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- Jul 3, 2018
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I remember reading in Alex Becker's 10 Pillars of Weatlh he tells a story of Ben and Roy.
Ben and Roy are both car salesman. Ben read books on selling fearing he might mess up. So he studied how he could prevent that from happening. Roy on the other hand realized that he hadn't sold a car that day. So he googled how to sell. The next day he sold a car.
Ben again saw on the news that a salesman from another town got sued for selling a defective car. So he learned about defective cars and how to prevent them.
Roy found he had a problem with negotiating. So he googled how to negotiate.
Ben still hadn't sold a car. Roy already sold four cars.
An angry customer yelled at Roy the next day for getting car details wrong. Roy apologized and refunded the customer. Ben got scared of this and studied all the details of every car.
Roy fixed the issue and sold 6 cars. Ben still hadn't sold anything. His boss called him in and fired him for not selling anything.
Ben and Roy are both car salesman. Ben read books on selling fearing he might mess up. So he studied how he could prevent that from happening. Roy on the other hand realized that he hadn't sold a car that day. So he googled how to sell. The next day he sold a car.
Ben again saw on the news that a salesman from another town got sued for selling a defective car. So he learned about defective cars and how to prevent them.
Roy found he had a problem with negotiating. So he googled how to negotiate.
Ben still hadn't sold a car. Roy already sold four cars.
An angry customer yelled at Roy the next day for getting car details wrong. Roy apologized and refunded the customer. Ben got scared of this and studied all the details of every car.
Roy fixed the issue and sold 6 cars. Ben still hadn't sold anything. His boss called him in and fired him for not selling anything.