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WEB/DIGITAL Charging for ad space on website?

yveskleinsky

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Jul 26, 2007
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Also...we would like to sell ad space on our site- how do you figure out what ad space is worth on a site?
 

MJ DeMarco

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Sites typically follow a CPM model ... cost per 1,000 impressions. If you charge $30/CPM, you'd make $30 every 1000 impressions of the advertisers ad.

CPMS vary on industry and how targeted your site is. The better targeted group, the higher the CPM's. For example, if you own a Single Mom's website with 5,000,000 page views, you could charge a very high CPM vs if you owned a generic news site with similar page views.

Or, you can charge a click-thru fee. They pay you everytime your users click on the ad.
 

yveskleinsky

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Jul 26, 2007
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Our site will be specific, and there are several industries that I would think would want to advertise on our site. ...How would you figure a click thru fee, and it one preferred over the other by people looking to advertise? ...What are impressions?

Thank you for your time. :)
 

MJ DeMarco

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Every time this thread is viewed, the Google ad (above my post) receives an "impression". Basically, the # of times the ad is served to a user.

The CPM's and fees would need to be assessed by whatever the industry is charging. This can be found on the internet by doing a variety of searches.
 

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