Most liked posts in thread: Business Validation as a Service
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You tell me, man. In validating your own business idea, what was your plan for marketing your services?
Aren't you supposed to be an expert in bringing businesses to fruition?
Regardless, here's my thoughts because maybe they'll help someone else reading this:
Where do your prospects hang out? Where can you come in contact with entrepreneurs, investors, and businesses?
You can go to meetups and network.
You can use referrals from your current clientbase.
Or you can post the link on an entrepreneurship forum with 50k+ members after joining one day ago and posting only 5 times...
My first thought is who is this guy or company that can validate my idea? What ideas has he shot down and given thumbs up to? How did these business do afterwards?
What kind of report do you get for $500?
You list almost every category possible. How could you know that much about every niche from Crypto to ride sharing to healthcare?
- Payment Networks - Foreign Exchange- Regulatory Framework- Emerging Business Models
If I'm going to start a new Paypal, do I need a $500 report? Someone who is going to be in the business of a payment network going to be super experienced in banking, credit cards, finance, etc...
I probably need a some $100k consulting.
- Ride Sharing - Energy Infrastructure - Public Transportation- Shipping & Trade
Ride sharing? If someone is going to do anything in this space, they will need much more validation than a report. Energy infrastructure and public transportation? I can't think of a scenario where someone would come to a website like yours for data.
None of the businesses above are started by a first time entrepreneur.
This is just my opinion on this.
Now if I were to do a business like yours. I would do an ecommerce idea validation business where you pay me $500 and I'd discuss the pros and cons of your ecommerce product, determine if it's viable for Amazon FBA, discuss your value proposition and your plan to market it. It would be easy because I have the knowledge and can do it myself. I would have alot of case studies and testimonials to back it up. I'd put all of this on my website and it would be easy to drive this very specific traffic to my site. I'm also targeting my first timers so $500 is within the proper range.
I think you should be niching down your offerings much more to specific areas of your expertise.
To be honest it's difficult to image a scenario where a generalist could provide industry-specific business insights to a specialist that the specialist wasn't already aware of. And usually the success of a business lies in the execution, not the idea, so there might not be much of a market for idea validation. I would also expect most business owners to agree with this sentiment, so if you wanted to sell this service to business owners it would likely be a tough sell. Assuming you are creating reports that are actually worth more than $500, you would probably want to have some sample reports that you give away for free so potential clients would know exactly the value you are offering, otherwise I would expect them to be extremely skeptical.
I think you need to include a "sample report" on the website. Maybe in exchange for an e-mail, but I would recommend you just put it out there for all to see. $500 is a lot of money when all I have is a vague idea, no business sense, and no idea what I'm actually paying for.
Unless you're offering to run A/B testing and a short ad campaign to gauge actual demand, what you're offering is a much more theoretical report to what is probably a vague idea. You're not likely dealing with seasoned professionals here, and I think you should really keep that in mind as you structure the website.
It does sound to me like this service is primarily geared towards folks who are more of the camp "I think I have an idea but I don't know anything about business!!" than to the forum members here, which makes sense. Because of that, you might consider making it less formal. You're using terms that people who are familiar with businesses know, such as "value proposition", but that might not resonate with your true audience.
Also, if it's $499, just say it's $499. Don't make me fill out a form to get a quote that's not actually personalized. I rarely fill out forms for quotes unless I'm truly ready to buy. If I'm mulling it over and there's no price advertised, I move on. Maybe that's just me. At the very least you could include "Reports starting from just $xxx"
Your "Why Us" section is extremely lacking in detail. "Wide ranging experience across sectors and markets"? What does that mean? Who is the team, how many years of experience do you have, and what industries have you worked in? I see now that you answer that in the section right below, so it seems a bit redundant to me. I think you could probably combine those two sections to answer both questions.
No, I think you’ve misunderstood me here. I probably wasn’t explaining it clearly enough;
I’m pretty confident in my core proposition, what I was looking for was feedback on the website, whether my service is explained clearly enough and what changes I need to make.
I’ve only done this internally so I have no experience actually marketing this service out.
Does that help clear the air? And thanks for your suggestions, helpful!
And you bring up an important point; I'm not a swiss army knife that knows everything about all of these industries and if this is what is coming across from the website then I need to make changes to it. While I do have experience working and validating businesses in each of these sectors, I am by no means an authority on either.
That being said, what I provide is more of a turnkey research service that let's clients go from "I have an idea" to receiving a report that:
1. frames their idea around a core proposition
2. an analysis of the market and
3. highlights the key issues and challenges the business is likely to face.
Over the last two year I've undertaken this exercise for over a hundred business ideas, although this is proprietary information which I cannot name or mention publicly. (But I hear your point on showing what a sample report looks like, will work on adding this in!)
Any suggestions for how best I could demonstrate my credentials in a way that doesn't make my business seem like a scam?
Once again, thanks for your time!
Let's just make up a business idea then, that you could use as your example on the website if you feel it's appropriate.
Here's a random one for ya: I want to rent a retail space at JFK International Airport and fill it with small "pods" that overnight/layover travelers could rent by the hour instead of having to leave the airport and rent a hotel. Basically something like this: Lengthy Airport Wait? Catch a Nap at a Pod Hotel
Is this a viable business idea in this particular location? Is there enough demand for such an offering? How would I even go about launching such a business?
Hey everyone, following up on Merging Left's excellent suggestion, I have gone ahead and prepared the report on his idea (Sleeping pods at JFK). Before you all tear it to shreds , a few pointers:
- Usually the first step in the process would be to have a 30-45 minute chat with the client to understand how exactly they are seeing this business idea and asking some questions to help narrow down the focus. For the purpose of this trial run, I've taken a few assumptions in the report which you guys may / may not agree with. Just a heads up!
- As Merging Left pointed out in an earlier post: This service is probably not aimed at seasoned entrepreneurs such as most people in this forum. I've had some time to think about it and I tend to agree, I see this more as a research note that helps frame the initial idea and compiles the best available market data for someone to decide whether or not they want to proceed with this business. I agree that execution is infinitely more important than an idea, I'm just hoping to provide more clarity on said idea.
And as always, really appreciate everyone here taking the time to give me feedback.
- File size:
- 439.2 KB
Why don't you offer a different kind of service? E.g. the creation of a valid business model (e.g. Business Model Canvas; Every time in a fixed scheme)? This would provide a little more value. But its just a thought!
I’m new here, but isn’t this the correct forum for feedback? I’m not arrogant enough to think that I don’t need any feedback on my website and marketing efforts.
Merging Left likes this.
This is what you list on your website:
- Identifying niches
- On-boarding initial users
- Fee models
- Matching supply / demand
So I read this as any niche in ecommerce? What do you mean by matching supply and demand?
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