Bekit
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- Aug 13, 2018
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Hey - really sorry to hear about your experience with the other marketer.Honestly I feel tired and defeated right now. Another year of my life invested and now I again feel overwhelmed by the idea that I have to shoulder the entire project and software and do my full time job.
And I come here looking for something, some kind of salvation or inspiration but I never find it here.
So I look inside myself again and I dig deeper to ask myself WHY and I doing this? The vision of freedom I have that I want so bad seems perpetually out of reach.
And I get mad because some people get lucky earlier than others, and I still work extremely hard but I don’t know what I don’t know.
How do I attract the right partners to help with this? How do I show them my F*cking ruthless grit and skill set? I software takes a lot of time to do right. I want my powers combined with someone equally as passionate and hard working as me who has their super power in marketing. It’s necessary for my niche because the market switches fast just because someone else has some other shiney new feature. So the key is getting to a point where I can drive a small dev team to build and innovate very quickly and my marketing partner will need to have solid creativity.
I’ve been on this forum since I was about 23 and I’m 28 now. I’ll never stop trying. I will get up again and keep moving forward toward my dreams.
I have a great asset I’m what I’ve created, all it needs is that push into the market. Do you have any idea how it feels to know that your competitor made a much shittier version of your product and sold it to 600 people within 45 days? And here’s I am with this Bugatti by comparison just parked in a garage?
It’s like being 5 feet from gold, SEEING AND KNOWING it’s there and then running out of gas on your machinery.
Arrrrgggggg
I will F*cking get that gold god damn it!!!!
I'm a professional copywriter, and here are some ideas for you.
I know how it feels to be busy and not have enough bandwidth to do everything. But my instinct when I read your post was the same as NMDad - dissolve this partnership and build this asset yourself. An email list is an asset. An audience is an asset. YOU should control it.
Even if you don't do the actual execution of tasks, YOU oversee it.
So....here goes...
- Is there search volume for the product itself, the competitor's version, or other tangentially-related versions of the term that indicate buyer intent? If so, run Google ads for those keywords. Maybe hit up @Andy Black about this?
- Are there facebook groups or LinkedIn groups where people in this niche congregate? Identify the groups (a VA can do this) and then participate in the groups by offering helpful tips and freebies that point people back to your site. Be careful not to spam the groups and to abide by the rules that the mods have established. Still, you can build real relationships by providing value, and then take the conversation outside the group to offer them the thing you have.
- Create content around the main pain points that your problem solves and post these posts on your site. Maybe you're answering questions - maybe you're "ranting" - maybe you're writing a keyword-optimized post - maybe you're subtly establishing the criteria that people should be using to choose the right SaaS program (which, of course, all the criteria you establish are the ones that your product fulfills).
- Like you said, be scrappy and efficient, put up a quick landing page, and run Facebook ads to it.
- Pitch podcast hosts in your niche to try to get hosted on a podcast to talk about the innovation you've developed. (Again, a VA can do this - identify podcast hosts and send them a pitch that you've drafted. A good VA might even be able to research the host and customize the pitch to them.)
- Go to conferences, meetups, and events in your niche, talk to people, build relationships, and introduce them to your solution.
- Or, do the online version of this. Get the list of speakers at these conferences. Go like their facebook page. Then take note of all the other people who liked their page, too. Then build a retargeting list from these people that becomes the group you run ads to. (Again, a VA could do this)
- Answer questions on Quora about your niche to establish yourself as an expert, and where it makes sense, weave in a mention of your product.
- Ask thought leaders in your niche to offer the product to their list in exchange for a commission on any of the sales you make from that list.
- Look at the marketing style, techniques, and tactics that this competitor is using and copy what seems to be working for them.