Dr. SEO Audits & Triaging Your Websites
Hey Team,
I wanted to start this thread as a means to help you if:
1) You're struggling with getting your website ranked/found by Google/Bing/Yahoo/YouTube Videos getting 0 views
2) Point you in the right direction if you don't have a website built out yet.
3) A current SEO company has been causing you to hemorrhage cash into a nebulous fire of SEO verbiage (I don't want your business, Just want to shed light on what's happening on the back-end of your efforts).
After dealing with 1,000's of websites in dozens of verticals (just got done auditing a Hair Wig E-Commerce Website) I'd like to say that I've seen it all but, I live to put my skills to the test. SO, come one - come all.
*If you're uncomfortable dropping your business website(s) links on this thread, feel free to shoot me a message*
I generated 152 free audits this summer alone for members in rather large Facebook groups because I believe in saving anyone and everyone from my mistakes.
There are 0 niches/industries that are off limits. Like I said, I've worked with/seen it all.
If you don't want to drop your website/send the link over, here's what I suggest you start with:
1. Keyword Research
Free Tools I use: Keyword Finder aka KWFinder: Keyword Research and Analysis Tool
-It doesn't matter if you're ranking for "Best Real Estate Agent in X City" if NO ONE is searching for it. The keywords you want to rank for have either 1) Volume Behind Them or 2) Buyer Intent
-Can't find a keyword or don't want to use the tool? Shoot me a line and I'll see what I can find
2. Site Structure
After watching the recent algo updates on Big G, I really think a website needs to have at the bare minimum in its menu & footer:
1. Home
2. About
3. Contact
4. FAQ
5. Blog
6. Service Pages (if relevant)
7. Disclaimer
8. Privacy Policy
9. Do NOT embed you Google Map aka Google My Business Listing into the global footer
10. For godsakes, please make sure your Copyright is the current year (I bet some of you still have Copyright 2017)
3. Social Profiles linking out to their respective platforms:
1. Facebook
2. Youtube
3. Instagram
4. Twitter
5. Tumblr/Any other properties that you might be able to pump content on
4. YouTube SEO
-The YouTube algorithm shares a commonality with Big G and I like to think I cracked the code on ranking videos but the importance of YouTube, if relevant to you, is releasing videos in an episode fashion meaning, routinely. There is no magic number on how often or how long (the amount of time someone spends watching your video is actually a ranking factor!), just that consistency is key. Point your videos BACK at your website! Integrate the videos in your blog posts!....which brings me to a final point:
5. Blog SEO
Here's how I structure every client website, all of my own assets, and suggest you do the same:
A) Top of the post = H1 Tag (Title + Keyword)
B) Few lines about the post with the keyword within the 5-8 first words of the FIRST sentence
C) H2 Tag (Modifier + Keyword)
D) Paragraph about said topic
E) H3 Tag (Modifier + Keyword)
F) Paragraph about said topic
G) H4 Tag (Modifier + Keyword or Keyword + Modifier)
H) Paragraph about said topic
I) H4 or H5 Tags (Repeat steps G-H until you're done writing)
J) Hyperlink a keyword that you're trying to rank for to your NEXT post / Hyperlink a keyword that you're trying to rank for on the Previous Post (This is called Silo'ing)
K) Make sure you have images. Rule of thumb = no solid page of text, there needs to be an image to break up the space. Make sure your images have alt text in them.
L) If you're going to embed videos, make sure that they're topically and keyword relevant
M) Authority outbound link (yes, share the love and send a link out to an authority page...if you're writing about business and mention Harvard, send Harvard a link or better yet, Send MJ a link!)
6) Bonus = Schema
This is a topic on it's own but suffice it to say, schema has more weight to it and making a solid comeback.
Note: I didn't say anything about ranking your Google My Business pages...even though I can and do optimize them for people...SEO's ruined the effectiveness of them and I wouldn't hang my hat on it if you need it to rank for lead gen purposes.
That's all I got for now in a brain-dump thread Post so I'll leave you with my favorite quote of all time...."He Who Makes a Beast Out of Himself, Gets Rid of the Pain of Being a Man"
To Your Success,
-Dr. Matt
Hey Team,
I wanted to start this thread as a means to help you if:
1) You're struggling with getting your website ranked/found by Google/Bing/Yahoo/YouTube Videos getting 0 views
2) Point you in the right direction if you don't have a website built out yet.
3) A current SEO company has been causing you to hemorrhage cash into a nebulous fire of SEO verbiage (I don't want your business, Just want to shed light on what's happening on the back-end of your efforts).
After dealing with 1,000's of websites in dozens of verticals (just got done auditing a Hair Wig E-Commerce Website) I'd like to say that I've seen it all but, I live to put my skills to the test. SO, come one - come all.
*If you're uncomfortable dropping your business website(s) links on this thread, feel free to shoot me a message*
I generated 152 free audits this summer alone for members in rather large Facebook groups because I believe in saving anyone and everyone from my mistakes.
There are 0 niches/industries that are off limits. Like I said, I've worked with/seen it all.
If you don't want to drop your website/send the link over, here's what I suggest you start with:
1. Keyword Research
Free Tools I use: Keyword Finder aka KWFinder: Keyword Research and Analysis Tool
-It doesn't matter if you're ranking for "Best Real Estate Agent in X City" if NO ONE is searching for it. The keywords you want to rank for have either 1) Volume Behind Them or 2) Buyer Intent
-Can't find a keyword or don't want to use the tool? Shoot me a line and I'll see what I can find
2. Site Structure
After watching the recent algo updates on Big G, I really think a website needs to have at the bare minimum in its menu & footer:
1. Home
2. About
3. Contact
4. FAQ
5. Blog
6. Service Pages (if relevant)
7. Disclaimer
8. Privacy Policy
9. Do NOT embed you Google Map aka Google My Business Listing into the global footer
10. For godsakes, please make sure your Copyright is the current year (I bet some of you still have Copyright 2017)
3. Social Profiles linking out to their respective platforms:
1. Facebook
2. Youtube
3. Instagram
4. Twitter
5. Tumblr/Any other properties that you might be able to pump content on
4. YouTube SEO
-The YouTube algorithm shares a commonality with Big G and I like to think I cracked the code on ranking videos but the importance of YouTube, if relevant to you, is releasing videos in an episode fashion meaning, routinely. There is no magic number on how often or how long (the amount of time someone spends watching your video is actually a ranking factor!), just that consistency is key. Point your videos BACK at your website! Integrate the videos in your blog posts!....which brings me to a final point:
5. Blog SEO
Here's how I structure every client website, all of my own assets, and suggest you do the same:
A) Top of the post = H1 Tag (Title + Keyword)
B) Few lines about the post with the keyword within the 5-8 first words of the FIRST sentence
C) H2 Tag (Modifier + Keyword)
D) Paragraph about said topic
E) H3 Tag (Modifier + Keyword)
F) Paragraph about said topic
G) H4 Tag (Modifier + Keyword or Keyword + Modifier)
H) Paragraph about said topic
I) H4 or H5 Tags (Repeat steps G-H until you're done writing)
J) Hyperlink a keyword that you're trying to rank for to your NEXT post / Hyperlink a keyword that you're trying to rank for on the Previous Post (This is called Silo'ing)
K) Make sure you have images. Rule of thumb = no solid page of text, there needs to be an image to break up the space. Make sure your images have alt text in them.
L) If you're going to embed videos, make sure that they're topically and keyword relevant
M) Authority outbound link (yes, share the love and send a link out to an authority page...if you're writing about business and mention Harvard, send Harvard a link or better yet, Send MJ a link!)
6) Bonus = Schema
This is a topic on it's own but suffice it to say, schema has more weight to it and making a solid comeback.
Note: I didn't say anything about ranking your Google My Business pages...even though I can and do optimize them for people...SEO's ruined the effectiveness of them and I wouldn't hang my hat on it if you need it to rank for lead gen purposes.
That's all I got for now in a brain-dump thread Post so I'll leave you with my favorite quote of all time...."He Who Makes a Beast Out of Himself, Gets Rid of the Pain of Being a Man"
To Your Success,
-Dr. Matt
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