theag
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Yes. They might cannibalize a bit if you are already on organic #1, but you have to consider that many people are probably not like you, can't tell the ads from the organic results and just click on the first result, in many cases without even reading the headline. They just assume that the first result is the correct one.
Also, in the past years the amount of space that ads take up on the top has increased more and more, and pushed organic down, especially on mobile, which is a trend that will likely continue. So it won't hurt to diversify your traffic.
Also, in the past years the amount of space that ads take up on the top has increased more and more, and pushed organic down, especially on mobile, which is a trend that will likely continue. So it won't hurt to diversify your traffic.