Books on great advertisers/ad men?

[Zarathustra]

Football has it's idols to look up to.
Piano does too.
If you're in the oil business, you can't help but admiring John Rockefeller.

But is there anyone to look up to for title of "best-ever advertiser" whose books/biographies you can read? Any specific book suggestions (preferably audiobook) to this end?

 

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[jsk29]

I would recommend:

• My Life in Advertising by Claude Hopkins (Claude Hopkins is considered the Aristotle of advertising)

• Confessions of an Advertising Man by David Ogilvy

However, advertising is an industry that's rapidly evolving so the tactics they used are likely outdated.

The principles should still apply though.