MidwestLandlord
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- Dec 6, 2016
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Hello people,
I want to become a reseller for an established brand in the baby niche and start with ordering 100 pieces of one of their products. This brand sells products worldwide and I want to become a reseller for my country and it already has a distributor/wholesaler in my country.
I want to get the best price possible. Should I contact the distributor in my country or the brand itself?
Any tips on how to approach them? I want to leave a good impression.
Thank you very much.
Brand itself.
There's a difference between a wholesaler and a distributor.
A wholesaler would likely sell to you, but your mark ups look like this:
Brand that takes a mark up
Wholesaler that takes a mark up
You that takes a mark up (as a retailer)
End consumer
Why would you want to pay the wholesaler's margin?
Distributors though, typically work out agreements that give them and no one else exclusive rights for certain sales channels or areas.
You need to find out if the current distributor has exclusive rights for the country, any exclusive rights to territories within your country, or exclusive rights for certain retailers, categories of resellers, or online sales.