Companies get pitched new products *constantly*
I used to get regular emails how this new product would sell really well in our store!
Mostly someone just wants to dump a bunch of junk on us.
They have no idea what we care about, or what we need. They don't seem to care.
So, maybe you can discuss the marketing program you are doing to drive demand.
How you would help them merchandise.
How you will give above average margins.
Co-op program
What makes your product special
Why you want to partner with THEM
Exclusivity to a certain area or region.
I never cared about YOUR goals.
I wanted you to know my business, be informed, and tell me how you were going to help me achieve MY goals.
Then, we would look at it.
Maybe buy it.
But if we bought it, we were damn sure it was going to sell.
So, I guess, no one cares about you here.
SHOW these people how you care about THEM
I used to get regular emails how this new product would sell really well in our store!
Mostly someone just wants to dump a bunch of junk on us.
They have no idea what we care about, or what we need. They don't seem to care.
So, maybe you can discuss the marketing program you are doing to drive demand.
How you would help them merchandise.
How you will give above average margins.
Co-op program
What makes your product special
Why you want to partner with THEM
Exclusivity to a certain area or region.
I never cared about YOUR goals.
I wanted you to know my business, be informed, and tell me how you were going to help me achieve MY goals.
Then, we would look at it.
Maybe buy it.
But if we bought it, we were damn sure it was going to sell.
So, I guess, no one cares about you here.
SHOW these people how you care about THEM