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Message: <blockquote data-quote="Primeperiwinkle" data-source="post: 909357" data-attributes="member: 62755">You sound extremely professional, detached, and clinical in this post. That approach will not help you to create or maintain solid relationships with referral partners.I’m curious how you attracted the practitioners you have working for you, what they say about you, and if they’re motivated to increase the business. They should be pulling in new clients regularly. If they’re not then “enlisting” them (instilling enthusiasm, casting a vision, setting up meet and greets and modeling charisma) to go out and develop contacts with people should be part of your approach.I think the most important thing is to offer clear benefits to other successful businesses and help support them by offering real concern for their business models, real appreciation for what they do, and real referrals directly to them. Once a good business is getting referrals from your office they will take notice and start sending you some.Everyone in the health services you mentioned, especially if they have their own successful business, is going to understand the importance of referrals.  I think it would behoove you to refrain from thinking of this as “pitching” and instead think of it as forming relationships. Write your emails accordingly.</blockquote>