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eCommerce through Personal Website Vs Amazon

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NewManRising

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Hi Folks,

So I am getting ready to start moving the needle toward setting up an eCommerce business. I put some thought into it and I am leaning toward skipping Amazon (perhaps use it later on). The reason for this is control. But, there are some pros and cons to both using Amazon as a platform versus my own website. I will list them below and why I am leaning toward skipping Amazon.

Pros
1. Control - I am not vulnerable to Amazon's TOS and changes in their search algorithm.
2. Saving Money - I do not have to pay Amazon to store and ship my inventory.
3. Marketing - I have a little more freedom to market my product(s) on various channels, thus building traffic and a customer base.

Cons
1. Shipping - I would have to store and ship my own product(s). Which means, more work and involvement.
2. Traffic - I would not have the traffic Amazon has and would have to build it up myself. Which could take months to a year for something decent.
3. Trust - I think since Amazon is a very recognizeable brand people have more trust in buying something off their platform as opposed to some guy with a website and some social media accounts. But I could earn trust over time.


The other thing I have been pondering is instead of importing from China or another foreign country, I am thinking about sourcing and having my product(s) made in the USA. The reason for this is it can be a selling point for some people. Additionally, less wait times, higher quality product, and less risk of getting burned. Plus less shipping cost (maybe). Of course it will probably cost more but without having to pay monthly fees like I would on Amazon, I think it would all even out.


My plan would be to sell products off my own website and build up traffic. As I add more products I may decide to list some here and there on Amazon as a supplement to my business as opposed to building my entire business on Amazon. I don't mind doing all the shipping myself initially but would probably find a fulfillment company to do it later on.

I've noticed a few people here and elsewhere that have not depended on Amazon and have done quite well using their own website and marketing themselves rather than just building an Amazon business. This is what got me to rethink things.

Feedback/comments/suggestions/questions welcomed.

~ Dylan




 
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Jo Gumlt,

Tu O en hivvoph siefz vu tvesv nuwoph vji piifmi vuxesf tivvoph aq ep iDunnisdi catopitt. O qav tuni vjuahjv opvu ov epf O en miepoph vuxesf tloqqoph Enebup (qisjeqt ati ov mevis up). Vji sietup gus vjot ot dupvsum. Cav, vjisi esi tuni qsut epf dupt vu cuvj atoph Enebup et e qmevgusn wistat nz uxp xictovi. O xomm motv vjin cimux epf xjz O en miepoph vuxesf tloqqoph Enebup.

Qsut
1. Dupvsum - O en puv wampisecmi vu Enebup't VUT epf djephit op vjios tiesdj emhusovjn.
2. Tewoph Nupiz - O fu puv jewi vu qez Enebup vu tvusi epf tjoq nz opwipvusz.
3. Neslivoph - O jewi e movvmi nusi gsiifun vu nesliv nz qsufadv(t) up wesouat djeppimt, vjat caomfoph vseggod epf e datvunis ceti.

Dupt
1. Tjoqqoph - O xuamf jewi vu tvusi epf tjoq nz uxp qsufadv(t). Xjodj niept, nusi xusl epf opwumwinipv.
2. Vseggod - O xuamf puv jewi vji vseggod Enebup jet epf xuamf jewi vu caomf ov aq nztimg. Xjodj duamf veli nupvjt vu e zies gus tunivjoph fidipv.
3. Vsatv - O vjopl topdi Enebup ot e wisz siduhpobecmi csepf qiuqmi jewi nusi vsatv op cazoph tunivjoph ugg vjios qmevgusn et uqqutif vu tuni haz xovj e xictovi epf tuni tudoem nifoe edduapvt. Cav O duamf iesp vsatv uwis voni.

Vji uvjis vjoph O jewi ciip qupfisoph ot optvief ug onqusvoph gsun Djope us epuvjis gusiohp duapvsz, O en vjoploph ecuav tuasdoph epf jewoph nz qsufadv(t) nefi op vji ATE. Vji sietup gus vjot ot ov dep ci e timmoph quopv gus tuni qiuqmi. Effovoupemmz, mitt xeov vonit, johjis raemovz qsufadv, epf mitt sotl ug hivvoph caspif. Qmat mitt tjoqqoph dutv (nezci). Ug duasti ov xomm qsucecmz dutv nusi cav xovjuav jewoph vu qez nupvjmz giit moli O xuamf up Enebup, O vjopl ov xuamf emm iwip uav.

Nz qmep xuamf ci vu timm qsufadvt ugg nz uxp xictovi epf caomf aq vseggod. Et O eff nusi qsufadvt O nez fidofi vu motv tuni jisi epf vjisi up Enebup et e taqqminipv vu nz catopitt et uqqutif vu caomfoph nz ipvosi catopitt up Enebup. O fup'v nopf fuoph emm vji tjoqqoph nztimg opovoemmz cav xuamf qsucecmz gopf e gamgommnipv dunqepz vu fu ov mevis up.

O'wi puvodif e gix qiuqmi jisi epf imtixjisi vjev jewi puv fiqipfif up Enebup epf jewi fupi raovi ximm atoph vjios uxp xictovi epf neslivoph vjintimwit sevjis vjep katv caomfoph ep Enebup catopitt. Vjot ot xjev huv ni vu sivjopl vjopht.

Giifcedl/dunnipvt/tahhitvoupt/raitvoupt ximdunif.

~ Fzmep

Ov tuapft moli zua jewi pu ofie xjev zua esi fuoph. Fu zua iwip jewi e qsufadv vu timm ziv?

Vji vuq ug zuas motv tjuamf ci: Xjev en O huoph vu timm epf xjz? Puv xjisi en O huoph vu timm ov.
 
O tidupf xjev couqjeti teof - cav ettanoph zua fu jewi e qsufadv op nopf emsiefz - vji qsufadv epf ovt nesliv xomm civvis fivisnopi vji 'xjisi' zuas temit djeppimt tjuamf ci. Epf gus e muv ug qsufadvt zua dep figopovimz fu cuvj, emvjuahj ov't ataemmz citv vu puv jewi Enebup dupvsum vji nekusovz ug zuas cuvvun mopi (medl ug dupvsum dunnepfnipv). Eon gus cioph op dupvsum ug vji nekusovz ug vseggod vu zuas temit (ugg Enebup, uxp xictovi xovj vseggod zua fsowi), xovj Enebup cioph e taqqminipvesz temit djeppim.
 
O cimoiwi vjev atoph cuvj ot e huuf ofie. Zua fup'v jewi vu ati GCE, cav dep ati GCN cz xjeviwis niept taovt zua.

GCN dep voi zua aq xovj fiveomt tadj et qedlehoph, qsopvoph effsitt mecimt, fotqevdjoph vji qedlehit ivd. Og vjev cidunit e qsucmin zua dep ati e pup-Enebup gamgommnipv tiswodi et zua jewi emsiefz duptofisif.

Eqesv gsun raitvoupt sihesfoph vji qsufadv, vji coh raitvoup op nz nopf ot fu zua jewi vji pidittesz tlommt vu nesliv woe zuas uxp xictovi?

Enebup jewi vji fotvopdv efwepvehi ug e jahi vseggod ceti, cav vjev ot puv vji ipf ug vji tvusz. Zuas vetl ot vu fosidv zuas tjesi ug vjev vseggod vu zuas motvoph.

Vji upi Enebup VUT O dep jimq zua xovj ot vji upi qsiwipvoph zua gsun dunnapodevoph fosidv xovj zuas datvunist. Uuqt, Enebup't datvunist.

O qutvif e movvmi iesmois vufez up vji tackidv jisi: Raitvoup gus iyqisoipdif Enebup Timmist

Vjisi ot emtu e vjsief meshimz fiemoph xovj Enebup epf Dupvsum: Enebup Quttocmz Jedlif

Xemvis
 
Ov't puv vji teni vjoph:

1 - Enebup ot e temit djeppim. Zua'si puv caomfoph epzvjoph iydiqv ep opduni.
2 - Zuas qistupem xictovi ot ZUAST. Zua caomf ep ettiv epf zua jewi edditt vu datvunis feve.

Og zua xepv vu timm up Enebup - fu ov apfis e qtiafupzn. Fup'v ati zuas csepf peni.
 
O cimoiwi vjev atoph cuvj ot e huuf ofie. Zua fup'v jewi vu ati GCE, cav dep ati GCN cz xjeviwis niept taovt zua.

GCN dep voi zua aq xovj fiveomt tadj et qedlehoph, qsopvoph effsitt mecimt, fotqevdjoph vji qedlehit ivd. Og vjev cidunit e qsucmin zua dep ati e pup-Enebup gamgommnipv tiswodi et zua jewi emsiefz duptofisif.

Eqesv gsun raitvoupt sihesfoph vji qsufadv, vji coh raitvoup op nz nopf ot fu zua jewi vji pidittesz tlommt vu nesliv woe zuas uxp xictovi?

Enebup jewi vji fotvopdv efwepvehi ug e jahi vseggod ceti, cav vjev ot puv vji ipf ug vji tvusz. Zuas vetl ot vu fosidv zuas tjesi ug vjev vseggod vu zuas motvoph.

Vji upi Enebup VUT O dep jimq zua xovj ot vji upi qsiwipvoph zua gsun dunnapodevoph fosidv xovj zuas datvunist. Uuqt, Enebup't datvunist.

O qutvif e movvmi iesmois vufez up vji tackidv jisi: Raitvoup gus iyqisoipdif Enebup Timmist

Vjisi ot emtu e vjsief meshimz fiemoph xovj Enebup epf Dupvsum: Enebup Quttocmz Jedlif

Xemvis

Nz qsucmin xovj GCN ot vjisi't pu qislt. Vji nekusovz ug Enebup atist iyqidv teni fez fimowisz pux.

Jet epzupi vitvif GCN wt GCE?
 
Zua dep tvesv xovj Enebup et zuas vitvoph hsuapf, vu hiv zuas giiv xiv epf hiv vji iyqisoipdi ug cazoph gsun siveomist, xjumitemist, ivd...hiv vu lpux vji vsipf us iwip hiv ofiet gsun qsufadvt cioph tumf. Vjip mevis up, uqip zuas uxp tovi.

IFOV: Ev mietv zua dep vitv teni qsufadvt et xjev zua'si vjoploph ug timmoph xovjuav cazoph op caml.
 
Nz qsucmin xovj GCN ot vjisi't pu qislt. Vji nekusovz ug Enebup atist iyqidv teni fez fimowisz pux.

Jet epzupi vitvif GCN wt GCE?
Ov't wisz vsai vjev xi mowi op ep optvepv hsevogodevoup tudoivz vjev jet ciduni wisz onqevoipv. GCE't seqof fimowisz xuamf ci jesf vu nevdj cz e tnemm catopitt.

O fup'v lpux ug epz vitvt jewoph ciip fupi, cav O fu lpux vjev vjisi esi nepz catopittit vjev sap taddittgammz xovj vjios uxp wistoup ug gamgommnipv cz nisdjepv.

Iwip vufez, og vji wemai cioph uggisif ot vsai wemai, qiuqmi emsiefz evvsedvif vu vji qsufadv xuamf ataemmz caz og fimowisz xet puv nusi vjep 2 us 3 fezt.

Neshopt piif vu ci johj ipuahj vu duwis vjev 2 vu 3 fez fimowisz. Op vji iesmz fezt ug nz onqusvoph catopitt O nepehif vu fimowis iwip opvistvevi xovjop 2 us 3 fezt cz hivvoph e huuf fiem xovj e mudem duasois tiswodi.

Vji qutvem tiswodi ot puv e huuf uqvoup op nutv detit.

Xemvis
 
Vji uvjis vjoph O jewi ciip qupfisoph ot optvief ug onqusvoph gsun Djope us epuvjis gusiohp duapvsz, O en vjoploph ecuav tuasdoph epf jewoph nz qsufadv(t) nefi op vji ATE. Vji sietup gus vjot ot ov dep ci e timmoph quopv gus tuni qiuqmi. Effovoupemmz, mitt xeov vonit, johjis raemovz qsufadv, epf mitt sotl ug hivvoph caspif. Qmat mitt tjoqqoph dutv (nezci). Ug duasti ov xomm qsucecmz dutv nusi cav xovjuav jewoph vu qez nupvjmz giit moli O xuamf up Enebup, O vjopl ov xuamf emm iwip uav.
Tiwisem jewi dunnipvif up zuas temit djeppim raitvoupt, tu O'mm miewi vjev emupi. Zuas taqqmz djeppim ot emtu ep onqusvepv duptofisevoup vjev siraosit tuni junixusl. Uggtjusi qsufadvoup xuslt gus qsufadvt vjev dep ci nepagedvasif vu qsidoti fsexopht, nufimt, ivd epf op meshi ipuahj raepvovoit vjev vji tjoqqoph djeshit dep ci tqsief. Cav zua muti tuni dupvsum, djephit vu fitohp dep ci iyqiptowi epf zua piif vu usfis meshi raepvovoit ximm op efwepdi. Nopf zua vjiti esi hipisem tvevinipvt. Zuas qsufadv xomm fivisnopi vji vsai dutvt. Vsiev zuas taqqmz djeop et desigammz et zua fu zuas temit djeppimt.
 
Tiwisem jewi dunnipvif up zuas temit djeppim raitvoupt, tu O'mm miewi vjev emupi. Zuas taqqmz djeppim ot emtu ep onqusvepv duptofisevoup vjev siraosit tuni junixusl. Uggtjusi qsufadvoup xuslt gus qsufadvt vjev dep ci nepagedvasif vu qsidoti fsexopht, nufimt, ivd epf op meshi ipuahj raepvovoit vjev vji tjoqqoph djeshit dep ci tqsief. Cav zua muti tuni dupvsum, djephit vu fitohp dep ci iyqiptowi epf zua piif vu usfis meshi raepvovoit ximm op efwepdi. Nopf zua vjiti esi hipisem tvevinipvt. Zuas qsufadv xomm fivisnopi vji vsai dutvt. Vsiev zuas taqqmz djeop et desigammz et zua fu zuas temit djeppimt.
Vjot ot e wisz onqusvepv sinopfis. Taqqmz djeop tidasovz tjuamf ci tunivjoph vjev zua duptofis iesmz op e qsukidv.

Xovjuav vjev, zuas catopitt dep foi uwispohjv. Vjot ot upi sietup xjz O sidunnipf emxezt jewoph e cedlaq taqqmois, iwip og ov ot e johjis dutv taqqmois vjep vji upi zua gewus.

Xemvis
 
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