I'll beg to offer an alternative viewpoint from @lowtek's sound advice here.
I'm currently working on a theme-based content site around a particular hobby. My goal is to build an authority site and mailing list that I'll monetize with affiliate recommendations, brokered ads, and maybe premium content later down the road.
Knowing how long it takes for me to write a good piece of content (English is not my first language), I decided from DAY 1 to outsource much of the content writing as much as possible. I want to seed the site with at 30-50 high-quality, original content (all ghostwritten), and then start to look for ways I can get "free" content (by inviting "experts" in the niche to guest blog, be on my experts' panel, etc).
On the other hand, if my affiliate marketing model was to drive paid traffic to an opt-in page, build a list, and send offers to this list... I probably wouldn't outsource my Facebook Ads or Google PPC campaign from DAY 1 (if ever).
There is always more than one way to skin the proverbial cat.
I'm currently working on a theme-based content site around a particular hobby. My goal is to build an authority site and mailing list that I'll monetize with affiliate recommendations, brokered ads, and maybe premium content later down the road.
Knowing how long it takes for me to write a good piece of content (English is not my first language), I decided from DAY 1 to outsource much of the content writing as much as possible. I want to seed the site with at 30-50 high-quality, original content (all ghostwritten), and then start to look for ways I can get "free" content (by inviting "experts" in the niche to guest blog, be on my experts' panel, etc).
On the other hand, if my affiliate marketing model was to drive paid traffic to an opt-in page, build a list, and send offers to this list... I probably wouldn't outsource my Facebook Ads or Google PPC campaign from DAY 1 (if ever).
There is always more than one way to skin the proverbial cat.