Facbook advertising for your ebook

[RahKnee]

Anyone tried this? It seems like an easy way to target people with specific interests that apply to books you've written. Sci-fi, fantasy, erotica, how-to, whatever. The only drawback I see is that I personally never click on Facebook ads. I have no idea if I'm representative of the public in general though. Your experiences?

 

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[Cyberseraph]

I tried paid advertisement on Facebook. It did not work for me though. In my opinion people are on Facebook to hang out, not to buy products and will therefore less likely click on ads.

What I did try as well is looking for groups that are related to my books (my first book was a how-to). Then I joined those groups as a member, posted my book cover with a link to Amazon. I would write then that the book is discounted only for a few days. This method worked for me and people bought. Even better, I've got feedback via comments about what is wrong with my cover or title

 

[Bartez]

I could say that I don't believe in any kind of ads as I buy only what I need. Facebook campaign can be succesfull but you shoud experiment with various of potential buyers. I never click on ads on facebook because I just never notice it, but a friend of mine tried it to gain likes for fanpage and it worked just perfect. I clicked on ad about two weeks ago and this was the 1st time ever! And people like me can be count in millions. The main goal is to hit the right target group of people that will bring the biggest profit.

 

[nzerinto]

I tried paid advertisement on Facebook. It did not work for me though. In my opinion people are on Facebook to hang out, not to buy products and will therefore less likely click on ads.

Be careful about making assumptions about other people, based on your own preferences. Likely as with most people on this forum, I hardly (if ever) click on ads online, and actually run ad blockers for that reason.

However, if I went on the assumption that everyone is like me, right now I wouldn't be running paid campaigns on Adwords, Facebook or Bing, and I wouldn't be successful with them.....

Never assume anything. Test everything.

 

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[csalvato]

I tried paid advertisement on Facebook. It did not work for me though. In my opinion people are on Facebook to hang out, not to buy products and will therefore less likely click on ads.

90% of FB's revenue comes from ad sales.

Facebook made over $7B in 2013 on ad revenue alone.

Let me put that into perspective. That's $7,000,000,000. Nine zeros.

People spend that kind of money on ads because people click on them and then buy.

But people do go on FB to hang out...that's why the kind of advertising you do there is a little different than, say, AdWords campaigns where people are looking for your product.

 

[ped89]

What I did when I was doing it was not actually try to drive sales but instead I drove to a squeeze that gave away two chapters of my book for free - which got them on my email list and then I could sell on the book.

Was somewhat successful. Was like 0.04c a click so was fun to experiment with.

Amazon are currently in beta-testing for PPC ads for books.

 

[csalvato]

Amazon are currently in beta-testing for PPC ads for books.

Really?

Is this the right site for that? http://services.amazon.com/content/product-ads-on-amazon.htm

Seems like a big opportunity to get in on the ground floor. And it removes luck from the equation...

EDIT: Seems like its not for books....?

 

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[ped89]

You needed to sign up to get the option to do it. I actually missed the opportunity but my friend got in on the beta and is testing just now.

Its done from within your KDP dashboard.

 

[csalvato]

You needed to sign up to get the option to do it. I actually missed the opportunity but my friend got in on the beta and is testing just now.

Its done from within your KDP dashboard.

Sounds like a great opportunity for him.

 

[jimr]

I tried paid advertisement on Facebook. It did not work for me though. In my opinion people are on Facebook to hang out, not to buy products and will therefore less likely click on ads.

What I did try as well is looking for groups that are related to my books (my first book was a how-to). Then I joined those groups as a member, posted my book cover with a link to Amazon. I would write then that the book is discounted only for a few days. This method worked for me and people bought. Even better, I've got feedback via comments about what is wrong with my cover or title

Using related groups is a method I've started testing just recently. Any tips or pointers that might help?

 

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[ped89]

Using related groups is a method I've started testing just recently. Any tips or pointers that might help?

Are you talking about PPC or do you mean posting in related FB groups?

 

[jimr]

Are you talking about PPC or do you mean posting in related FB groups?

Posting into related FB groups.