This is like going into a bar and hopping on a table and yelling “I’LL F*ck ANYTHING WITH A PULSE, WHO’S DOWN??”
It’s just not going to work. It’s not how any deals get done.
People do not like vague things. As a business owner you need to be specific about exactly what you do, exactly how it will help someone, and exactly why they should do business with you.
“Anything” is as good as “nothing” in this context.
When I see an advertisement for something, I have never once ever seen it say “we will do anything” and it’s a company that doesn’t offer anything specific. That would be the weirdest thing ever and it would not work. It would probably be the least successful commercial of all time since it didn’t even make sense.
If you just labeled what you do as a consultancy service, or a lead gen service, that would increase the palpability 10x compared to saying you’ll do anything.
Then, after that, people will wonder “why the F*ck are YOU qualified to help me?”
You don’t have any experience, but are you smart? Are you creative? Can you prove your abilities for free first and then ask for money? Don’t make me think about what I need or want, it’s a long list. I want some more paper from Office Depot today. I want a latte from Starbucks in an hour. I want to buy some clothes this week. I’m going to send out W2’s to employees later. I’m not going to dig through every detail of my life, come up with a list of 500 needs and wants and present them to you and see which ones you can satisfy.
Desperate doesn’t make me want to do business. I know the homeless guy at the freeway exit is desperate, I don’t even look at him. But I’ve given tens of thousands of dollars to people who know what they can offer, have something I need, and are capable.
It’s just not going to work. It’s not how any deals get done.
People do not like vague things. As a business owner you need to be specific about exactly what you do, exactly how it will help someone, and exactly why they should do business with you.
“Anything” is as good as “nothing” in this context.
When I see an advertisement for something, I have never once ever seen it say “we will do anything” and it’s a company that doesn’t offer anything specific. That would be the weirdest thing ever and it would not work. It would probably be the least successful commercial of all time since it didn’t even make sense.
If you just labeled what you do as a consultancy service, or a lead gen service, that would increase the palpability 10x compared to saying you’ll do anything.
Then, after that, people will wonder “why the F*ck are YOU qualified to help me?”
You don’t have any experience, but are you smart? Are you creative? Can you prove your abilities for free first and then ask for money? Don’t make me think about what I need or want, it’s a long list. I want some more paper from Office Depot today. I want a latte from Starbucks in an hour. I want to buy some clothes this week. I’m going to send out W2’s to employees later. I’m not going to dig through every detail of my life, come up with a list of 500 needs and wants and present them to you and see which ones you can satisfy.
Desperate doesn’t make me want to do business. I know the homeless guy at the freeway exit is desperate, I don’t even look at him. But I’ve given tens of thousands of dollars to people who know what they can offer, have something I need, and are capable.