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Thanks Walter i was really worried about this issue and the both of you really helped with my nerves. I'm planing on making it all a very customer friendly experience with out all the "scary" words that might scare away less experienced customers. But i'm also concerned about this pushing away all the professorial big ticket sales, that's alright tho because i know we all fear the unknown.Jeremy, you are very fortunate to land on a forum where you can obtain such excellent help from people such as @Rabby. So far he has acted like a coach for you, giving you very sound advice.
I would like to chime in also with a little advice: Don't be put off by the existence of 4 giant competitors. If you do this right, you could obtain a very profitable slice of the pie.
When starting my industrial chemical business, I was undaunted by the fact that my competitors included ICI (now owned by AkzoNobel ), Dow Chemicals, Dow Corning, Hoechst and Bayer.
I grew it to the point when I was ready to sell and my little business was bought by a consortium headed by one of Australia's biggest merchant banks. By that time some of those competitors were referring customers to me because they could not solve some of those customers' problems.
The moral of the story is that you can compete successfully against the giants if you can differentiate yourself from the impersonal, hide-bound, bureaucratic way the big boys operate.
Walter
thanks for your time! -ill have to check out your book some day it seams very interesting
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