Read Millionaire Fastlane
- Oct 3, 2015
Excellent. Then here's how I would proceed:Yep... 17 years
0) Find out where my target market lives and go read what they have to say. Find at least 5 places where they congregate and see what the pain points are.
1) Interact with those people to find out if that is a pain point they would pay money to solve. You need 20 "hell yes" responses. If you get those 20, proceed to step 2. If no, then go back to 0.
2) create a mock landing page around a product that solves those pain points. Email opt in to get future updates on the upcoming product.
3) Pay for some Facebook traffic to that landing page. $5 a day to start. Looking for at least 2% CTR at around $1 a click, relevance score > 5.
4) Basic experimentation around the messaging and other on page elements to maximize the email opt in rate.
5) When you get 200 emails, then it's time to make the course. If you can't get 200 emails, then you certainly aren't going to get any sales.
If you've gotten the 200 emails, then spend no more than 30 days on the course. Your first iteration isn't going to be quite right no matter how much time you spend on it, so it's best to get it out as quickly as possible to get feedback. The MVP should solve the pain point you marketed a solution for - nothing more and nothing less.
Once you get some feedback, you can modify, adapt, add, or remove content as needed. Give those that have already purchased all the new stuff for free. Get their feedback on it and continue this process.
When you've packed in more value, and gotten it dialed in, turn on the spigot for your paid advertising. Raising the price may be appropriate as well.
Please note, these steps are generic for selling anything online. Information, products, services, software as a service... it's all the same process.