Direct Response Copywriting -> DR Agency -> Agency Coaching -> Lead Gen Agency is sort of my flow over the years.Hola,
I've been a direct response copywriter for a few years now and I'm interested in connecting with others in the space.
I love it. I love writing for clients and I love the analytical approach to high-performing copy. However, it's a lot of work and it's a very slowlane business. If I don't work, I don't make money. My rates are good so it's not like I'm struggling, but its never going to make me wealthy.
I'm interested to hear how others have moved from a service-based role to a fastlane opportunity.
My current thinking is to launch an agency in a specific copywriting niche (B2B Tech) - it's a growing industry with tons of money, and where my experitse lie. I would then gradually onboard other copywriters and essentially sit on top of the business, reviewing and editing work before it's sent to the client. It's not totally fastlane but I do enjoy it so it's not a major issue for me.
Any feedback would be great and any insight into what you're doing as well.
PS. Coaching is not an option. I don't like the online coaching space and find it very scammy. Most of the highest earning copywriting coaches are actually poor copywriters (it's the classic notion of making your money teaching others how to do something you can't make money doing yourself).
Cheers,
Robbie
So it sounds like you're thinking in the right direction. Use your copywriting skill to provide scalable value and build a business instead of being a 1-man operation.