this level we are about 90% ROI within a couple days of a customer purchase.

BUT....

How in the world do these companies spend 5-6 figures a day on FB ads?

If I spend even $3k/day I will burn out my ads/audience in less than 2 months as the frequency would begin to be astronomical and piss people off, no doubt flagging the ads no matter how many ads I have if its the same sales page that converts.

For every 30k reach right now its costing me $1k at that rate how in the world could I possibly scale to even double what I am doing now?

How do you even spend 10k a day on FB ads Unless your audience is entire Facebook itself..LOL

Advice, direction, suggestions or recommendations for an ad agency is greatly appreciated.

thanks

 

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[hughjasle]

How in the world do these companies spend 5-6 figures a day on FB ads?

you answered your own question.

Broad Targeting.

That and you'd be surprised how much you can target each person with the same product via different ads/landing pages/angles.

Also if you release new products... it just starts all over.