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GOLD! Creating a Successful YouTube Channel in the Business/Finance Niche

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AubreyJ

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It has been far too long since I have made an update - so the last 6 months have been really great.

I am still doing Youtube and now have a subscriber base of just under 35k subscribers, my channel has gotten just about 2 million views this year and over the last few months, I have started posting daily videos.

Currently, I have a few brand deals and have a few really exciting opportunities in the works that really were only possible from this YouTube channel.

As of now, I am focusing on how to grow this even more in 2021 and how to spin this off into multiple revenue streams. Here are my updated analytics below:

With brand deals and sponsorships I should hit just about $40k in total revenue for 2020.

Screen Shot 2020-12-04 at 1.03.02 PM.png
 
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It has been far too long since I have made an update - so the last 6 months have been really great.

I am still doing Youtube and now have a subscriber base of just under 35k subscribers, my channel has gotten just about 2 million views this year and over the last few months, I have started posting daily videos.

Currently, I have a few brand deals and have a few really exciting opportunities in the works that really were only possible from this YouTube channel.

As of now, I am focusing on how to grow this even more in 2021 and how to spin this off into multiple revenue streams. Here are my updated analytics below:

With brand deals and sponsorships I should hit just about $40k in total revenue for 2020.

View attachment 35871
Well done Aubrey. I just checked out the start of your latest video. You present very well. Good work.

Marked Notable. What's your biggest learnings this year? What's your plans for next year?
 

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Super solid work, @AubreyJ. I respect putting out content so consistently.

My YouTube channel was recently randomly banned for an unknown reason ("community guidelines"). They rejected my appeal and the channel is forever gone (a few years old, roughly 30-40k subscribers, making at most $100/month from ads). I didn't post anything on it for many months and never uploaded any controversial content so it was really random.

What is your plan to protect yourself against a similar scenario?

It seems to me that YouTube is very erratic and happy to ban people for no reason. I wouldn't be comfortable building a business on such a platform.
 

AubreyJ

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Well done Aubrey. I just checked out the start of your latest video. You present very well. Good work.

Marked Notable. What's your biggest learnings this year? What's your plans for next year?

Thanks Andy! My biggest learning lesson has for sure been to just stick to it and continue trying to improve - I think that with Youtube (but really any business venture) it can be tough because you have a specific vision of what you want to do and it can be really easy to try to get ahead of yourself and/or even get discouraged by your progress in comparison to other people. I've been trying to really put a focus on just staying focused on what I can control, how I can improve every day and every week, and try not to pay attention to anything else. It's been helpful taking this approach.

I have a ton of plans for next year that I am super pumped about - I mentioned at the beginning of this thread that I have a business doing peer-to-peer car sharing with a fleet of 12 cars. I am currently working on a course that I am going to sell walking people through the process of managing a passive fleet in peer-to-peer car sharing.

I am making the dive into real estate investing and will be 1-2 properties this year, which will be documented on this channel.

I have a lot of ideas on how to monetize my current reach, from creating courses on income streams to growing the YouTube channel...etc
 

AubreyJ

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Super solid work, @AubreyJ. I respect putting out content so consistently.

My YouTube channel was recently randomly banned for an unknown reason ("community guidelines"). They rejected my appeal and the channel is forever gone (a few years old, roughly 30-40k subscribers, making at most $100/month from ads). I didn't post anything on it for many months and never uploaded any controversial content so it was really random.

What is your plan to protect yourself against a similar scenario?

It seems to me that YouTube is very erratic and happy to ban people for no reason. I wouldn't be comfortable building a business on such a platform.

Wow, that is very interesting. I have heard of similar things happening but never under this sort of circumstance.

My goal is to be able to create a revenue stream that is in connection to YouTube but not solely on YouTube (Of course YouTube revenue is a bonus), So ultimately I would like to be active across several platforms including YouTube, Patreon, and more.

But, this is certainly a fear of mine. I have been actively trying to solidify myself as a "safe" YouTube figure (this was at the advice of a fairly large finance YouTuber)- I want to build a reputation of being transparent, honest, and trustworthy and I hope that sort of reputation (if I ever get big enough to have a reputation) would help.

But other than that to be honest I don't know if there is a whole lot I could do. It certainly is something I have thought about, but not something I have a ton of concerns about. I think the risk vs. reward in this situation is worth proceeding even if the potential of getting banned is there.
 

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Super solid work, @AubreyJ. I respect putting out content so consistently.

My YouTube channel was recently randomly banned for an unknown reason ("community guidelines"). They rejected my appeal and the channel is forever gone (a few years old, roughly 30-40k subscribers, making at most $100/month from ads). I didn't post anything on it for many months and never uploaded any controversial content so it was really random.

What is your plan to protect yourself against a similar scenario?

It seems to me that YouTube is very erratic and happy to ban people for no reason. I wouldn't be comfortable building a business on such a platform.
Oh wow! @MTF What kind of channel was it?

This is the same scenario I had when I was building affiliate sites with Amazon several years ago. I had been building niche sites and they pulled the affiliate program from our state. Boom, money gone. And of course, I'm sitting here now with the same situation, but a different part of Amazon. I know better but I haven't figured out yet how I want to expand into something that is profitable at my age.
 

spreng

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Well done, just saw this thread. You had a q2 goal of 500 subs and now have 35k o.o.

personal finance has epic CPM
 
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AubreyJ

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Wow, it's been almost a year since I started this thread and it's been crazy to see where things have been going!

So, as we sit here today March 30th, 2021 - The channel is at 58k subs, and I am averaging about 250k views per month posting videos every day. As of now, the channel makes about $5k-8k per month depending on what the view count is (The last 3 months it's averaged between $7k-$11k)

Over the last few months I have been trying to brainstorm ideas on how I can branch out this audience I have been fortunate enough to grow - and here is where I am at with this effort:

Car Sharing Course: On January 1st I launched a car-sharing course walking users through the process of starting a car-sharing business (Car sharing is the original reason why I started YouTube and it's something I've really been deep into over the last 3+ years). This course has brought in about $3k per month since launching in January. Because of the success of this course, I will be creating more this year.

Patreon: For those of you who are not familiar with Patreon, it's sort of like a YouTube channel behind a paywall - my plan here is to create content that wouldn't do well on YouTube - things like breaking down my investments, diving deep into the numbers but also providing resources for my audience, things like Business plan templates, P&L templates, downloadable resources and more. I am currently building out the downloadable resources, but plan to launch this next month. It will be a subscription of between $5-$10 per month, I will keep y'all posted on how this does.

Second Channel: My Youtube channel I currently have has turned into something I didn't really initially intend for it to be, though I am super happy with it. My original intention was to create a channel documenting what I do on a day-to-day basis to grow my wealth, more like a combination of education videos/vlog style content. Showing what I am doing rather than just talking about it. Well, my channel gained steam with news-related content, and because of this, I no longer feel like it makes sense to post vlog-style videos on this channel. So, I will be creating a second channel to do this - this will be for people who are looking for more entertainment and education rather than the purely informative videos I have now. This will be launching sometime in Q3.

Podcast - I am starting the beginning phase of starting a podcast...more on this later

All in all with YouTube and the branches of income that come from YouTube (Adsense, Affiliates, Course Sales, sponsorships..e.tc) The channel brings in about $15k-$20k per month, which is quite honestly more than I could have ever imagined. This, plus my other revenue streams (consulting & car sharing) I should pass $30k for the month of March which is crazy.

Can't thank this community enough for the support over the years, if it wasn't for this forum and the mindset that comes along with it, I wouldn't be where I am today.
 
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MTF

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All in all with YouTube and the branches of income that come from YouTube (Adsense, Affiliates, Course Sales, sponsorships..e.tc) The channel brings in about $15k-$20k per month, which is quite honestly more than I could have ever imagined. This, plus my other revenue streams (consulting & car sharing) I should pass $30k for the month of March which is crazy.

:jawdrop::jawdrop::jawdrop::oops::oops:

That's so awesome! Huge congratulations.

@MJ DeMarco, time for that GOLD tag. So deserved for Aubrey's incredible progress.

Aubrey, in your video How I Make $20,000 Per Month at 27 Years Old it's very easy to see how comfortable you are filming yourself and talking in front of the camera. That's a great skill in itself. Excellent execution. It's very inspiring.
 
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MJ DeMarco

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Damn, how the hell did I miss this?

Subscribed! Congrats! GOLD!
 
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AubreyJ

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:jawdrop::jawdrop::jawdrop::oops::oops:

That's so awesome! Huge congratulations.

@MJ DeMarco, time for that GOLD tag. So deserved for Aubrey's incredible progress.

Aubrey, in your video How I Make $20,000 Per Month at 27 Years Old it's very easy to see how comfortable you are filming yourself and talking in front of the camera. That's a great skill in itself. Excellent execution. It's very inspiring.

Thank you! I appreciate the kind comment! I for sure have gotten more comfortable over the last year or so creating videos!

MJ DeMarco" data-source="post: 935307" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch">
Damn, how the hell did I miss this?

Subscribed! Congrats! GOLD!

Thank you!
 

Antifragile

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@AubreyJ nicely done! Keep it up, you are a true entrepreneur. It is such a pleasure reading your story, I visited your YouTube channel too and you come off as humble, trustworthy and just a pleasure to listen to.

Wishing you massive success in Real Estate!
 

MJ DeMarco

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@AubreyJ - are you still writing as a major focus, or is that in the past? Hobby?
 

AubreyJ

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@AubreyJ nicely done! Keep it up, you are a true entrepreneur. It is such a pleasure reading your story, I visited your YouTube channel too and you come off as humble, trustworthy and just a pleasure to listen to.

Wishing you massive success in Real Estate!

Thank you! I appreciate the kind words!

MJ DeMarco" data-source="post: 937240" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch">
@AubreyJ - are you still writing as a major focus, or is that in the past? Hobby?

@MJ DeMarco No, not a ton, unfortunately. I am not a particularly strong writer, so it is something I am doing to get better at as a craft, but not a main focus as far as revenue streams go.
 

Alfie321

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Hey Aubrey it is great to see your progress, it was suggested to me to check out your thread since I'm doing basically the same, but mexican version. It's awesome you got so far in such a short period of time :)
 

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This is extremely inspiring stuff for the new YouTube creators. Congratulations on your hard work paying off, Aubrey! Your channel looks awesome, and I'm sure the only way is up for you!
 

DebtFreeDr

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Thank you! I appreciate the kind words!



@MJ DeMarco No, not a ton, unfortunately. I am not a particularly strong writer, so it is something I am doing to get better at as a craft, but not a main focus as far as revenue streams go.
@AubreyJ , you've inspired me to post more frequently on my newly established YouTube channel.

A couple of things....

#1 You mentioned in a previous post that you may start making videos about real estate investing (REI). If so, I'd be happy to assist as my channel is dedicated to this.

#2 If you need guidance writing (blogging), I can help point you in the right direction with this as everything I've learned as basically been free online. I started a blog 3 years ago and once you have a system down, it's VERY easy.

#3 If you're really interested in blogging, simply repurpose your YT videos. You can use Rev.com to get transcripts of your current videos and then turn them into blog articles. If you decide to go this route, give me a shout and I can share the software I use to increase your chances that you'll rank in the Top 10 on Google. I only pay $49/month for this service.
 

Andy Black

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@AubreyJ , you've inspired me to post more frequently on my newly established YouTube channel.

A couple of things....

#1 You mentioned in a previous post that you may start making videos about real estate investing (REI). If so, I'd be happy to assist as my channel is dedicated to this.

#2 If you need guidance writing (blogging), I can help point you in the right direction with this as everything I've learned as basically been free online. I started a blog 3 years ago and once you have a system down, it's VERY easy.

#3 If you're really interested in blogging, simply repurpose your YT videos. You can use Rev.com to get transcripts of your current videos and then turn them into blog articles. If you decide to go this route, give me a shout and I can share the software I use to increase your chances that you'll rank in the Top 10 on Google. I only pay $49/month for this service.
Descript.com is great for transcribing and editing videos.
 

Kevin88660

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Interesting to follow on this progress, as I am doing a crypto currency channel on Youtube too, in Chinese language.
 
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OMJ

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you are a true entrepreneur.
Isn't she just?

During my usual forum detective work I read all her threads.

Wow, what a diverse journey, stock market, app, real estate, F&B, franchise, fleet hire, YouTube.

She just gets on with it, no action faking, no ask the audience.

Even more impressive is she's doing this in fields not usually associated with women. (Sorry feminists)

She's a 21st century Margaret Thatcher.

And yes, I do think she could be the first woman President.

In a country where peanut farmers, cowboys, wrestlers and cybernetic organisms from the future can hold political office, anything's possible.

Which is quite frightening because that means even Kak could be president.

PS Aubrey your thread and YouTube channel has given me some inspiration for a venture I'm currently working on.

Thank you.
 

AubreyJ

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Wow, I appreciate all the kind words! I have certainly been trying to figure out what sticks (and also what I enjoy doing) over the last 10+ years.

I LOVE this forum, and it is one of the only places on the internet where I have documented rather consistently the trials and errors of my career - I joined this forum when I was 20, I just recently turned 28 and I think it's really easy to look at what you are doing now and forget about how much you tried that failed (in my case many of which has been documented on this forum).

- I tried to create an app and failed (there is a thread somewhere about that)
- I opened a franchise and it was one of the hardest things I ever did but also one of the biggest lessons (there is also a thread somewhere on this as well)
- I tried to create an online community around franchising and failed
...the list truly goes on and on and on.

I guess what I am trying to get at is there are a lot of teens and people in their early 20's in this community and it feels like just yesterday I was also a part of that group (crazy to think I am nearing 30) but the important part of this journey is to just keep trying. If you fail, evaluate why you failed, pivot, adjust and then get back at it.

Consistently showing up for yourself in whatever you are wanting to accomplish is THE MOST IMPORTANT part of success. Also execution - far too many people talk about what they are wanting to accomplish without actually doing anything - action faking will be the demise of your success.

I guess while I am here I can give a brief update since it has been a few months since my last one.

Life has been really good - I have been really in hustle mode the last 2 years trying to build my streams of income and the work is paying off - here is sort of the highlight reel

- My fiance and partner of 7 years quit his job over the Summer to help me with the business full time, he has since taken over the rental/peer-to-peer sharing part of the business - We have 17 vehicles spread across multiple platforms.
- My YouTube channel is currently sitting at 73k subs - I switched up my content over the summer and also changed the frequency in which I post (went from 7 days per week to 3 days per week) and I saw a pretty significant hit in performance with this change, but that was to be expected. I since have found my stride and the channel stats are ticking back up again. I wanted to hit 100k subs by the end of the year, I doubt that will happen but that's okay, I am happy with the progress.
- I started a second channel with my fiance - this channel is a vlog channel, it has been going well.
- My online courses are doing far better than I expected, the goal was to make $10k from these in 2021, and I will pass $50k in revenue for these - an income source that is almost entirely passive.

I am averaging about $25k-$30k in month across all my revenue streams.

If anyone has any questions about YouTube or how to get started I would love to help answer any questions - I have not been doing a good job about checking in on this thread but will try to pop in once a week at least.
 

MJ DeMarco

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Wow, I appreciate all the kind words! I have certainly been trying to figure out what sticks (and also what I enjoy doing) over the last 10+ years.

I LOVE this forum, and it is one of the only places on the internet where I have documented rather consistently the trials and errors of my career - I joined this forum when I was 20, I just recently turned 28 and I think it's really easy to look at what you are doing now and forget about how much you tried that failed (in my case many of which has been documented on this forum).

- I tried to create an app and failed (there is a thread somewhere about that)
- I opened a franchise and it was one of the hardest things I ever did but also one of the biggest lessons (there is also a thread somewhere on this as well)
- I tried to create an online community around franchising and failed
...the list truly goes on and on and on.

I guess what I am trying to get at is there are a lot of teens and people in their early 20's in this community and it feels like just yesterday I was also a part of that group (crazy to think I am nearing 30) but the important part of this journey is to just keep trying. If you fail, evaluate why you failed, pivot, adjust and then get back at it.

Consistently showing up for yourself in whatever you are wanting to accomplish is THE MOST IMPORTANT part of success. Also execution - far too many people talk about what they are wanting to accomplish without actually doing anything - action faking will be the demise of your success.

I guess while I am here I can give a brief update since it has been a few months since my last one.

Life has been really good - I have been really in hustle mode the last 2 years trying to build my streams of income and the work is paying off - here is sort of the highlight reel

- My fiance and partner of 7 years quit his job over the Summer to help me with the business full time, he has since taken over the rental/peer-to-peer sharing part of the business - We have 17 vehicles spread across multiple platforms.
- My YouTube channel is currently sitting at 73k subs - I switched up my content over the summer and also changed the frequency in which I post (went from 7 days per week to 3 days per week) and I saw a pretty significant hit in performance with this change, but that was to be expected. I since have found my stride and the channel stats are ticking back up again. I wanted to hit 100k subs by the end of the year, I doubt that will happen but that's okay, I am happy with the progress.
- I started a second channel with my fiance - this channel is a vlog channel, it has been going well.
- My online courses are doing far better than I expected, the goal was to make $10k from these in 2021, and I will pass $50k in revenue for these - an income source that is almost entirely passive.

I am averaging about $25k-$30k in month across all my revenue streams.

If anyone has any questions about YouTube or how to get started I would love to help answer any questions - I have not been doing a good job about checking in on this thread but will try to pop in once a week at least.

Thanks for sharing your progress. So I'm guessing the fiance is a believer in entrepreneurship? Or was he was just come by way of your backdraft?
 

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This thread is the reason I started to do more on YouTube with my mining stuff. I never planned on really doing anything with it until I saw what you were able to accomplish with yours.

So thank you for that! Congrats on your success and it is very cool to hear your fiance has joined you.
 

AubreyJ

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MJ DeMarco" data-source="post: 972362" class="bbCodeBlock bbCodeBlock--expandable bbCodeBlock--quote js-expandWatch">
Thanks for sharing your progress. So I'm guessing the fiance is a believer in entrepreneurship? Or was he was just come by way of your backdraft?
He is EXTREMELY supportive of me but is definitely not an entrepreneurial-minded person. If he was single he would work a 9-5 job for the rest of his life and be okay with it (which is fine, he has never been that entrepreneurial type of guy). So our dynamic has worked really nicely as he lets me drive the ship and he provides value wherever he needs to or fills that gaps I can't fill.

For example, he is extremely good with cars, so he's taking over the car-sharing business has been a natural transition.
 

spreng

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Wow, I appreciate all the kind words! I have certainly been trying to figure out what sticks (and also what I enjoy doing) over the last 10+ years.

I LOVE this forum, and it is one of the only places on the internet where I have documented rather consistently the trials and errors of my career - I joined this forum when I was 20, I just recently turned 28 and I think it's really easy to look at what you are doing now and forget about how much you tried that failed (in my case many of which has been documented on this forum).

- I tried to create an app and failed (there is a thread somewhere about that)
- I opened a franchise and it was one of the hardest things I ever did but also one of the biggest lessons (there is also a thread somewhere on this as well)
- I tried to create an online community around franchising and failed
...the list truly goes on and on and on.

I guess what I am trying to get at is there are a lot of teens and people in their early 20's in this community and it feels like just yesterday I was also a part of that group (crazy to think I am nearing 30) but the important part of this journey is to just keep trying. If you fail, evaluate why you failed, pivot, adjust and then get back at it.

Consistently showing up for yourself in whatever you are wanting to accomplish is THE MOST IMPORTANT part of success. Also execution - far too many people talk about what they are wanting to accomplish without actually doing anything - action faking will be the demise of your success.

I guess while I am here I can give a brief update since it has been a few months since my last one.

Life has been really good - I have been really in hustle mode the last 2 years trying to build my streams of income and the work is paying off - here is sort of the highlight reel

- My fiance and partner of 7 years quit his job over the Summer to help me with the business full time, he has since taken over the rental/peer-to-peer sharing part of the business - We have 17 vehicles spread across multiple platforms.
- My YouTube channel is currently sitting at 73k subs - I switched up my content over the summer and also changed the frequency in which I post (went from 7 days per week to 3 days per week) and I saw a pretty significant hit in performance with this change, but that was to be expected. I since have found my stride and the channel stats are ticking back up again. I wanted to hit 100k subs by the end of the year, I doubt that will happen but that's okay, I am happy with the progress.
- I started a second channel with my fiance - this channel is a vlog channel, it has been going well.
- My online courses are doing far better than I expected, the goal was to make $10k from these in 2021, and I will pass $50k in revenue for these - an income source that is almost entirely passive.

I am averaging about $25k-$30k in month across all my revenue streams.

If anyone has any questions about YouTube or how to get started I would love to help answer any questions - I have not been doing a good job about checking in on this thread but will try to pop in once a week at least.
I have so many questions haha. I've got one channel with around 2k subs from just messing around. But looking to start a personal finance channel that is a mix between Meet Kevin and James Jani--so more cinematic but in the personal finance CPM category. Problem is I need to find a nice mix between authenticity and grifting for views/cash. I often find myself becoming a slave to the algorithm or clickbaity titles. I guess that's the name of the game though, right.
 

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