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E-commerce: $100k in one hour

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JasonR

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I wanted to share something very cool, and very actionable for all the e-com guys here. This doesn't work if you don't have a business or an email/customer list, but it works like CRAZY if:
You don't abuse your e-mail list
You email often (value driven, you just don't hammer campaigns/sales emails out)
You don't run promotions often .

First, results.

We did about $94k in ONE HOUR (just shy of $100k, hehe), BUT our total for the day ended up at $108,000. Check the Shopify screenshot. Feels good to get an over $100k deposit in your bank account for one day of sales!

We ran a 20% off our entire website for ONE HOUR only. We don't run promotions often, as we believe it dilutes your brand over time. We sell high dollar widgets (over $500) with lower-dollar accessory widgets that compliment the high dollar ones. So here was our strategy:

We announced our intention of the sale 5 days in advance. We included calendar links in the email. We made sure to reinforce that: 1) we very, very rarely do this and 2) the sale will be honored for one hour only, so be prepared.

We excluded anyone who bought a high dollar widget in the last 6 months. If they bought a high dollar widget, we sent them a separate email campaign on 20% off all accessory, lower-priced widgets.

We emailed them 3 days before the sale with a reminder and in our weekly blog post (content) promotion spot.

We sent this to 17,269 email subscribers (some customers, some not)

We reminded them a day before the sale via email.

We reminded them again, the morning of.

We then emailed them for the sale at kick off.

We emailed them one more time at the 30 minute mark "Last Chance"

We also designed the sale around peak traffic time on Sundays (specifically a weekend so fewer people will be at work).

We offered no phone support at this time (our phone is active M-F).

We were hoping for $50k, and we blew past that! Ended up at $108,000 for the day. That's about $6.25 per email subscriber (for the e-mail marketing geeks out there).

We used Klaviyo for our email campaigns. We heavily segment our customers based on a variety of factors - so our list has already been pruned and engaged for a long time.

If you use this technique/sale, post your results!

Disclaimer: this was not my own unique idea. I got the idea from a private forum, but I wanted to share our results with you.

We are now planning to do something like this at least two times a year but no more than three times. Again, you don't want to train customers to wait for sales and discount your brand. A further note, we've been running our business for about three years, so don't expect this to work at your one-month old e-com start up.
 
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Simon Angel

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Apr 24, 2016
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I wanted to share something very cool, and very actionable for all the e-com guys here. This doesn't work if you don't have a business or an email/customer list, but it works like CRAZY if:
You don't abuse your e-mail list
You email often (value drive, you just don't hammer campaigns/sales emails out)
You don't run promotions often .

First, results.

We did about $84k-89k in ONE HOUR (just shy of $100k, hehe), BUT our total for the day ended up at $108,000. Check the Shopify screenshot. Feels good to get an over $100k deposit in your bank account for one day of sales!

We ran a 20% off our entire website for ONE HOUR only. We don't run promotions often, as we believe it dilutes your brand over time. We sell high dollar widgets (over $500) with lower-dollar accessory widgets that compliment the high dollar ones. So here was our strategy:

We announced our intention of the sale 5 days in advance. We included calendar links in the email. We made sure to reinforce that: 1) we very, very rarely do this and 2) the sale will be honored for one hour only, so be prepared.

We excluded anyone who bought a high dollar widget in the last 6 months. If they bought a high dollar widget, we sent them a separate email campaign on 20% off all accessory, lower-priced widgets.

We emailed them 3 days before the sale with a reminder and in our weekly blog post (content) promotion spot.

We sent this to 17,269 email subscribers (some customers, some not)

We reminded them a day before the sale via email.

We reminded them again, the morning of.

We then emailed them for the sale at kick off.

We emailed them one more time at the 30 minute mark "Last Chance"

We also designed the sale around peak traffic time on Sundays (specifically a weekend so fewer people will be at work).

We offered no phone support at this time (our phone is active M-F).

We were hoping for $50k, and we blew past that! Ended up at $108,000 for the day. That's about $6.25 per email subscriber (for the e-mail marketing geeks out there).

We used Klaviyo for our email campaigns. We heavily segment our customers based on a variety of factors - so our list has already been pruned and engaged for a long time.

If you use this technique/sale, post your results!

Disclaimer: this was not my own unique idea. I got the idea from a private forum, but I wanted to share our results with you.

We are now planning to do something like this at least two times a year but no more than three times. Again, you don't want to train customers to wait for sales and discount your brand. A further note, we've been running our business for about three years, so don't expect this to work at your one-month old e-com start up.

Did something very similar with a client that sells luxury sofas.

1k email list, $20k in sales in a single day (not including other sales channels).
 
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WillHurtDontCare

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Good stuff. Congrats on the big day man.
 
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Ronak

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This also works very well with carefully chosen and executed partner deals. I did it with a client awhile back. Wasn't in one hour, but did 6 figs in 10 days.


Edit: old quote showed up, totally out of context!
 

thechosen1

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Love it.

17,000+ email subscribers sounds a lot like process :)

Lots of time put in on the front end to achieve the "event" of 100k in one hour. Pretty amazing leverage, that is!
 

MJ DeMarco

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I remember I did something similar with a value add in my business. It was a "digital certification" which gave advertisers a reward badge, and elevated their presence on the website. Earned thousands in a matter of hours upon release.

In fact, it was one of the eye-opening, jaw dropping moments behind Fastlane mathematics.

Of course as others have mentioned, there is a big process before the event... you need a growing company with an existing list to deploy.

Marked Notable. Thanks for sharing @JasonR
 

MTF

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That's super cool. I wonder if this would work for a launch of a digital product. I might actually test it myself.
 
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BDR

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I wanted to share something very cool, and very actionable for all the e-com guys here. This doesn't work if you don't have a business or an email/customer list, but it works like CRAZY if:
You don't abuse your e-mail list
You email often (value drive, you just don't hammer campaigns/sales emails out)
You don't run promotions often .

First, results.

We did about $84k-89k in ONE HOUR (just shy of $100k, hehe), BUT our total for the day ended up at $108,000. Check the Shopify screenshot. Feels good to get an over $100k deposit in your bank account for one day of sales!

We ran a 20% off our entire website for ONE HOUR only. We don't run promotions often, as we believe it dilutes your brand over time. We sell high dollar widgets (over $500) with lower-dollar accessory widgets that compliment the high dollar ones. So here was our strategy:

We announced our intention of the sale 5 days in advance. We included calendar links in the email. We made sure to reinforce that: 1) we very, very rarely do this and 2) the sale will be honored for one hour only, so be prepared.

We excluded anyone who bought a high dollar widget in the last 6 months. If they bought a high dollar widget, we sent them a separate email campaign on 20% off all accessory, lower-priced widgets.

We emailed them 3 days before the sale with a reminder and in our weekly blog post (content) promotion spot.

We sent this to 17,269 email subscribers (some customers, some not)

We reminded them a day before the sale via email.

We reminded them again, the morning of.

We then emailed them for the sale at kick off.

We emailed them one more time at the 30 minute mark "Last Chance"

We also designed the sale around peak traffic time on Sundays (specifically a weekend so fewer people will be at work).

We offered no phone support at this time (our phone is active M-F).

We were hoping for $50k, and we blew past that! Ended up at $108,000 for the day. That's about $6.25 per email subscriber (for the e-mail marketing geeks out there).

We used Klaviyo for our email campaigns. We heavily segment our customers based on a variety of factors - so our list has already been pruned and engaged for a long time.

If you use this technique/sale, post your results!

Disclaimer: this was not my own unique idea. I got the idea from a private forum, but I wanted to share our results with you.

We are now planning to do something like this at least two times a year but no more than three times. Again, you don't want to train customers to wait for sales and discount your brand. A further note, we've been running our business for about three years, so don't expect this to work at your one-month old e-com start up.
Now that's what I call engagement! I love this. Very inspirational. Thanks a ton for showing the process
 

JasonR

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I remember I did something similar with a value add in my business. It was a "digital certification" which gave advertisers a reward badge, and elevated their presence on the website. Earned thousands in a matter of hours upon release.

Love that idea - it's pretty amazing some of the levers you can pull that don't cost you much but are very valuable to customers.

I'm working on an extended warranty product/upsell for our big ticket items. Amazon is already offering it on our products (argh), so why not do it ourselves?
 

MattL

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There's another great tip in Jason's post that cannot be emphasized enough.

Don't just send one email.
Why?
Because the average office worker sends and receives 121 business emails each day (source)
Meaning:
It's incredibly easy for your email to be lost in the noise.

And!
The whole idea of teasing upcoming offers is genius.
There's even a book (of course there is) about this:
9781847941428.jpg


Anyhow, great post Jason and congrats on the sales/success!
 
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Ing

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I wanted to share something very cool, and very actionable for all the e-com guys here. This doesn't work if you don't have a business or an email/customer list, but it works like CRAZY if:
You don't abuse your e-mail list
You email often (value drive, you just don't hammer campaigns/sales emails out)
You don't run promotions often .

First, results.

We did about $94k in ONE HOUR (just shy of $100k, hehe), BUT our total for the day ended up at $108,000. Check the Shopify screenshot. Feels good to get an over $100k deposit in your bank account for one day of sales!

We ran a 20% off our entire website for ONE HOUR only. We don't run promotions often, as we believe it dilutes your brand over time. We sell high dollar widgets (over $500) with lower-dollar accessory widgets that compliment the high dollar ones. So here was our strategy:

We announced our intention of the sale 5 days in advance. We included calendar links in the email. We made sure to reinforce that: 1) we very, very rarely do this and 2) the sale will be honored for one hour only, so be prepared.

We excluded anyone who bought a high dollar widget in the last 6 months. If they bought a high dollar widget, we sent them a separate email campaign on 20% off all accessory, lower-priced widgets.

We emailed them 3 days before the sale with a reminder and in our weekly blog post (content) promotion spot.

We sent this to 17,269 email subscribers (some customers, some not)

We reminded them a day before the sale via email.

We reminded them again, the morning of.

We then emailed them for the sale at kick off.

We emailed them one more time at the 30 minute mark "Last Chance"

We also designed the sale around peak traffic time on Sundays (specifically a weekend so fewer people will be at work).

We offered no phone support at this time (our phone is active M-F).

We were hoping for $50k, and we blew past that! Ended up at $108,000 for the day. That's about $6.25 per email subscriber (for the e-mail marketing geeks out there).

We used Klaviyo for our email campaigns. We heavily segment our customers based on a variety of factors - so our list has already been pruned and engaged for a long time.

If you use this technique/sale, post your results!

Disclaimer: this was not my own unique idea. I got the idea from a private forum, but I wanted to share our results with you.

We are now planning to do something like this at least two times a year but no more than three times. Again, you don't want to train customers to wait for sales and discount your brand. A further note, we've been running our business for about three years, so don't expect this to work at your one-month old e-com start up.
100 k in one hour.
6.5.200.100k= 600m a year...
just kidding, but calculate down the hours you need, 3 times a year...much respect!
 

CedricN

New Contributor
Jul 2, 2021
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I wanted to share something very cool, and very actionable for all the e-com guys here. This doesn't work if you don't have a business or an email/customer list, but it works like CRAZY if:
You don't abuse your e-mail list
You email often (value driven, you just don't hammer campaigns/sales emails out)
You don't run promotions often .

First, results.

We did about $94k in ONE HOUR (just shy of $100k, hehe), BUT our total for the day ended up at $108,000. Check the Shopify screenshot. Feels good to get an over $100k deposit in your bank account for one day of sales!

We ran a 20% off our entire website for ONE HOUR only. We don't run promotions often, as we believe it dilutes your brand over time. We sell high dollar widgets (over $500) with lower-dollar accessory widgets that compliment the high dollar ones. So here was our strategy:

We announced our intention of the sale 5 days in advance. We included calendar links in the email. We made sure to reinforce that: 1) we very, very rarely do this and 2) the sale will be honored for one hour only, so be prepared.

We excluded anyone who bought a high dollar widget in the last 6 months. If they bought a high dollar widget, we sent them a separate email campaign on 20% off all accessory, lower-priced widgets.

We emailed them 3 days before the sale with a reminder and in our weekly blog post (content) promotion spot.

We sent this to 17,269 email subscribers (some customers, some not)

We reminded them a day before the sale via email.

We reminded them again, the morning of.

We then emailed them for the sale at kick off.

We emailed them one more time at the 30 minute mark "Last Chance"

We also designed the sale around peak traffic time on Sundays (specifically a weekend so fewer people will be at work).

We offered no phone support at this time (our phone is active M-F).

We were hoping for $50k, and we blew past that! Ended up at $108,000 for the day. That's about $6.25 per email subscriber (for the e-mail marketing geeks out there).

We used Klaviyo for our email campaigns. We heavily segment our customers based on a variety of factors - so our list has already been pruned and engaged for a long time.

If you use this technique/sale, post your results!

Disclaimer: this was not my own unique idea. I got the idea from a private forum, but I wanted to share our results with you.

We are now planning to do something like this at least two times a year but no more than three times. Again, you don't want to train customers to wait for sales and discount your brand. A further note, we've been running our business for about three years, so don't expect this to work at your one-month old e-com start up.
Wow what a cool story you shared! You did a great job. I started e-com about a year ago but haven't got any big results yet. I still got some hard work to do but what you posted motivates me.
 
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JasonR

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And how do we do this value drive? can you elaborate more on this?
Yes. We write a LOT of content, primarily for SEO but also to send to our e-mail list. We make sure to e-mail content (Good, targeted content) that people want to read on a regular basis. We lead with value first, and sales pitches second.
 

Jonny Marciano

New Contributor
Jul 24, 2020
7
4
Montreal, Canada
I wanted to share something very cool, and very actionable for all the e-com guys here. This doesn't work if you don't have a business or an email/customer list, but it works like CRAZY if:
You don't abuse your e-mail list
You email often (value driven, you just don't hammer campaigns/sales emails out)
You don't run promotions often .

First, results.

We did about $94k in ONE HOUR (just shy of $100k, hehe), BUT our total for the day ended up at $108,000. Check the Shopify screenshot. Feels good to get an over $100k deposit in your bank account for one day of sales!

We ran a 20% off our entire website for ONE HOUR only. We don't run promotions often, as we believe it dilutes your brand over time. We sell high dollar widgets (over $500) with lower-dollar accessory widgets that compliment the high dollar ones. So here was our strategy:

We announced our intention of the sale 5 days in advance. We included calendar links in the email. We made sure to reinforce that: 1) we very, very rarely do this and 2) the sale will be honored for one hour only, so be prepared.

We excluded anyone who bought a high dollar widget in the last 6 months. If they bought a high dollar widget, we sent them a separate email campaign on 20% off all accessory, lower-priced widgets.

We emailed them 3 days before the sale with a reminder and in our weekly blog post (content) promotion spot.

We sent this to 17,269 email subscribers (some customers, some not)

We reminded them a day before the sale via email.

We reminded them again, the morning of.

We then emailed them for the sale at kick off.

We emailed them one more time at the 30 minute mark "Last Chance"

We also designed the sale around peak traffic time on Sundays (specifically a weekend so fewer people will be at work).

We offered no phone support at this time (our phone is active M-F).

We were hoping for $50k, and we blew past that! Ended up at $108,000 for the day. That's about $6.25 per email subscriber (for the e-mail marketing geeks out there).

We used Klaviyo for our email campaigns. We heavily segment our customers based on a variety of factors - so our list has already been pruned and engaged for a long time.

If you use this technique/sale, post your results!

Disclaimer: this was not my own unique idea. I got the idea from a private forum, but I wanted to share our results with you.

We are now planning to do something like this at least two times a year but no more than three times. Again, you don't want to train customers to wait for sales and discount your brand. A further note, we've been running our business for about three years, so don't expect this to work at your one-month old e-com start up.
Fantastic stuff!! Thanks for sharing.
 

GManz

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Dec 5, 2017
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I wanted to share something very cool, and very actionable for all the e-com guys here. This doesn't work if you don't have a business or an email/customer list, but it works like CRAZY if:
You don't abuse your e-mail list
You email often (value driven, you just don't hammer campaigns/sales emails out)
You don't run promotions often .

First, results.

We did about $94k in ONE HOUR (just shy of $100k, hehe), BUT our total for the day ended up at $108,000. Check the Shopify screenshot. Feels good to get an over $100k deposit in your bank account for one day of sales!

We ran a 20% off our entire website for ONE HOUR only. We don't run promotions often, as we believe it dilutes your brand over time. We sell high dollar widgets (over $500) with lower-dollar accessory widgets that compliment the high dollar ones. So here was our strategy:

We announced our intention of the sale 5 days in advance. We included calendar links in the email. We made sure to reinforce that: 1) we very, very rarely do this and 2) the sale will be honored for one hour only, so be prepared.

We excluded anyone who bought a high dollar widget in the last 6 months. If they bought a high dollar widget, we sent them a separate email campaign on 20% off all accessory, lower-priced widgets.

We emailed them 3 days before the sale with a reminder and in our weekly blog post (content) promotion spot.

We sent this to 17,269 email subscribers (some customers, some not)

We reminded them a day before the sale via email.

We reminded them again, the morning of.

We then emailed them for the sale at kick off.

We emailed them one more time at the 30 minute mark "Last Chance"

We also designed the sale around peak traffic time on Sundays (specifically a weekend so fewer people will be at work).

We offered no phone support at this time (our phone is active M-F).

We were hoping for $50k, and we blew past that! Ended up at $108,000 for the day. That's about $6.25 per email subscriber (for the e-mail marketing geeks out there).

We used Klaviyo for our email campaigns. We heavily segment our customers based on a variety of factors - so our list has already been pruned and engaged for a long time.

If you use this technique/sale, post your results!

Disclaimer: this was not my own unique idea. I got the idea from a private forum, but I wanted to share our results with you.

We are now planning to do something like this at least two times a year but no more than three times. Again, you don't want to train customers to wait for sales and discount your brand. A further note, we've been running our business for about three years, so don't expect this to work at your one-month old e-com start up.
Hi, I’m new to this and don’t have an E-commerce store set up. Wondering where to start or the first steps to take? Thanks-
 

claudek

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Jun 5, 2019
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Yes. We write a LOT of content, primarily for SEO but also to send to our e-mail list. We make sure to e-mail content (Good, targeted content) that people want to read on a regular basis. We lead with value first, and sales pitches second.

Wow dude!

Everyone talks a lot about the importance of content but only now that I hear it from you I understand it.

I'd have two questions for you @JasonR, please:

What do you mean with "regular basis"? Like once a week?

What's your strategy to have people reading your content on a regular basis? (If you have a specific approach to provide people with quality content).


Thank you
 
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Last edited:

Shamrox

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Congrats on the success. Some great reminders here. As someone who keeps banging on about the importance of email marketing and list building, this really resonates. Also a few handy tips I can employ.

Thank you!
 
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JasonR

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What do you mean with "regular basis"? Like once a week?

What's your strategy to have people reading your content on a regular basis? (If you have a specific approach to provide people with quality content).

First, we continually write USEFUL content. Think of things like "How to" guides, location guides, and 10 Best Widget guides. Articles that are actually useful and want to be read. We do this to rank organically (SEO) and we also email these articles.

Here's an example of our weekly campaign strategy:

Key:
(OEW = Ordered Expensive Widget)


(DNOEW = Did Not Order Expensive widget)
Tuesdays: x2 campaigns sent at same time
Content: Blog campaign
x1 email sent to OWE segment
x1 email sent to DNOWE segment

Purpose: Provide value, plug different products at the bottom of the email based on purchase history.
>> i.e. DNOWE gets an Expensive Widget at bottom of email, OEW gets an accessory at bottom of email

Thursdays: x2 campaigns sent at same time
Content: Promotional campaign
x1 email sent to OEW segment
x1 email sent to DNOEW segment
Purpose: Send DNOEW an Expensive Widget, send OEW an accessory/collection

Note: Sometimes these emails are not segmented by audience i.e. new product launch, items that appeal to both audiences, etc

Sundays: x2 campaigns sent at same time
Content: Promotional campaign
x1 email sent to OEW segment
x1 email sent to DNOEW segment
Purpose: Send OEW an Expensive Widget, send DNOWE an accessory/collection
Note: Sometimes these emails are not segmented by audience i.e. new product launch, items that appeal to both audiences

This is our campaign strategy. We have a lot of other "flows" (abandoned cart, abandoned collection, started order, etc.) that also drive quite a bit of revenue

I've also attached a screenshot of our "Flows" for the past year - which also drive a lot of revenue. You can see even in simple emails (order confirmation) we aim to drive revenue from each e-mail (without being too pushy).
 

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Gina H.

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Fantastic – you deserve to celebrate and brag a little bit. :hilarious::praise:

Appreciate your willingness to be transparent with the lot of us.
 

bracknelson

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Oct 28, 2020
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I wanted to share something very cool, and very actionable for all the e-com guys here. This doesn't work if you don't have a business or an email/customer list, but it works like CRAZY if:
You don't abuse your e-mail list
You email often (value driven, you just don't hammer campaigns/sales emails out)
You don't run promotions often .

First, results.

We did about $94k in ONE HOUR (just shy of $100k, hehe), BUT our total for the day ended up at $108,000. Check the Shopify screenshot. Feels good to get an over $100k deposit in your bank account for one day of sales!

We ran a 20% off our entire website for ONE HOUR only. We don't run promotions often, as we believe it dilutes your brand over time. We sell high dollar widgets (over $500) with lower-dollar accessory widgets that compliment the high dollar ones. So here was our strategy:

We announced our intention of the sale 5 days in advance. We included calendar links in the email. We made sure to reinforce that: 1) we very, very rarely do this and 2) the sale will be honored for one hour only, so be prepared.

We excluded anyone who bought a high dollar widget in the last 6 months. If they bought a high dollar widget, we sent them a separate email campaign on 20% off all accessory, lower-priced widgets.

We emailed them 3 days before the sale with a reminder and in our weekly blog post (content) promotion spot.

We sent this to 17,269 email subscribers (some customers, some not)

We reminded them a day before the sale via email.

We reminded them again, the morning of.

We then emailed them for the sale at kick off.

We emailed them one more time at the 30 minute mark "Last Chance"

We also designed the sale around peak traffic time on Sundays (specifically a weekend so fewer people will be at work).

We offered no phone support at this time (our phone is active M-F).

We were hoping for $50k, and we blew past that! Ended up at $108,000 for the day. That's about $6.25 per email subscriber (for the e-mail marketing geeks out there).

We used Klaviyo for our email campaigns. We heavily segment our customers based on a variety of factors - so our list has already been pruned and engaged for a long time.

If you use this technique/sale, post your results!

Disclaimer: this was not my own unique idea. I got the idea from a private forum, but I wanted to share our results with you.

We are now planning to do something like this at least two times a year but no more than three times. Again, you don't want to train customers to wait for sales and discount your brand. A further note, we've been running our business for about three years, so don't expect this to work at your one-month old e-com start up.
Good content dude! I like the flow and ease to grasp. Thanks for sharing.
 
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Michelangelo1997

New Contributor
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Aug 26, 2021
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I wanted to share something very cool, and very actionable for all the e-com guys here. This doesn't work if you don't have a business or an email/customer list, but it works like CRAZY if:
You don't abuse your e-mail list
You email often (value driven, you just don't hammer campaigns/sales emails out)
You don't run promotions often .

First, results.

We did about $94k in ONE HOUR (just shy of $100k, hehe), BUT our total for the day ended up at $108,000. Check the Shopify screenshot. Feels good to get an over $100k deposit in your bank account for one day of sales!

We ran a 20% off our entire website for ONE HOUR only. We don't run promotions often, as we believe it dilutes your brand over time. We sell high dollar widgets (over $500) with lower-dollar accessory widgets that compliment the high dollar ones. So here was our strategy:

We announced our intention of the sale 5 days in advance. We included calendar links in the email. We made sure to reinforce that: 1) we very, very rarely do this and 2) the sale will be honored for one hour only, so be prepared.

We excluded anyone who bought a high dollar widget in the last 6 months. If they bought a high dollar widget, we sent them a separate email campaign on 20% off all accessory, lower-priced widgets.

We emailed them 3 days before the sale with a reminder and in our weekly blog post (content) promotion spot.

We sent this to 17,269 email subscribers (some customers, some not)

We reminded them a day before the sale via email.

We reminded them again, the morning of.

We then emailed them for the sale at kick off.

We emailed them one more time at the 30 minute mark "Last Chance"

We also designed the sale around peak traffic time on Sundays (specifically a weekend so fewer people will be at work).

We offered no phone support at this time (our phone is active M-F).

We were hoping for $50k, and we blew past that! Ended up at $108,000 for the day. That's about $6.25 per email subscriber (for the e-mail marketing geeks out there).

We used Klaviyo for our email campaigns. We heavily segment our customers based on a variety of factors - so our list has already been pruned and engaged for a long time.

If you use this technique/sale, post your results!

Disclaimer: this was not my own unique idea. I got the idea from a private forum, but I wanted to share our results with you.

We are now planning to do something like this at least two times a year but no more than three times. Again, you don't want to train customers to wait for sales and discount your brand. A further note, we've been running our business for about three years, so don't expect this to work at your one-month old e-com start up.
This is proof that the process pays off with the event...congratulations ! You have worked 3 years but now you have 17k potential customers, that's quite a force
 

Edgar King

Bronze Contributor
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Speedway Pass
May 29, 2021
205
245
And how do we do this value drive? can you elaborate more on this?
If I may add, kopywriting Kourse (Who wrote emails for AppSumo) once highlighted you should write 70% value, 30% sell at the very least for an effective email campaign.

I've found the AIDA template to be of great use to achieve that.

And Recommend this article in demonstrating a value first approach to writing emails- Watch me do a freelance copywriting job start to finish
 

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