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EXECUTION Conquered Freelancing, Let's See How I Do Scaling an Agency

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JustPawel

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Read Millionaire Fastlane
Jul 11, 2017
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Poland
If anyone knows a professional I can outsource demo video creation to that would help immensely :)
Hey man, I'm following your thread for some time. Really enjoying the process.

I do videos for different business purposes on a daily basis. I'm not sure if I'll be able to help you, but we can always have a quick chat on PM.

Good luck with your efforts!
 

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Black_Dragon43

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Speedway Pass
Apr 28, 2017
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Numerous "tools".


Few things:
1. I use google-fu A LOT. Example:
  • site:docs.google.com/spreadsheets B2B Software Startups
2. I also browse MANY articles/lists/directories related to my industry like -> growthlist.co
I add the CEO or highest executive I can on LinkedIn (but this is more relationship building vs. lead generation).


3. Cold emails (and maybe even cold calling as @Black_Dragon43 suggested to me). I'll be honest I get mega anxiety thinking about cold calls, but I'm great on the phone, so it might become my most potent strategy. Who knows.

4. Highly targeted keywords + Google Ads (PAID ads)

My process in a nutshell:
1. Find a company who could use help with content marketing
2. Load the company website into SERPStat
3. Analyze traffic/visibility trend
4. Find/Add CEO to LinkedIn
5. Load website into hunter.io/Google/whatever to get email of CEO
6. Build email list
7. MANUALLY email each member on the list with a personalized email. Firsthand data indicated CEO's will not open an email unless its highly personalized and REALLY speaks to their need.
LinkedIn itself is a good source for CEO emails. Just click "Contact Information" and you usually land upon a personal email.
 

Lyinx

Silver Contributor
FASTLANE INSIDER
I've Read Rat-Race Escape!
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I've Read UNSCRIPTED
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Oct 28, 2019
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Lancaster County, PA
Case Studies: just make them generic (if possible)

Example, We did a job for a client, they work in B2B between manufactures and end user hospitals.. by leveraging our advanced SAAS platform, they were able to increase sales by 30% without hiring any new people, AND their existing employees were able to do it without working weekends!
Their employees attributed their success (mostly) to our SOP section of our platform... see a video of our SOP section in action by clicking here (youtube link, keeps it under 30 seconds)
 

BlackSuperman

What Legacy Will You Leave Behind?
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Sep 6, 2020
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United States
Small Update:

Just got off a call with one of my clients. She mentioned that social media content for her is taking WAY too much time. She also was concerned about social media in general because most social media professionals she spoke with wanted to charge her $1,500 to create social media/manage her social media.


This was concerning to me, so I asked why they charge $1,500 if all you need is content creation, and she said they didn't offer it. So I said we can handle it for her for an extra $200 because it's only 12 posts, she has everything we need available, and we're already writing her content. She agreed, and so we'll be handling that aspect for her. Not managing her social media, she'll still do that, BUT we'll be creating content. I also provided her a general game plan to follow so she'll maximize her results.

Lesson to take away:
Ask more questions.
Dive into their pain points.
Get to the why.
Offer a solution.


But only if you can realistically do it. We offered her social media content creation but not management because it's just something we can't do. Don't over-extend yourself but also be open to opportunities.

MRR increased by +$200
 
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BlackSuperman

What Legacy Will You Leave Behind?
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Sep 6, 2020
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United States
Process Update:

Things have remained steady—unfortunately, no new clients. But I am reaching out to my market. No excuses.

My process involves:
Pulling prospect info from Apollo.io
Exporting to Google Sheet
Importing the Sheet into Hubspot
Load the prospect's website into an SEO platform like SEMRush or Ahref's
I look for specific indicators. Once found, I update the "lead status" & add their name as a card on Trello. They've officially entered my contact sequence.

From there, I add them on LinkedIn & send out the first cold email. Usually, I get no response, so I plan to continuously follow up every few days until they reply/8 emails go by without a single response.

I've sent out about 20 emails so far (my list is HYPER targeted, though), and I know these particular companies are trying to create content but can't consistently. So no giving up. They'll all eventually find some agency. I might as well be the first in line!

Current Clients: 2
End of 2022 Client Goal: 10
 

bracknelson

Contributor
I've Read Rat-Race Escape!
Oct 28, 2020
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Hey FLF friends!

It's been a minute since I've last posted, and I think it's time to get back to it. My last trial, going from zero to hero freelancer status went swimmingly (which you can find here . Now it's time to take what I learned from my journey as a freelancer and apply it to an agency I can scale.

So far I've been at this since mid-July. Booked my first client a mid-size eCommerce platform. Put together an awesome team who knows how to get sh*t done, shout out to these awesome dudes!

I'm going to keep this short:
Current Agency Clients: 2
MRR: $1,000/month

I'm going to use this as a knowledge source for those who also want to move away from freelancing and plan to scale an agency.

P.S. I'll be sharing all my systems and processes as I go. I promise the next update will have more actionable information.
Every freelancer desires a website & a great rating of the services that you provide, irrespective of how old school your business or clients may be or you have to be a great profile on all social media channels.
Even if they locate you on social media or Google, they may need to visit your website, and like your Google listing, it serves to promote your business 24 hours a day, seven days a week. I describe LinkedIn for how you can generate great leads on Linkedin by:
Make Their Eyes Get Stuck On Your Business page
Reach Out to Relevant Audience
Write Content that Initiates Conversation
Try To Build Healthy Relationships
Identify Your Top-Performing Content via LinkedIn Analytics

For further details & how to apply these techniques, [PROMOTIONAL BACKLINK REMOVED BY MODERATOR]
 

BlackSuperman

What Legacy Will You Leave Behind?
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Sep 6, 2020
148
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United States
Every freelancer desires a website & a great rating of the services that you provide, irrespective of how old school your business or clients may be or you have to be a great profile on all social media channels.
Even if they locate you on social media or Google, they may need to visit your website, and like your Google listing, it serves to promote your business 24 hours a day, seven days a week. I describe LinkedIn for how you can generate great leads on Linkedin by:
Make Their Eyes Get Stuck On Your Business page
Reach Out to Relevant Audience
Write Content that Initiates Conversation
Try To Build Healthy Relationships
Identify Your Top-Performing Content via LinkedIn Analytics

For further details & how to apply these techniques, read this blog.
This sounds more like a promotional post....
 

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