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I'm currently building a list of potential customers for my plastic surgery Web site. I don't know my pay model, but my first step is an easily searchable directory and a news Web site for plastic surgeons and people considering different surgical and non-surgical cosmetic procedures. That part isn't really important for this topic.
However, a lot of these surgeons have no or small online presence due to the difficulty of garnering one (so many Web sites owned by each plastic surgeon who thinks he/she is the best and is only separated by review sites and offline adverts), so many of them do not broadcast their e-mail address (yes, in 2012, there are plastic surgeons who do not have an online presence). I'm going to have to cold call and sell these people on my Web site (they are NOT paying for it... not yet anyway :smug2
My plan is to put them into my free directory using information found from other directories, online and offline, then e-mail/call them to notify them that they are in the directory and if they want to be taken out of the directory, all they have to do is say the word. The ones with the online presence I will be able to e-mail and do correspondence that way, but the others I will have to call.
But I am ghastly afraid of screwing it up: how do I present myself as credible and as a person they will want to do business with in the future? Are there any patterns you guys have found when dealing with potential customers during cold calls?
I know this is a noob question, but help would be greatly appreciated.
Also, if you have criticisms about the idea itself, PM them to me and don't post them; I don't want this thread to get cluttered with irrelevant stuff.
However, a lot of these surgeons have no or small online presence due to the difficulty of garnering one (so many Web sites owned by each plastic surgeon who thinks he/she is the best and is only separated by review sites and offline adverts), so many of them do not broadcast their e-mail address (yes, in 2012, there are plastic surgeons who do not have an online presence). I'm going to have to cold call and sell these people on my Web site (they are NOT paying for it... not yet anyway :smug2
My plan is to put them into my free directory using information found from other directories, online and offline, then e-mail/call them to notify them that they are in the directory and if they want to be taken out of the directory, all they have to do is say the word. The ones with the online presence I will be able to e-mail and do correspondence that way, but the others I will have to call.
But I am ghastly afraid of screwing it up: how do I present myself as credible and as a person they will want to do business with in the future? Are there any patterns you guys have found when dealing with potential customers during cold calls?
I know this is a noob question, but help would be greatly appreciated.
Also, if you have criticisms about the idea itself, PM them to me and don't post them; I don't want this thread to get cluttered with irrelevant stuff.
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