Books on Cold calling

[Giles]

Does anyone have any recommendations on books on cold calling? Techniques? Script guidance?

I am in sales full time now but generally work on large deals and cold calling isn't how these deals are made.

My new business however will need someone to cold-call businesses. I'll do the first 50-250 calls to get the method fine-tuned, then pass it over to an employee to complete.

Any recommendations to make this as effective as possible would be great. I have a holiday in Vanuatu soon so need a book or two for the beach! :groove:

 

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[cashflow3000]

The only book I can recommend is the phone book.

The only way to get good at cold calling is to do it.

Your prospects will have a handful of objections that come up over and over and over again.

Write out responses to those objections and give them to your employees.

Good luck!

 

[SlimTycoon]

Cold Calling Techniques: That Really Work

Closing Techniques (That Really Work!)

Both by Stephan Schiffman. His boooks are great and they make a hell of a lot of sense.



This one is a MUST read. It's good old fashioned sales. It digs into some powerful stuff. This book should required reading for anyone in business.

The Selling Bible: For People in the Business of Selling
by John F. Lawhon



All are available on Amazon.


Good luck

 

[rbamf]

How to sell without being a jerk!

by John Klymshyn


This book definitely gave me some good easily implementable advice for my cold calling.

 

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[Giles]

Cheers, 4 are on there way! This should keep my busy and let me hit the ground running when I get back.

Now to finish Steve Jobs biography first...

Cold Calling Techniques - By Stephan Schiffman
E-Mailing Selling Techniques - By Stephan Schiffman (saw this one and thought "Why not!") (Currently in online advertising so email is used in sales more than it should be it seems)
Closing Techniques - By Stephan Schiffman
https://www.fishpond.co.nz/product_info.php?id=9780470224557 How to Sell without Being a Jerk! By John Klymshyn

Although keep suggesting if there is more good ones out there :urock2:

 

[SlimTycoon]

Good luck G,

those will keep you busy. Study and apply. You're going to be great man. I'm excited for you.

 

[JEdwards]

The only book I can recommend is the phone book.

The only way to get good at cold calling is to do it.

Your prospects will have a handful of objections that come up over and over and over again.

Write out responses to those objections and give them to your employees.

Good luck!

This........

 

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[theBiz]

This........

Come on thats not entirely true. Obviously experience is important but so is educating yourself and self education is not going to do everything, otherwise why am i here, or any aspiring entrepreneur. Its to learn and understand the principles of what works/why so when i am out there in the field i have a better perspective and outlook. Why would anyone read books if experience was the answer.

If your just trying to make a point i get it, but if your 100% serious i don't really agree with you, even though you are the cold calling king and im the cold stalling king.

 

[Giles]

Come on thats not entirely true. Obviously experience is important but so is educating yourself and self education is not going to do everything, otherwise why am i here, or any aspiring entrepreneur. Its to learn and understand the principles of what works/why so when i am out there in the field i have a better perspective and outlook. Why would anyone read books if experience was the answer.

If your just trying to make a point i get it, but if your 100% serious i don't really agree with you, even though you are the cold calling king and im the cold stalling king.

Thanks theBiz. I feel it would be stupid of me to jump in blind and learn from practice. I want to read up on effective tip and tricks tried and tested by others first.... then jump in!

In a small country like New Zealand, with 1000 or so potential customers for this, I cant afford to go in blind.

 

[theBiz]

Thanks theBiz. I feel it would be stupid of me to jump in blind and learn from practice. I want to read up on effective tip and tricks tried and tested by others first.... then jump in!

In a small country like New Zealand, with 1000 or so potential customers for this, I cant afford to go in blind.

Jack knows not me, so dont take my word for it. I would do both, they are right, do it right now but study at night, that you can never beat, applying new knowledge to experience is the best way to practice.

 

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[Giles]

Agreed. I would never dismiss Jacks advice, especially on this topic.

 

[TK1]

From my experience:

1. Do the call

2. Take notes after every call (mistakes, lessons learned, ideas etc.)

3. Work on your 'perfect script' and improve it

4. Do the call

5. Do the call

This works without #2 and #3 but not without the other 3

 

[Kak]

I read a whole book on it and tried it for a week. Landed no one. It sucks. I will never do it again LOL.

 

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