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Hi everyone, I was hoping for some input on framing my elevator pitch regarding what I do for work. For the last couple of years I've been publishing ebooks via Amazon. I focus mostly on a particular genre. I make good money (but obviously not polite to say in an intro) and have a team of X full-time writers, and a couple of freelancers (Editors, designers, etc).
When people ask me what I do for work, I tend to say, "Uh... I run a book publishing company" and then they ask "oh, which one". So I have to explain, it's a niche company etc. It's mostly online, ebook sales through Amazon.
Normally I wouldn't care about the pitch, but I'm meeting co-investors recently (different business) so need a good pitch that makes it sound like I'm an actual successful, competent professional. But I also don't want to sound too braggy.
I'm thinking something like, "I run a book publishing company, we focus on Genre X." Maybe stop here or continue, "Since I've started the company we've sold almost 2mn books worldwide" (But this seems a bit braggy) or say "I've been doing this for about X years now" or...
I also don't want to keep talking about my own work, so I'm thinking of ways to transition, eg "It's been an interesting journey for me. How do you like working as XYZ?" or maybe a better question to keep the conversation going and less focused on me...
Or, you can go personal and feeling-based, so that they can look at their own business efforts and relate.
"It's really rewarding... I get to work with X great people and, together, we've helped over Y people get their words out there and sold almost 2mil books worldwide. How about you? What do you do that you find rewarding?"
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