Andy Black
Help people. Get paid. Help more people.
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I don’t run Facebook Ads myself, but follow Laurel Portié’s podcast. She says ads for her agency clients run better when their Facebook page has good organic content and engagement as well. To me that means Facebook prefers advertisers that have more engagement on their Facebook posts/page.I'm curious about this, so my dropshipping store is doing crap in terms of profitability, my margins were to low to cover my costs. Even with a really high average order value it wasn't enough to save the campaign. So I raised the price and have had a few people buying a different price points. I now have a 2.5x markup. Does anyone here think if my facebook page has zero likes and same with the advertisements that it makes much of a difference?
I feel like the product and the marketing should be doing the heavy lifting and you shouldn't have to rely on buying social proof. Also will doing this damage my pixel if I run a campaign, turn off the pixel and get cheap social proof and turn it back on when i do conversion campaigns?
Put yourself in Facebook’s shoes and think about their goals and what they will do to achieve them. Align your goals with theirs and you’ll likely get their wind in your sail rather than push you backwards.
As for consumers seeing ads with lots of social proof... I’d guess it helps. I often buy the product on Amazon that has the largest number of positive reviews.