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WillHurtDontCare

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This is a cool market research service that might help you find prospects and leads, especially if you do B2B marketing or sales.

So I'm a data miner who focuses on getting data and making it usable. I do a lot of webscraping and data mining. And I’ve recently been coordinating with a fellow forum member, @becks22, to create something new.

As you probably know, the US recently offered two rounds of stimulus funding for businesses. These Paycheck Protection Program (PPP) Loans were forgivable (i.e. basically grants) as long as you spent the funds on Payroll and other qualified expenses. So basically, a lot of companies got a bunch of free money.

I mined the nationwide PPP data and created a searchable tool. Now you can find these businesses and download them for only 1 cent per lead.

>>> Find your leads here >>>

These are fresh leads. They’re companies who were doing business as of 2020, and many as of 2021.

You can filter these leads by industry, city, zip code, how much PPP funding they got, when they applied for the funds, and more.

Whoever is your ideal client is probably in there if you sell to B2B.

Granted, for some industries (e.g. restaurants or cruise ships), receiving the PPP funding probably didn’t make a dent.

But for other industries, if they were already going to make payroll anyway, they might have some extra money burning a hole in their pocket that could make them more receptive to your offer.

Here on the forum, we all know that some businesses crushed it in 2020.

Imagine being able to reach out to your potential clients in these niches, knowing how much money they just got from Uncle Sam. You’d not only have leads, you’d have extra negotiation leverage.


Let’s see a few examples of how this data might help you.

For the following examples, we’re going to narrow down the data set to San Diego, CA (picked at random), just so that it’s easier to wrap our minds around a few concrete possibilities.

Example 1: You’re a web developer, copywriter, graphic designer or freelancer, and you want to see which industries might be the most likely to be able to pay you right now.

  • You discover that in San Diego, Offices of Lawyers raked in the biggest chunk of PPP money out of any category.
  • Bingo! Lawyers in San Diego might be sitting on a little extra cash right now. Maybe some of them need a new website (or whatever you offer).
  • You also take note that offices of physicians, real estate agents, and management consultants were in the top 10. Maybe you could add them to your target list as well.
  • You download the entire list of lawyers, real estate agents, physicians, and management consultants in San Diego.
  • You get a list of 2,487 individual businesses and you download it for only $24.87.
  • These leads recently received a whopping total of $77 million dollars. That means on average, every business on your list got about $31,000 from Uncle Sam.
  • Armed with that information, you focus your outreach efforts on clients who are likely to have the budget to pay you.
  • If only one lead out of 100 says yes to you for a $5,000 project, that would add up to around $120,000 in your pocket. And you’ve only touched one city!
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Example 2: You’re a local service business (e.g. window washing, carpet cleaning, document shredding, or office cleaning, and you’re looking for new clients in San Diego.

  • You discover that out of the 100+ zip codes in San Diego, over half of the businesses who received stimulus funds were located in just 10 of those zip codes. The other half of the businesses (and only 42% of the money) were spread out between 97 other zip codes. (80-20 rule, right?)
  • You decide to focus your efforts on the zip codes where the biggest stimulus funds landed.
  • You get a list of 11,415 businesses who received stimulus money in these 10 zip codes, and you download it for $114.15.
  • These businesses received a combined total of $414 million in stimulus money, working out to an average of $36,000 per company.
  • You get to see their industry, how much money they make, and how many employees they have, so you can work out approximately what their profit margins might be and how likely they might be to hire you.
  • If you get hired by just one company out of 100, and if you need to add a new team member for every 5 new clients you bring on, get ready to grow fast, because you’d need to hire 20-21 new people to take on all your new clients. Which would be a great problem to have.

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Example 3: Your clients are (random example) drywall and insulation contractors. And one client has been reluctant to close a $20,000 deal with you, claiming they “didn’t have it in the budget.”

  • You use the tool to filter by your client’s NAICS code (238310) and there are only 12 companies in all of San Diego. You already know all of them.
  • You expand your search outside San Diego to include all of California, and you find 437 records total.
  • It’s only $4.37 to download them all, so you figure, “Eh, why not, it’s less than 5 bucks,” and you get the whole list.
  • Now you can see the numbers for your difficult client – how much they made last year, how many employees they had, and how much stimulus money they got.
  • You know that the construction industry has been booming, so you know they’ve been getting paid enough to cover their expenses without the stimulus money.
  • Armed with this new intel, you know you can stand your ground.
  • And even if this client don’t ever come around, you’ve got over 400 other clients you can pitch this to, with intel on their numbers, too.

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Hopefully these examples give you a good idea of what’s possible with this data.

There’s so much opportunity here.

>>> Find leads for your business >>>

A couple of last details before I wrap up this post:

  • If you are used to buying leads from a list broker, you already know this, but the standard rate is around 8-15 cents per lead. So getting leads for 1 cent per lead, with data about the client’s finances that you’d usually never get, is a deal that you probably won’t find elsewhere.
  • These leads are fresh right now, but they will gradually grow stale more time that goes by. Companies go out of business. Or they move. The best time to get these leads working for you is right now.

Let me know if you have any questions about this! The website that will host this tool should be up and running next week - we just wanted to get the marketplace ad out ahead of time.
 
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Last edited:

MJ DeMarco

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Ad Approved.

You don't have the link yet?
 

WillHurtDontCare

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MJ DeMarco" data-source="post: 933321" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch">
You don't have the link yet?

Correct. This self service style of project is new for me. I'm used to manipulating data on the back end and sending it to people, which is less scalable, so I had to work with a front end developer which has slowed this down a bit.

It should be up and running by the weekend, but since @Bekit already put the copy together for us, I figured that it made sense to get the word out immediately even if the actual product would be a few days behind.
 

becks22

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I wanted to bump this thread to mention the specific way I started using PPP Loan Data for myself and why I started working with @WillHurtDontCare on PPPLoandata.io

I do B2B HR. Companies over 20 employees and under 200 are usually the best leads for me.
When I started investigating the PPP Loan Data in it's original form, it was hard to use. I'm not a data expert but I probably have more expertise than the traditional business owner in my field. The original data was clumsy and hard to use and you could only sort by one variable (size, location, NAICS Code, etc) so with our tool, you can set parameters to extract data using several variables.

Picture1.png

As you can see from the query tool, running in NY (where I live) there are 42,371 companies that received PPP Loans that say the funds helped them saved between 20-100 jobs.

Another way, someone could run is by the NAICS Code. If for example, someone sells to Bed and Breakfasts. They probably have a much smaller target market but maybe they make more $$ per sale. Let's say someone sells to B&Bs in Maine and they want to expand into all of New Englad. They can run queries on the NAICS Code 721191 in CT, MA, NH, RI, and VT.

So if you run a query for B&Bs in Connecticut, you get 31 entries. As you can see, that is a pretty small price to pay for a quick listing to fit your target market. Picture2.png

More than happy to help answer questions :)
 
Last edited:

WillHurtDontCare

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@MJ DeMarco , someone told me that they tried to post here, but that they needed my approval to post. The thing is, I never got a notification asking me to approve the post.
 

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