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MJ DeMarco
I followed the science; all I found was money.
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As someone said, you are overthinking it.
Entry = A Process.
And "the process" is almost symbolic to execution.
So many people aren't interested in engaging in process, they want events.
Is starting your business an EVENT?
Think joining an MLM. Joining an affiliate program. Joining a dropshipping service. These things take a few minutes.
The longer it takes to "start" the business and get your first customer, the higher the barrier.
I don't view starting a lawncare company as a true low-barrier business because it still will take you several weeks to get started, at least on a playing field were you can acquire customers. That said, it is a "lower-barrier" business so competition will be above average, but much of that competition will be weak executionally, due to the low barrier.
The Control Commandment can be equally murky, because when it all comes down to it, none of us have control. Not even me.
How would you explain the difference between low BTE and high BTE when both are selling and delivering identical services to the same customers in the same market? That's where I'm stuck.
Entry = A Process.
And "the process" is almost symbolic to execution.
So many people aren't interested in engaging in process, they want events.
Is starting your business an EVENT?
Think joining an MLM. Joining an affiliate program. Joining a dropshipping service. These things take a few minutes.
The longer it takes to "start" the business and get your first customer, the higher the barrier.
I don't view starting a lawncare company as a true low-barrier business because it still will take you several weeks to get started, at least on a playing field were you can acquire customers. That said, it is a "lower-barrier" business so competition will be above average, but much of that competition will be weak executionally, due to the low barrier.
The Control Commandment can be equally murky, because when it all comes down to it, none of us have control. Not even me.