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Message: <blockquote data-quote="Bearcorp" data-source="post: 912975" data-attributes="member: 10903">My business is 6 years old, I was just comparing the last 2 in terms of staff.Here’s a brief run down of my Black Friday experience;Year 1: no products, brand had just started as a social media page, never even heard of Black Friday Year 2: a range of self branded products, still had no idea about Black FridayYear 3: I had quit my job 2 months earlier, business partner and I were full time, having no idea about cash flow and inventory control we sold out of every product we had other than a $10 item which sells for $2 on Amazon, we learnt about Black Friday from seeing other brands on social media heavily promoting it, we sold hundreds of that item during the sale, gave us the cash to invest more into our better products. Moved into our first warehouse 3 months later.Year 4: We spent a good portion of that year learning more about sales, we watched a lot of Ezra Firestone content during that time especially, and really geared up for Black Friday. That years sale was huge, completely broke all our systems, fulfillment couldn’t keep up, customer service in disarray, a lot of long hours trying to keep on top of everything, fun times!Year 5: moved into a bigger warehouse, improved all our internal systems to cope with larger sales periods, got a warehouse guy on board and a VA for customer service,  despite smashing the previous years sales we were far better equipped to handle it, didn’t break a sweat in terms of excessive hours like the previous year.Year 6: As above we ran a Pre Black Friday sale a month ago and that killed it, still expecting this week to be huge, but have everything in place to keep on top of that.</blockquote>

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