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Difference between women and men in Marketing

Discussion in 'Advertising, Marketing, Social Media' started by classichouse, Sep 10, 2018.

  1. classichouse

    classichouse New Contributor

    Likes Received:
    Feb 1, 2017
    Rep Bank:
    Good evening from the old socialist Germany,

    Please excuse my bad english, but it's time to start a new company or product.

    This time, my main target group is women and I wonder what the specific difference between women and men is in marketing. I know that 80 percent of all women's buying decisions are made. I would like to find out what really motivates women to buy.

    My demografic should be women, postwall, age 30-50.

    Sigmund Freud wrotes: everything is about sex.
    Men should improve their income to get better chances for hotter wommen.
    And women should improve their look to get access to whealthier men.

    Can I break this complicated issue down to this simple formula, or am I making it too easy?

    That would mean:
    "He *women XYZ* it's a good idea to "invest" in your beauty, you will get access to richer men?"

    Maybe i think way to easy. At the moment I am confused, maybe you have a good idea for specific marketing for women.

    I thank you very much and wish you a pleasant evening.I look forward to your answers and a lively conversation.

    Best regards

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