• The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  1. Join 40,000+ entrepreneurs
    who are kicking butt and
    winning their dream life.

    Unscripted™ Entrepreneurship:
    A Business That Pays More Than Money, It Pays Time.

    "Fastlane" is an entrepreneur discussion forum based on The Unscripted Entrepreneurial Framework (TUNEF) outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED™). From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

    Download (Unscripted) Download (Millionaire Fastlane)  Register
    Registering for the forum removes this block!

Difference between women and men in Marketing

Discussion in 'Advertising, Marketing, Social Media' started by classichouse, Sep 10, 2018.

  1. classichouse

    classichouse New Contributor

    Likes Received:
    Feb 1, 2017
    Rep Bank:
    Good evening from the old socialist Germany,

    Please excuse my bad english, but it's time to start a new company or product.

    This time, my main target group is women and I wonder what the specific difference between women and men is in marketing. I know that 80 percent of all women's buying decisions are made. I would like to find out what really motivates women to buy.

    My demografic should be women, postwall, age 30-50.

    Sigmund Freud wrotes: everything is about sex.
    Men should improve their income to get better chances for hotter wommen.
    And women should improve their look to get access to whealthier men.

    Can I break this complicated issue down to this simple formula, or am I making it too easy?

    That would mean:
    "He *women XYZ* it's a good idea to "invest" in your beauty, you will get access to richer men?"

    Maybe i think way to easy. At the moment I am confused, maybe you have a good idea for specific marketing for women.

    I thank you very much and wish you a pleasant evening.I look forward to your answers and a lively conversation.

    Best regards

Share This Page