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Digital Marketing Agency, the new Podcasting?

Discussion in 'Business Models, Niches, Industries' started by MJ DeMarco, Feb 6, 2019.

  1. LuckyPup
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    LuckyPup Done Dicking Around Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    As the Great Gretzky said, "Skate to where the puck is going, not where the puck is."
     
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  2. MattR82
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    MattR82 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    I read the first page but can't do more than that. Too depressing lol.

    I learnt how to build websites, have started a little on social media management etc, went through some good courses like Fox and wordpress elevation but have decided the agency thing is just not for me. I have 1 great client that loves what I do and I'm just going to focus on doing the best I can for them and learn as much as I can on a live project so that I can transfer over those skills to my own projects at some point (which is not an agency). For all the good courses out there, there's a bunch of crap too. I feel glad to be out of it and just focus on learning stuff rather than getting as many clients as I can if I'm honest. Will take on max 3 clients and that's it. Actually, they are pretty much waiting on me to have the capacity to work with them in the next few months (referred by the client I'm with now).

    For a while there I completely forgot why I got into this in the first place - get paid to learn skills just long enough to help fund a fastlane project of my own to use said skills on.

    Honestly - F*ck agency lol. I love learning about marketing though.
     
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  3. The Abundant Man
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    The Abundant Man Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    What's your fastlane project? How are these "skills" going to transfer to your fastlane?

    Sent from my SM-G960U using Tapatalk
     
  4. MattR82
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    MattR82 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    You don't think learning how to build your own website and market it yourself without paying someone else thousands is a skill?
     
  5. The Abundant Man
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    The Abundant Man Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    So you're fastlane is to make a website and market it?

    I'm mostly confused by your previous post because you seemed to hate on digital marketing for no reason yet that's what you're trying to do

    Sent from my SM-G960U using Tapatalk
     
  6. MattR82
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    MattR82 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    No, I'm not a big fan of the agency model is what I meant. Having a bad day so probably seemed more negative than I usually am.

    I don't see what's so hard to understand about learning web design and digital marketing being a huge help to fastlane endeavours though.
     
  7. Eric Flathers
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    Eric Flathers Contributor

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    Yeah these people are everywhere on the web and sadly you can't post in most of these FB groups as they are trolled by people who can do anything just give me a chance.

    I don't spend much time in groups but I like this one as there are less spamming folks and more honest people trying to help each other.
     
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  8. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Those folks are honest mostly. They’re just lost.
     
  9. Sanj Modha
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    Sanj Modha Gold Contributor Speedway Pass

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    Who's running it well though?

    I'm not talking about social media managers or someone who gets you followers on Instagram. You can train a monkey to do that now.

    I'm talking about results: SHOW ME THE MONEY.

    I've niched out into Facebook and Instagram with chatbots for e-commerce because I've cracked the code. And, its not that easy either.

    I'm currently in talks with a business who paid a famous agency (they're huge on LinkedIn) $10,000/month for 3 months and spent $75,000 on ads returning only $65,000 in revenue.

    They totally screwed this guy who has a solid brand and product. They even sent him fake Insta followers which is just ridiculous.
     
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  10. Kyle T
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    Kyle T Aspiring Super Hero Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    So I sent a single video today using the LinkedIn strategy from Crushing B2B sales with LinkedIn.

    I sent a video where I spent 4 minutes providing VALUE in the form of tips for a guy's website. The person messaged me back and within 10-minutes we were on the phone. We talked for 45 minutes and I focused on learning about his business. During the convo, I qualified him and scheduled a sales to call for Monday.

    So why am I putting it in this thread? The guy told me that he has been messaged by over 50 people in the last month regarding his website!!!

    Yes, the market is saturated but it doesn't mean that you can't be successful.

    He ignored all of the others because:
    1. They didn't provide enough value.
    2. They didn't cut through the noise
    3. They weren't focused on helping.
    This is a first-hand example of what we have discussed in this thread.
     
    Last edited: Mar 1, 2019
  11. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    /drops mic
     
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  12. Ernman
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    Ernman Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Love the pic Dark Water
     
  13. MattR82
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    MattR82 Silver Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Yeah but you do get to learn a hell of a lot that's going to help you with any other ventures. It's nice to know that you don't need to pay someone 5k for a website and a bunch of money every month in seo and PPC because you can do a good chunk of it yourself to help you validate an idea.
     
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  14. MHP368
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    MHP368 the man, the myth, the Pseudo-Apollodorus Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Maybe thats part of it? we're at that sweet spot where tons of freelancers exist with the skillset and enough time has passed for folks to have figured out how to systematize the whole business from contact through execution / results.

    I imagine in not too long lots of the smaller "bits and pieces" that make up the offerings will be automated (SaaS as some mentioned in this thread)

    we have AI writing snippets that would pass the turing test and AI that makes photorealistic human faces out of thin air , of course then you'll need a human expert to cleanup after the software but thats one person vs a team...

    So I've actually got the scoop on some of these "start your own agency" courses and that was something I thought was odd , they lay it out that the plan is to outsource the grunt work but how realistic is that if you're truly specializing and niching down , try finding say...a "b2b industrial manufacturing marketing expert" or to take an example of a more common niche and to see how difficult that might be "I'm looking for an SEO specialist with a deep understanding of the owner operated restaurant business in the united states" , a salesperson can be trained to pitch anything , but can you really expect some guy from the phillipines making 4 dollars an hour...even if they understand the technical side of facebook ads, to be able to produce for a market on the other side of the world?

    Seems like you'd need a well trained specialist hand holding the entire outsourced crew for each service you offer for quite a while before they'd be ok to go it alone and in that time youve burned all the clients and wasted everyones time and money.

    Itd be interesting to add all the gurus to one twitter feed and just track whats being spammed as the next new thing over time

    That could be someones USP (but theyd need the cash upfront to keep things moving) , "We'll increase business at least x% in the first 90 days or your money back"

    The numbers still look great for someone who can actual deliver for the clientele and figure out a way to scale it without sacrificing that value.
     
  15. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    I’ve no intention of outsourcing the technical work I do. I’d rather encapsulate my knowledge into processes and technology and scale that way.

    I even had a chat with a prospect this week who has been through three agencies. He said he thinks he needs a smaller agency.

    My reply was that it could be that he needs to be speaking to the person actually doing the Google Ads campaigns, rather than a dedicated account manager and having the insights fall between the cracks.

    There’s room for good specialists who also speak to, sell to, and interact with the clients.
     
  16. BlackMagician
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    BlackMagician Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    After Interacting with clients, I Found that they need someone who can deliver results, who can take their hands on the process and explain them what is going behind the scene in website design and digital marketing.
    They are looking for someone who understand their thoughts, their Market and give them what they need. And clients don't know what they need most of the time.
     
    Andy Black likes this.

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