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Ben & Jerry's - The Men Behind the Ice Cream

Discussion in 'Business Models, Niches, Industries' started by MJ DeMarco, Sep 19, 2007.

  1. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    Cherry Garcia. Funky Monkey. Phish Food. Dave Matthews Band Magic Brownies. Half Baked. Karamel Sutra. Who knew ice cream could be so... cool? In 1978, childhood friends Ben Cohen and Jerry Greenfield took a $5 course on ice-cream making and opened the

    Full Story...
     
  2. MJ DeMarco
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    MJ DeMarco Raving Lunatic Staff Member Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR Summit Attendee

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    I see a lot of acquisitions nowadays going down with the selling company dictating future terms -- such as "will operate in a green manner", or "will use only natural ingredients" - these become terms of the sale to maintain the owner's original vision of the product -- corporate structures have a way of destroying a brand that was built privately.
     
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  3. focusedlife
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    focusedlife Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    Wish this was still live but glad to be able to revive it.

    My favorite B & G flavor: Pistachio.
     
  4. Fox
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    Fox Moderator Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Haha I was like "it's the 19th of September already? :wideyed:"

    This thread is nearly exactly ten years old.
     
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  5. jpanarra
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    jpanarra Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    How did you find this? This must've been buried so deep in the archives
     
  6. focusedlife
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    focusedlife Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    I was thinking to myself "what did it look like when MJ was trying to get some momentum on this thing?"

    Started clickin' around and found this.

    For whatever reason it made me smile and I thought...I'm gonna revive this thing.

    Bump, lol.

    It's fun to see his process evolve vs what anyone new to the forum sees (event).

    Inspiring (at least it is to me).
     

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