Trying to go Fastlane greatly limits the options and makes you think you need something special.
It may also put you in analysis paralysis by jumping between ideas and constantly evaluating "Is this Fastlane?", "How about this one?" and so on.
Fastlane is more about the mindset than about the specific business idea.
Think typical local restaurant:
Now think of a highly marketed concept restaurant with exceptional design, unique food, and service:
Think of providing exceptional value to other people and everything should be fine.
Execution also matters a lot and may make or break the business.
Productocracy is much more important than CENTS.
It may also put you in analysis paralysis by jumping between ideas and constantly evaluating "Is this Fastlane?", "How about this one?" and so on.
Fastlane is more about the mindset than about the specific business idea.
Think typical local restaurant:
- Control: ok, except for COVID
- Entry: pretty low. You need some initial funds and learn how to cook.
- Need: depends. There are usually some restaurants nearby, so people have a place to eat.
- Scale: low. The majority of clients are people working, living, or walking nearby.
- Time: full-time job plus all the business part of it
Now think of a highly marketed concept restaurant with exceptional design, unique food, and service:
- Control: you can go full delivery even during the pandemic
- Entry: high. Requires good concept, a lot of funding, and stellar execution of design, marketing, hiring, staff training, and so on
- Need: you're unique, a lot of people would love to visit at least once
- Scale: high. People traveling nearby would drive to your restaurant. You'll definitely cover the whole city if not more.
- Time: You have processes and employees to run the business. You only work to improve it, scale it, or even your next idea.
Think of providing exceptional value to other people and everything should be fine.
Execution also matters a lot and may make or break the business.
Productocracy is much more important than CENTS.
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