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<blockquote data-quote="jb5150" data-source="post: 909371" data-attributes="member: 40584">I agree with putting the focus on them.&nbsp; But at least with cold emails I think its important to bring to attention (w/o over emphasizing) that we are a well reputed clinic, that is of course in addition to how we can help resolve their 'pain points'.I think (and correct me if I'm mistaken) that each rehab specialist, or clinic will have different pain points.&nbsp; For example the pain points for an occupational therapy clinic might overlap, but also differ from the pain points for a physiotherapy clinic.What I am currently doing is researching each clinic's website and LinkedIn to include a sentence or two on something salient (an achievement, modality or philosophy - something) and weave that into the email, cold call, or LinkedIn INMail message.So rather than make it anything about my service, to instead place the emphasis on them?&nbsp; In other words flipping things around and in a sense having them qualify themselves or clinic to us?</blockquote>

[QUOTE="jb5150, post: 909371, member: 40584"] I agree with putting the focus on them. But at least with cold emails I think its important to bring to attention (w/o over emphasizing) that we are a well reputed clinic, that is of course in addition to how we can help resolve their 'pain points'. I think (and correct me if I'm mistaken) that each rehab specialist, or clinic will have different pain points. For example the pain points for an occupational therapy clinic might overlap, but also differ from the pain points for a physiotherapy clinic. What I am currently doing is researching each clinic's website and LinkedIn to include a sentence or two on something salient (an achievement, modality or philosophy - something) and weave that into the email, cold call, or LinkedIn INMail message. So rather than make it anything about my service, to instead place the emphasis on them? In other words flipping things around and in a sense having them qualify themselves or clinic to us? [/QUOTE]

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