G
Guest1413tpa
Guest
I'm going to break down each of these points in little chunks.
That is one of the first things I learned with Marketing Ops-> If your campaign isn't effective, thats a sign something is wrong with it and its time to change it up.
Increasing Sales should be the focus also, but since there have been none in 2 years, that will be a uphill battle.
Take care of yourself first. It sounds like you know the answer with this, its time to kill the idea and move on to something else. I went through this with a VR/AR Fitness app idea I had. The planning stage was fun, but as time wore on and I got bsed by VC firms, I began to believe in the idea less and less, and eventually quit, having launched nothing.
I have a terrible track record of doing that, but its taken me forever to find something that clicks with me. And even with that idea (aquisition entrepreneurship), I go through low and high days because of my starting position.
Fail fast and then go on to something else.
Sounds like there is a value/product misalignment with the prospective market. 2 years and no sales is a long time in my eyes...Hello folks,
I have been working on a side business with colleagues for almost 2 years now. It's a very long time and we have gone online only last month. The service is a marketplace connecting parents with tour operators selling summer/winter camps for youth and children. Our business model is to collect commission fee from a sale through our site. We have convinced a couple of tour operators, one of which is a medium-sized operator. All of them put their offers on our site. We are doing small marketing campaigns on FB as well as Google Adwords targeting parents. Since our start, we have had 0 sales. The traffic on our site is dropping according to Google Analytics.
I'm not a marketer myself, but having worked with wise people in the industry, this is a red flag. Why haven't things changed if there are no results?I have some ideas what we could do about it, although most of them require cash. Also, I have no idea about marketing and this kind of stuff (I'm doing mostly the technical stuff, even though we make all decisions together). One of us is a professional marketer and he drives the marketing campaigns, and I must say he works a lot on that, although apparently without results.
That is one of the first things I learned with Marketing Ops-> If your campaign isn't effective, thats a sign something is wrong with it and its time to change it up.
Has there been any survey of existing customers to see if these new features are needed? I think surveying the market to see what the value/need is a much better way than just throwing features at a wall, hoping they stick. It sounds like your team in this is misaligned with what the market wants.I would like to focus on increasing (or having any at all) sales at all cost, but my colleagues prefer to add new features for tour operators to convince them to join us for the next season. Honestly, I don't know what's the best approach.
Increasing Sales should be the focus also, but since there have been none in 2 years, that will be a uphill battle.
I'm feeling totally burned out. I don't think I believe in this idea anymore and any thought of writing code gives me chills. I have been feeling this for a several months now, and despite that I was working through it. I don't want to quit, because I know every one has doubts, but it's hard anyway.
Take care of yourself first. It sounds like you know the answer with this, its time to kill the idea and move on to something else. I went through this with a VR/AR Fitness app idea I had. The planning stage was fun, but as time wore on and I got bsed by VC firms, I began to believe in the idea less and less, and eventually quit, having launched nothing.
I have a terrible track record of doing that, but its taken me forever to find something that clicks with me. And even with that idea (aquisition entrepreneurship), I go through low and high days because of my starting position.
Fail fast and then go on to something else.