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Bodybuilding Niche: I already have an audience, what are my routes to revenue/ business model?

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RobbieFoston

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Sep 12, 2021
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Hi Guys,

I'm looking for some advice around how to take my audience and grow it into a revenue stream.

Background: I launched an Instagram account back in 2016(ish) which focuses on the silver era/ golden era of bodybuilding. Mostly the early days of bodybuilidng up until Arnold and the Golden Era. The account has 10.6k followers and is growing around 500 followers a month. The account is snowballing and growing at a faster rate every month, as these things generally do. On the back of the account being successful, I launched a blog where I talk about the workouts and nutrition of bodybuilders from this era. It's nothing special and honestly not particularly unique.

Routes to Revenue: My main challenge at the moment is thinking of how to monetise this opportunity. I'm not particularly into bodybuilding like I used to be, but I am a qualified personal trainer and I do know what I'm talking about in the industry. I don't want to turn this into a personal brand because bodybuilding is not a big part of my life anymore.

Ideas: I'm open to all sorts of ideas and suggestions (eCommerce, dropshipping etc). Whatever you think is a potential route for me to grow and monetise this opportunity would be amazing! My main goal is to grow this to the point where I'm making monthly income and ultimately sell the entire "brand" to a larger player. Grow to exit.

Thanks for all your help in advance - looking forward to hearing some ideas!

Website: The Bodybuilding Archive - A look back at the legends of bodybuilding!
Instagram: @thebodybuildingarchive
 

Kevin88660

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Feb 8, 2019
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Hi Guys,

I'm looking for some advice around how to take my audience and grow it into a revenue stream.

Background: I launched an Instagram account back in 2016(ish) which focuses on the silver era/ golden era of bodybuilding. Mostly the early days of bodybuilidng up until Arnold and the Golden Era. The account has 10.6k followers and is growing around 500 followers a month. The account is snowballing and growing at a faster rate every month, as these things generally do. On the back of the account being successful, I launched a blog where I talk about the workouts and nutrition of bodybuilders from this era. It's nothing special and honestly not particularly unique.

Routes to Revenue: My main challenge at the moment is thinking of how to monetise this opportunity. I'm not particularly into bodybuilding like I used to be, but I am a qualified personal trainer and I do know what I'm talking about in the industry. I don't want to turn this into a personal brand because bodybuilding is not a big part of my life anymore.

Ideas: I'm open to all sorts of ideas and suggestions (eCommerce, dropshipping etc). Whatever you think is a potential route for me to grow and monetise this opportunity would be amazing! My main goal is to grow this to the point where I'm making monthly income and ultimately sell the entire "brand" to a larger player. Grow to exit.

Thanks for all your help in advance - looking forward to hearing some ideas!

Website: The Bodybuilding Archive - A look back at the legends of bodybuilding!
Instagram: @thebodybuildingarchive
Sell things that are already being sold in the market successfully.

Possible things come into mind are acting as a agent for fitness coach looking for client, and/or sell reputable supplement brand in the market.

But you should know better in this space, like exactly what are selling hot now in this space that would create win-win situation.
 

Johnny boy

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Sell fitness stuff to them.

White label a pre-workout and put your brand on it
sell workout shirts
sell fitness plans
offer your services as a trainer to people
 

Tourmaline

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Athlean X seems to have a pretty solid model. Could just copy the model with your own original content. Pick a different angle that you think is underserved and corner a niche.

However, if you can find a more disruptive offer(Noom comes to mind), then you stand to both contribute much more to the market and receive much more for your effort.
 

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