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MJ DeMarco
I followed the science; all I found was money.
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It’s really apples and oranges. The brochure organizer is not a medical device it’s an office supply.
But you're the one that offered the analogy... so its apple/oranges when someone can counter your example, but not when you use it to defend it?
Look, none of us here are trying to steal your thunder but this invention seems to be a solution for a problem that few people have.
You wrote the forum complaining that no one gave you feedback, and now you're getting a ton of it. Except, it isn't what you want to hear.
If I told my patient and their family that they can keep all their brochures, warranty and medical pamphlets in a binder that cost $10 they would be thrilled as would I.
You can't be serious. Yea, when my loved one is faced with cancer, I know the first thing they're concerned about is making sure they have $10 handy so they can organize their brochures for treatment, hospice, life insurance, and all the other stuff that comes with a cancer fight.
You will only get annoyed by carrying your brochures and most likely throw them out or leave them in the back seat of your rental.
So you just admitted that brochures are treated like garbage, like a disposable free commodity. So then why on earth would someone spend money to organize them? If I save them, I just stack them in a pile or toss em in a manila folder.
IMO, the only market here that has potential is a TRADE SHOW market and its organizers, a pure B2B play ... that way you sell ONE individual: The trade show organizer and they order 1000s. Instead of selling one person in a B2C effort and making $2 a binder, you sell one person in a B2B effort and make $2,500.
In fact, I'd go one step further and offer BRANDING on each organizer for the trade show. That way when the trade show attendee comes home, they have one nice cute little binder with the trade show's logo embossed on it, and all their brochures represented from the trade show in a nice binder.
While that isn't something I'd pay for, it is something I'd appreciate as a TRADE SHOW attendee.
The validity of this, IMO, depends on THOSE numbers. How many trade shows are there worldwide? And who is organizing them? That's your market.