Easy = Sales. How Easy Is It To Do Business With You?

[rjdgreat]

Question to ask yourself (and myself) is, how easy are we making it for our customers to cross the chasm from "interested" to "buyer?"

The more hoops (long forms, unanswered phone calls, 2 days waits, "lets make an appt!") the less sales will convert.

Something to think about...

This is 100% facts. My mom is not a techie mom and she hates the extra steps on ordering foods on a food delivery app.

 

[Mohammed ED-DAHB]

That is simply genius.
Heck, the page is basically empty.

 

[Glargster]

Conscientiousness - Wikipedia

Awesome wiki page! Thanks!

Something to think about...

Another great example is Uber, specially when we talk about travels. One of the great challenges when going to another city is transportation. Uber solves this problem by just demanding the destination, and automatically reading your GPS position. In some places, specially third world countries, you don't even need to put credit card information, as it allows cash payments.

 

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[Andy Black]

A few years ago, there was someone on reddit that created a cleaning service that you could book online without any contact. He quickly built a very nice business and then started selling the software to other cleaning businesses, creating an entire ecosystem. Several startup cleaning services did very well on the back of that software.

Rohan Gilkes of Maids in Black and Launch27?

 

[Manfern]

Great topic! I think easy is good most of the time because people tend to follow path of least resistance.
And it's about eliminating customer confusion about not knowing what steps to take to get what he wants
What about trust, is this the most important factor in buying decision as well?

 

[dinobose]

The easier it is for customers to give you money, the more sales you will make.

The more hoops, the less sales you get, and customers go elsewhere.

Here's a true story. @Chitown.

My regular pool cleaner moved out of the area.

I need to find a new weekly pool service.

I found 3 in my local area...

First was my expectations profile...

I expect the potential pool guy would want to visit first before quoting, which meant, I would need to make an appointment and be home when he arrived.

So here goes:

The first guy, no answer on his phone... website was a "godaddy webtool" looking.

Second guy, nice website and for a quote he had a long "contact us" form complete with some detailed pool questions, like how many gallons? How old? Some of the questions I wasn't sure. Or it said to simply call.

The third guy I hired.

View attachment 37439


I hired the guy who offered the simpliest way to be hired. I'm not even sure if he was the cheapest.

And it was no contact.

Question to ask yourself (and myself) is, how easy are we making it for our customers to cross the chasm from "interested" to "buyer?"

The more hoops (long forms, unanswered phone calls, 2 days waits, "lets make an appt!") the less sales will convert.

Something to think about...

I definitely agree. I myself have bought so many times due to simplicity. My old job client in LA was in the travel/tourism industry. We had to do many many websites for tour operators, travel agencies, airlines, etc.

We always focused on putting the simplest way to contact right up front as the main priority at all times.

It should be right up top or right up front and make it EASY for a customer/client to contact you

DB

 

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[CiceroTavares12]

what Mj said is true, I contacted a website company some time ago (I know how to do it, I was going to ask about something) firstly, they didn't have a public WhatsApp, to talk to them, it was via email which took a year, Or else I had to go to the form, answer a lot of questions, I did that and in the end, the site restarted, I did it again, and the same thing happened, so I thought, how does a person do business like that? In addition to the difficulty, there is still a faulty website, and look, they are a website company

 

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