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Ben & Jerry's - The Men Behind the Ice Cream

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MJ DeMarco

I followed the science; all I found was money.
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Cherry Garcia. Funky Monkey. Phish Food. Dave Matthews Band Magic Brownies. Half Baked. Karamel Sutra. Who knew ice cream could be so... cool? In 1978, childhood friends Ben Cohen and Jerry Greenfield took a $5 course on ice-cream making and opened the

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MJ DeMarco

I followed the science; all I found was money.
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I see a lot of acquisitions nowadays going down with the selling company dictating future terms -- such as "will operate in a green manner", or "will use only natural ingredients" - these become terms of the sale to maintain the owner's original vision of the product -- corporate structures have a way of destroying a brand that was built privately.
 

focusedlife

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Cherry Garcia. Funky Monkey. Phish Food. Dave Matthews Band Magic Brownies. Half Baked. Karamel Sutra. Who knew ice cream could be so... cool? In 1978, childhood friends Ben Cohen and Jerry Greenfield took a $5 course on ice-cream making and opened the

Full Story...

Wish this was still live but glad to be able to revive it.

My favorite B & G flavor: Pistachio.
 

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Haha I was like "it's the 19th of September already? :wideyed:"

This thread is nearly exactly ten years old.
 
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focusedlife

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I was thinking to myself "what did it look like when MJ was trying to get some momentum on this thing?"

Started clickin' around and found this.

For whatever reason it made me smile and I thought...I'm gonna revive this thing.

Bump, lol.

It's fun to see his process evolve vs what anyone new to the forum sees (event).

Inspiring (at least it is to me).
 

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