Does the company name matter?

[Wiezel]

Take something personal, like maybe a nickname you've been called when you were younger.
Or take something niche related and give it a twist.

 

[zaez]

Hi all,

recently I started to seriously work on launching an ecommerce business and also just started to actively participate in The Fastlane Forum (see my intro). The last few days I am stuck with lots of formalities to register the business. Currently, I am on the outlook for a nice company name. What do you think about it - does it matter how you name your company? After all, my shop's domain can be anything and does not have to match the company name and I could even launch several shops on several domains later on (for products not related to each other). I have also seen some powersellers on eBay which are actually companies with very different names...

My main concern is that looking for a nice company name which is not already taken took me already 4-5 hours and I wonder whether its worth the effort or whether I should just go with my current best option (which, in my opinion, is not too bad anyway).

So, do you have any thoughts on this? Thanks!

 

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