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Did MJ DeMarco do market research for his 2 books?

Discussion in 'Advertising, Marketing, Social Media' started by LiveEntrepreneur, Sep 9, 2018.

  1. LiveEntrepreneur
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    LiveEntrepreneur Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    His books are quite successful, I was just wondering if MJ did market research for his books? I was thinking of writing a book in the future, was just wondering on how MJ went about doing it what the process was, if he did market research or if was just an idea he had and start writing then started marketing it after?
     
  2. Chris25
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    Chris25 Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    A huge part of both books is about the market, the need for your product and the value skew to other products. Of course you need to do market research...

    Edit: It would never hurt to have market insight. It can only help you do better.
     
    Last edited: Sep 9, 2018
  3. papi016
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    papi016 Bronze Contributor I've Read UNSCRIPTED Speedway Pass

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    I believe MJ says in Unscripted that he didn’t do any market research for his 1st book. He simply wrote it out of passion.

    Because he didn’t care whether it sold or not he didn’t need it to sell a lot he had already made his money.

    You see once you have autonomy you can do whatever the H you want. Whether the market wants it or not.
     
  4. jon.a
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    jon.a Legendary Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    This forum was most of his research.
     
  5. Fotis
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    Fotis Bronze Contributor Speedway Pass

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    I'll be writing a book on weight loss and, unless they no longer sell it, I'll get Yoav Ezer's non-ficiton course on how to rank your book on Amazon.

    As for market research, here's how it works for most famous non-fiction authors:

    1) They research the hell out of a market, and create a book based on the pain and solutions of their ideal customers

    2) They connect with their audience as much as possible (mainly via email, social media etc)

    3) When they're famous, they've created their own niche and tribe. In this case, they can write almost anything and it will still sell like hotcakes.

    A good example is Ben Settle.

    He began as a copywriter and then specialized in email copywriting.

    But, after being immersed in his market for years, he started writing books that, at first, there was no need for them. A good example is his Villains' book. he wrote it (and, more accurately, he collected it since it was just a bunch of articles he wrote for a now-extinct website) because he wanted and it became successful.

    Now he's finishing his 7th novel, he wrote a book on his rules (which entail a ton of stuff) and he has a ton of stuff planned out as well, that don't require that much market research.

    The same can apply to M.J. (heck, he could write a book on his dating adventures and I'd still buy it) and anyone else.
     
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  6. ZF Lee
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    ZF Lee Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Yup. What I liked about UNSCRIPTED was that it had links to all the forum posts that brought about the info-something that TMF didn't have.

    Nice to see that everyone got the chance to put in their coin in the hat.

    But market research is never 100% perfect, even though it does mitigate risk of failure. There's always Type 1 and Type 2 errors lol, looming over our heads.:arghh:
     
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  7. LiveEntrepreneur
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    LiveEntrepreneur Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Thanks for the responses guys,
     
  8. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Zero. Nada. Zilch.

    I already knew that "I want to be an entrepreneur" was a huge market -- and most people in that box, have no clue what they're doing and listening to the wrong people who have the wrong advice.

    Yes, this forum helped me see common challenges people were having.

    That said, I did do a lot of research pertaining to Unscripted (hence why it is heavily footnoted) -- but research for the market itself, I did none.
     
  9. LiveEntrepreneur
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    LiveEntrepreneur Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Thanks for the response. If you don't mind me asking, what do you think was the most effective marketing method for your books? I know you had this forum and that gave you an immediate boost, but was there other things? Or did you get a lot of reviews from people on this forum and that led to you getting pushed up in the Amazon rankings which then led you getting noticed by mainstream media? Or?
     

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