Emojis in Copywriting?

[AllenCrawley]

Depends on your audience and where your copy appears.

 

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[jlwilliams]

Not an expert, but I think it depends what you are selling and who you are selling it to.

 

[Limitless4Life]

Just finished the Astonishing Secrets thread by IceCreamKid...wow what an eye-opener. The thread sparked an interest in copywriting, and I was wondering if emojis are a tool in the copywriting toolbox like the 'money' words such as "because", "you", "free" etc. Is there such a thing as 'money' emojis to use in copywriting/marketing? I've recently noticed marketers using (fire emoji) a lot, but not sure if it's just a coincidence. Obviously emojis are only appropriate in certain areas, but I haven't found a solid answer on this topic. Thoughts? Thanks for all of the info, much love!

 

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[domifreezy]

In my eyes it depends on in which area you use them.
I could imagine a use of Emojis in copywriting in Social Media Ads.
Actually I've seen some these days.