My idea does flow like a word that someone could say out loud like my example which could be brand-able. it could catch on, look at google. what are your thoughts?
This idea - picking a name for a company - is discussed in the book, Art of the Start. It is worth the read, btw. Here is a review.
It actually talks about picking a name (short, catchy, made up word) that could sound like a verb. Insert the name into this sentence.... __________ it. (For example: Google it.)
You want a name that could become a part of the english language... get integrated into our thoughts and the way we speak. That is ultimate name recognition!!